---
product_id: 89094567
title: "Eyeshadow Primer Potion, Long-Lasting Eye Makeup Primer, Creates Smooth Canvas and Vibrant Eyeshadow Colour"
brand: "urban decay"
price: "€ 47.98"
currency: EUR
in_stock: true
reviews_count: 13
category: "Urban Decay"
url: https://www.desertcart.be/products/89094567-eyeshadow-primer-potion-long-lasting-eye-makeup-primer-creates-smooth
store_origin: BE
region: Belgium
---

# 24-hour crease-free wear Vegan & paraben-free formula Color-correcting, vibrant finish Eyeshadow Primer Potion, Long-Lasting Eye Makeup Primer, Creates Smooth Canvas and Vibrant Eyeshadow Colour

**Brand:** urban decay
**Price:** € 47.98
**Availability:** ✅ In Stock

## Summary

> ✨ Unlock vibrant eyes that last all day — because your lids deserve legendary priming! 🎨

## Quick Answers

- **What is this?** Eyeshadow Primer Potion, Long-Lasting Eye Makeup Primer, Creates Smooth Canvas and Vibrant Eyeshadow Colour by urban decay
- **How much does it cost?** € 47.98 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.be](https://www.desertcart.be/products/89094567-eyeshadow-primer-potion-long-lasting-eye-makeup-primer-creates-smooth)

## Best For

- urban decay enthusiasts

## Why This Product

- Trusted urban decay brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **All-Day Perfection:** Locks in eyeshadow vibrancy and prevents creasing for a full 24 hours of flawless wear.
- • **Clean Beauty Power:** Crafted with a vegan, cruelty-free, and paraben-free formula that’s gentle on sensitive skin and eco-conscious.
- • **Skin-Loving Formula:** Hydrates and soothes delicate eyelids, making it perfect for sensitive, allergy-prone eyes while supporting skin recovery.
- • **Versatile Application:** Innovative tube with built-in brush for precise, mess-free application or use your fingers for a seamless blend.
- • **Color-Correcting Canvas:** Neutralizes redness and imperfections with a smooth matte finish, enhancing every eyeshadow shade’s true intensity.

## Overview

Urban Decay Eyeshadow Primer Potion is a vegan, paraben-free eye primer designed with advanced polymer technology to deliver up to 24 hours of crease-free, vibrant eyeshadow wear. Featuring a color-correcting matte finish and a versatile applicator, it creates a smooth, hydrated canvas ideal for all skin types, including sensitive eyes. This cult-favorite formula ensures your eye makeup stays flawless and fresh from morning meetings to after-hours events.

## Description

Product Description Just when you thought Eyeshadow Primer Potion couldn’t get any better, we found a way. With revamped packaging that includes an applicator, our legendary primer looks more gorgeous and applies with more versatility. And the paraben-free formula still packs the powers it’s famous for: up to 24-hour shadow with reduced creases, more vibrant colour and smoother application. Once you’ve tried Eyeshadow Primer Potion, you'll never want to live without it. Our formula glides on smoothly, and space-age polymer technology fills in any imperfections on the skin’s surface, prepping your lids for all-day shadow. Choose your favourite shade or stash them all in your makeup bag to swap them out as often as you want. Our Original shade blends beautifully on all skin tones and dries invisibly. The nude matte finish of Eden offers full coverage while hiding ALL redness (and gives you a gorgeously subtle look when worn alone). Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time. *Vegan formula: does not contain animal-derived ingredients or by-products. Ingredients Ingredients: G896415 – Ingredients: Isododecane • Talc • Cyclopentasiloxane • Trimethylsiloxysilicates • Triethylhexanoin • Oryza Sativa Bran Oil / Rice Tan Oil • Trihydro XXYSTEARIN • DISTEARDIMONIUM HECTORITE • POLYETHYLENE • SORBITAN SESQUIOLEATE • VP/HEXADECENE COPOLYMER • C12-15 ALKYL BENZOATE • DIMETHICONE • ALUMINA • CAPRYLIC/CAPRIC TRIGLYC. PHENOXYTHANOL • PEG-40 STEARATE • SYNTHETIC BEESWAX • PROPYLENE CARBONATE • HEXYL LAURATE • POLYGLYCERYL-4 ISOSTEARATE • TRIBEHENIN • PEG-10 DIMETHICONE • STEARIC ACID • ETHYLHEHEEL XYLGLYCERIN • CERAMIDE 2 • PEG-10 RAPESEED STEROL • ALARIA ESCULENTA EXTRACT • PALMITOYL OLIGOPEPTIDE ● [+/- MAY CONTAIN: MICA • CI 77891 / TITANIUM DIOXIDE • CI 77163 / BIS. MUTH MUTH MUTH OLoride • CI 77491, CI 77492, CI 77499 / Iron Oxides]. (F.I.L. D170622/1).. DISCLAIMER:L'Oréal provides you with the following ingredient lists at your request without being legally obliged to do so. They always apply only to the product designated with the product reference number provided. On one product, this can be found at the end of the ingredient list. For products that are composed of different ingredients (e.g. colourations), an ingredient list for each ingredient is given below. Since L'Oréal regularly incorporates new scientific findings into the product formulation, different versions with different compositions can be circulated from one reference. To check the composition of a particular product should therefore always consult the list of ingredients attached to the product. Directions Apply a small amount of the primer before shadow on the desired area (e.g., eyelids) for crease-free, all-day staying power, smoother application, and enhanced color vibrancy.

Review: Brilliant for sensitive watery eyes - I bought this as I have extremely sensitive eyes from many operations, as I’ve got older (52 now) my eyes have become so watery, I have blepharitis and allergies too. I haven’t been able to wear eye shadow for months. After asking google for how to wear makeup when my eyelids are always wet, it suggested this. It has worked immediately. I use a Qtip to dry the lids then smear a small amount on to my lids, wait for it to dry and apply makeup. My makeup stays put all day! I am so grateful to have found this, I have eyes back again.
Review: Brilliant product - I am so pleased with this product I'm writing a review! At the start of this year I developed a sudden allergy to my eye make-up and had dry, itchy, raised skin on my eyelid which kept splitting. I changed my makeup and my brushes and bought this as a base. It works really well. It's a great base and holds my eye shadow in place but it is also hydrating and my eyelid is slowly recovering, it no longer splits, is no longer itchy and is much less dry.

## Features

- Eyeshadow primer with colour-correcting finish that prepares your eyes for makeup, using a vegan*, cruelty-free formula with no parabens.
- Formulated with polymer technology to prevent creasing and keep your eye makeup vibrant for up to 24 hours.
- Either apply directly to the eyelid using the tube's built-in brush, or squeeze out on your hand and apply with your fingers. Tip: try putting primer on the back of your hand and mixing with your eyeshadow or eyeliner to give it a more creamy texture and higher colour impact!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01486C41O |
| Benefits | This eyeshadow primer ensures eyeshadow stays vibrant & crease-free all day. Create endless eye looks that last. |
| Best Sellers Rank | 22,123 in Beauty ( See Top 100 in Beauty ) 10 in Eyeshadow Bases |
| Brand | Urban Decay |
| Brand Name | Urban Decay |
| Container Type | Tube |
| Coverage | Full |
| Customer Reviews | 4.3 out of 5 stars 455 Reviews |
| Finish Type | Matte |
| Item Dimensions | 10.2 x 12.7 x 10.2 centimetres |
| Item Form | Cream |
| Item Volume | 0.33 Fluid Ounces |
| Item Weight | 15 Grams |
| Item form | Cream |
| Item volume | 0.33 Fluid Ounces |
| Manufacturer | HBWO2 |
| Manufacturer Part Number | S1880806 |
| Material Features | Paraben Free, Vegan |
| Material Type Free | No Parabens |
| Model Number | S1880806 |
| Number of Items | 1 |
| Package Type Name | Tube |
| Package information | Tube |
| Product benefits | This eyeshadow primer ensures eyeshadow stays vibrant & crease-free all day. Create endless eye looks that last. Product benefits This eyeshadow primer ensures eyeshadow stays vibrant & crease-free all day. Create endless eye looks that last. See more |
| Skin Type | All |
| Skin type | All |
| Specialty | Vegan |
| Unit Count | 1 count |

## Product Details

- **Brand:** Urban Decay
- **Item form:** Cream
- **Item volume:** 0.33 Fluid Ounces
- **Material Type Free:** No Parabens
- **Material feature:** Paraben Free, Vegan
- **Package information:** Tube
- **Package type:** Tube
- **Skin type:** All
- **Speciality:** Vegan

## Images

![Eyeshadow Primer Potion, Long-Lasting Eye Makeup Primer, Creates Smooth Canvas and Vibrant Eyeshadow Colour - Image 1](https://m.media-amazon.com/images/I/41z+bfA9emL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: What are the benefits of using Eyeshadow Primer Potion?**
A: This creamy, vegan primer creates a smooth, even canvas for eyeshadow application, locking in colour vibrancy and preventing creasing for all-day, all-night wear.

**Q: How does this primer improve eyeshadow performance?**
A: Eyeshadow Primer Potion ensures your eyeshadow lasts longer, looks more vibrant, and applies more smoothly, creating a professional-looking eye look that stays put.

**Q: How should I apply Eyeshadow Primer Potion?**
A: Apply a small amount to your eyelids before adding eyeshadow. This creates a smooth base that enhances colour payoff and prevents creasing, ensuring your eye makeup looks flawless for hours.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Brilliant for sensitive watery eyes
*by N***A on 2 June 2026*

I bought this as I have extremely sensitive eyes from many operations, as I’ve got older (52 now) my eyes have become so watery, I have blepharitis and allergies too. I haven’t been able to wear eye shadow for months. After asking google for how to wear makeup when my eyelids are always wet, it suggested this. It has worked immediately. I use a Qtip to dry the lids then smear a small amount on to my lids, wait for it to dry and apply makeup. My makeup stays put all day! I am so grateful to have found this, I have eyes back again.

### ⭐⭐⭐⭐⭐ Brilliant product
*by M***R on 16 April 2024*

I am so pleased with this product I'm writing a review! At the start of this year I developed a sudden allergy to my eye make-up and had dry, itchy, raised skin on my eyelid which kept splitting. I changed my makeup and my brushes and bought this as a base. It works really well. It's a great base and holds my eye shadow in place but it is also hydrating and my eyelid is slowly recovering, it no longer splits, is no longer itchy and is much less dry.

### ⭐⭐⭐⭐⭐ Amazing and sparkly
*by K***S on 20 September 2025*

I use this daily, only thing that keeps my eyeshadow from creasing. It lasts for hours!

## Frequently Bought Together

- Urban Decay Eyeshadow Primer Potion, Smooths Out Imperfections and Prepares the Eyelids for Makeup, Vegan Formula*, Shade: Anti Aging, 10ml
- Urban Decay Perversion Lenghtening & Volumising Mascara, Intense Black, Enriched with Nourishing Marine Collagen and Honey, 12ml
- Urban Decay 24/7 Glide-On Eye Pencil, Eyeliner with Waterproof Colours

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*Product available on Desertcart Belgium*
*Store origin: BE*
*Last updated: 2026-07-30*