- Pearson Brand Gap

The book is good and works well on the kindle app some of the illustrations or diagrams are very poor in resolutions thats very disappointing. Overall content is easy to read and good.

One of the best books I have read on Branding as a designer I love how it is designed

This book addresses the basics of branding and what are the measures that we can take to build a brand from the scratch or from where it is currently.

Never came across such crisp and clear thought process. What a book. Good to learn about brand expressions. Thanks for such an amazing book.

Good book for designers to understand the journey for a brand. Good insights through out.

the book is great, however i think the copy i received was a reprinted version. which was okay in terms of quality

Fantastic book for creative thinkers, entrepreneurs!!

When I first saw the book and it's huge text font I thought I made a mistake. How can there be ANY value in such a tiny book? I went on and took 2 months to read it cause absorbing that knowledge took time. If you're learning branding do read it. It gives a nice over view and a list of resources you should read next. I am going to see it as a curriculum to follow to learn branding.