Know Your Onions - Graphic Design: How to Think Like a Creative, Act Like a Businessman and Design Like a God

This is a book for those who are already working as a graphic designer but want to know about their field better. It will definitely help newbies. If you are a self-taught graphic designer then you must buy this book.

Good book it has all the things you need in a graphics design book .Great book

really a great book if you are a full-time freelancer designer. gets you a pretty good idea about print and graphic design industry.

Love, love, love this book. Have used it as reference material for a little bit now. The awesome mixture of humor and very appropriate tips results in a very informative yet entertaining read. He knows his stuff.

It’s pretty outdated as it talks about CDs etc.

There's a time in every designer's life when they've amassed enough experience to "go pro." You know, when your work surpasses "nephew art" and can command real clients at respectable rates. It's at this moment you need to read this book. Too early and some concepts may go over your head, too far down the road and you'll say "I already knew this..." But for folks at that 2-3yr window, THIS BOOK IS LIKE GOLD. Concepts discussed are mature and time-tested, and de Soto will certainly help you run a better design business. In fact, I'd argue that even many experienced folks oughta read this one - our industry is riddled with bad design created by people who think they're above revisiting basics. I really like how he cuts right to the chase - "there are many ways to tackle [ABC], but if you do [XYZ] it's gonna work." That's real-world, applicable advice - the kind we're all starving for. It's really damn good. As a side - the actual design of this book is terrific. The cover doesn't really do it justice (although I dig that, too). Funny as it is, I was surprised the first time I cracked it open to find full-color images. It's beautiful and easy to read. I love holding it, thumbing through and feeling the pages. I especially like the elastic band that has helped me keep my place. Kudos to both the author (Drew de Soto) and the publisher (BIS Publishers) - this is a solid accomplishment and you should be proud of the work.

Loved the book - the author shares invaluable insight on how to be a good designer.

Quizás no sea ni el más completo ni el más fundamentado pero creo que eso se convierte en su principal virtud. Va directo al grano y establece los "mandamientos" indispensables para el ejercicio de la profesión. Quizás el otro volumen que hace referencia al diseño web se quede obsoleto mientras este seguirá teniendo vigencia puesto que sus pilares son teoria del color, retículas, etc. Esperando su nuevo volumen sobre identidad corporativa.