--- product_id: 85424963 title: "L'Oreal Paris Superior Preference Hair Color Soft Black" brand: "l'oreal paris" price: "€ 53.09" currency: EUR in_stock: true url: https://www.desertcart.be/products/85424963-loreal-paris-superior-preference-hair-color-soft-black store_origin: BE region: Belgium --- # Up to 8 weeks fade-defying color Shine Serum for luminous finish Soft Black shade for rich, deep color L'Oreal Paris Superior Preference Hair Color Soft Black **Brand:** l'oreal paris **Price:** € 53.09 **Availability:** βœ… In Stock ## Summary > πŸ–€ Own your shade, shine with confidence. ## Quick Answers - **What is this?** L'Oreal Paris Superior Preference Hair Color Soft Black by l'oreal paris - **How much does it cost?** € 53.09 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.be](https://www.desertcart.be/products/85424963-loreal-paris-superior-preference-hair-color-soft-black) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Luminous shine boost:** Infused with a Shine Serum that delivers a silky, glossy finish for irresistibly radiant hair. - β€’ **Long-lasting vibrancy:** Enjoy up to 8 weeks of fade-defying, salon-quality color that keeps your hair looking fresh and bold. - β€’ **Rich, natural soft black:** Achieve a deep, natural soft black tone that enhances your style with a sophisticated edge. - β€’ **All-in-one at-home luxury:** Experience professional-grade permanent hair color and care in one easy-to-use kit, perfect for busy millennials. - β€’ **Gentle, alcohol-free formula:** Protect your hair’s health with a compostable, alcohol-free gel that colors without compromise. ## Overview L'Oreal Paris Superior Preference Hair Color in Soft Black offers a permanent, fade-defying color that lasts up to 8 weeks. Featuring a unique translucent gel formula paired with a Shine Serum-infused Care Supreme Conditioner, it delivers luminous, silky hair with rich, natural black tones. Alcohol-free and compostable, this at-home kit combines professional quality with gentle care, making it the go-to choice for vibrant, long-lasting hair color. ## Description L'Oreal Superior Preference Hair Color, Soft Black #3 K - L'Oreal Superior Preference Hair Color – our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long-lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair, or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum which helps keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde, and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. ## Features - Best for hair - Up to 8 weeks of Fade Defying color - Shine Serum ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B000PFVPWW | | Best Sellers Rank | #1,318,875 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #8,968 in Hair Color | | Brand | L'Oreal Paris | | Brand Name | L'Oreal Paris | | Container Type | Box | | Customer Reviews | 4.4 out of 5 stars 29 Reviews | | Hair Color Permanence | Permanent | | Hair Type | Normal | | Item Form | Gel | | Material Features | Compostable | | Material Type Free | Alcohol Free | | Number of Items | 1 | | Package Information | Box | | Product Benefits | Hair Coloring | | Recommended Uses For Product | Hair coloring at home, Post-coloring care | | Suitable Hair Color | Black | | Unit Count | 1.00 Count | ## Product Details - **Brand:** L'Oreal Paris - **Hair Type:** Normal - **Item Form:** Gel - **Package Information:** Box - **Product Benefits:** Hair Coloring ## Images ![L'Oreal Paris Superior Preference Hair Color Soft Black - Image 1](https://m.media-amazon.com/images/I/71R0mz8V3bL.jpg) ![L'Oreal Paris Superior Preference Hair Color Soft Black - Image 2](https://m.media-amazon.com/images/I/51I2XbSGibL.jpg) ![L'Oreal Paris Superior Preference Hair Color Soft Black - Image 3](https://m.media-amazon.com/images/I/51lBRDvcaSL.jpg) ![L'Oreal Paris Superior Preference Hair Color Soft Black - Image 4](https://m.media-amazon.com/images/I/61fwLxAmMLL.jpg) ![L'Oreal Paris Superior Preference Hair Color Soft Black - Image 5](https://m.media-amazon.com/images/I/51pZ08D5fWL.jpg) --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.be/products/85424963-loreal-paris-superior-preference-hair-color-soft-black](https://www.desertcart.be/products/85424963-loreal-paris-superior-preference-hair-color-soft-black) --- *Product available on Desertcart Belgium* *Store origin: BE* *Last updated: 2026-11-15*