The Business Idea Factory: A World-Class System for Creating Successful Business Ideas (Magic of Public Speaking) Paperback – June 16, 2019

Andrii Sedniev has filled this sharp book with powerful creativity principles and ways to use the subconscious mind as a tool for creating strategies and to generate ideas. It’s about developing the creative muscle using simple principles for creating new ideas for your business. There are numerous exercises to facilitate this and how to think differently than competitors.This intelligent book explains the science of effective brainstorming and describes how to let the subconscious mind know what it is that you want and need so that it can generate unlimited, amazing, creative ideas to help you with your business. Brainstorming is simply placing your attention on a problem so that your creative mind can do the rest. I learned that often the reason we can’t come up with a successful business idea is because we are asking the wrong question and that by changing or even just altering the question a little bit, the subconscious mind will be able to generate a variety of ideas.The author describes how to let the subconscious mind know what it is that you want and need so that it can generate unlimited, amazing, creative ideas to help you. In other words, this book explains the science of effective brainstorming, or placing your attention on a problem so that your creative mind can do the rest.The author states, ‘The only way to make the brain think hard and produce world-class ideas is to make it generate a lot of ideas.’ He explains how important it is in creating new ideas to learn how to generate tons of them to choose from. This can be done, for example (one of many), by modifying old ideas that have been used before by actively, continuously seeking new experiences to draw from.Author Sedniev reminds the reader that more creativity and many more creative ideas come to lighthearted, not serious people. This book provides thinking techniques that really work for getting your subconscious to generate ideas for you and to develop the “creativity habit.” I was inspired by the stories of innovators who failed repeatedly before becoming successful and by the suggestions for creative thinking practices that significantly increase the number of creative thoughts as well as their quality.I was especially inspired by the concept of creating thousands of questions about how to carry out every task involved with my business (I teach fine art). Also, that if I can’t find a solution for one of these tasks, I’m truly not asking the right question and should alter or change it. By doing this, I can even change the quality and quantity of the successful ideas I come up with by putting my subconscious mind to work. Obviously, I have to take action to get more business and by trying this particular technique, I have already come up with some great ideas for promoting my own business (I teach fine art) that I hadn’t considered before. Using some of the steps delineated in this book, I split some of the problems I’ve been having in this area (promoting myself) into smaller problems by asking questions. Then I split all the tasks I came up with into specific things to do. I also learned that switching between problems gives the subconscious lots of fodder to enhance its idea production. Now I have an actual plan that I’m following and it was so simple to create!Naturally, since this system worked for my business, I am going to start using it to solve everyday problems as well. The genius of this book is the simple-to-understand instructions for putting the subconscious mind to work to obtain results that can be used. This easy-to-follow book is an essential handbook for idea creativity. I don’t just recommend it for people who are entrepreneurs, but also for creative artists and writers.

This is a fairly interesting book with several good ideas for generating new ideas. Not all of the techniques will work all the time, and as some other reviewers have pointed out there are some strange techniques such as drinking a glass of water a certain way before bed. The objective of the book isn't to teach a technique that generates a perfect idea - the objective of the book is to teach people ways to generate many many ideas and then determine which of them is a great idea. The main point the author tries to make is that great ideas are a percentage game, more ideas overall leads to a higher chance that one of those ideas is great. As the author says in the last section, reading this book won't automatically give you great ideas, but it will give you the tools to come up with great ideas if you put these practices to work in your daily life.

This book came at exactly the right time for me and hopefully it will do the same for you. I’ve been reading about a book a day (admittedly sometimes two, to two and a half) because I’ve been struggling with my own work, or lack thereof and while I call it research really it’s a great distraction. In fact, I was thinking when I picked up this book, recommended by a friend, that I’d thumb through it, find a few gems, hopefully, put it down and move on without a second thought. What I got instead was a manual for success with easily workable techniques to remind me to shut off my inner critic and allow the creative process to take place and have the faith that it will. It’s for this reason, the inspiration it provided me, that I can happily recommend this book to you. Maybe you’re in a similar situation and you’re at your desk day in and day out toiling away looking to hook the next big idea. Fishing, like being creative, is a game of skill and patience. It’s important to read the small signs others overlook and to have the faith that the current will bring in the big one, but occasionally, and thankfully, as this book illustrates so well, you get to practice reeling in the small ones first. This is the mantra of this wonderful guide to understanding the bigger picture. I’m excited to have read this book and I’m even more excited to share it with others. I must and can get back to working on my own projects, but I feel it was time well spent refilling my well with a well-written work such as this. This works for creativity as well as for business and when your business is creative, as most are, you’re all the better off for imbibing from the universal flow. Of course this may mean my book-a-day reading habit may slow down a bit, and it’s a fun pastime don’t get me wrong, but time passes so fast it’s important not forget why we’re here in the first place and this book smacked me right on the noggin with a friendly reminder and for that I’m very thankful.