Strategic Marketing Management

Name: Strategic Marketing Management
SKU: 81136293
Price: 103.77 EUR
Availability: InStock
Rating: 4.555555555555555 (9 reviews)

Product ID: 81136293

€ 103.77

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Description

Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established enterprises, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.

Specifications

Best Sellers Rank	#1,512,972 in Books ( See Top 100 in Books ) #2,307 in Strategic Business Planning #3,109 in Systems & Planning #8,882 in Business Management (Books)
Customer Reviews	4.5 out of 5 stars 93 Reviews

Reviews

C**S

15.05.2019

J**A

10.11.2018

M**R

2.06.2019

G**L

15.06.2018

S**E

10.07.2021

Z**H

2.02.2019

V**.

13.03.2020

L**A

31.12.2022

K**S

11.12.2019

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