100 Logos: A to Z

I don’t realize it was so tiny, but I love that!

This is such a cute little book! It is a very quick read since the logos have a short explanation of what brand they were used for and what the design was supposed to express. I would describe it as a mini coffee table book. It is something you can pick up and randomly flip through to get some inspiration or just appreciate the creative process/thinking that goes into logo design. The quality is nice and it does look cute on a shelf or table. It’s not necessarily a traditional page turner nor something you would re-read each day since it is such a quick read. I think it would be helpful for graphic artists/students or those particularly interested in design. It is a cool introduction and the A to Z theme is fun but I just found myself wanting a little more at the end, like examples of alternative designs that were considered, etc.

This compact, beautiful little book is such a delight to peruse. Picking it up and looking through the logos, reading the vignettes behind each one, the dates, the influences, the process, it sparks something. You find yourself imagining what it must have been like to take a client's abstract idea and turn it into a piece of art that becomes the forward facing identity of their business, the thing they show the world. That's what struck me most. It's not just a client relationship, it's an artistic gift. There is something really special about that kind of creative partnership. I really admire her talent, her color choices, and her mastery of Art Deco and Art Nouveau influences that show up throughout her work. The book itself is tactilely beautiful, the kind of thing you just want to hold. I feel lucky to have it in my home and I find myself picking it up from time to time just to enjoy a moment of beauty and whimsy. A treasure of a book.

I have long admired Louis Fili's work and was so excited about this book! It is petite but elegant, with a lovely, tactile textured cover. Mine did arrive with a bent cover, probably because of the lined texture of the paper, but otherwise it is perfect. Inside, each spread is dedicated to one logo she has designed over her long and impressive career. Her work is vintage inspired, and I just love seeing how that vintage, often Italian influence gets translated to modern logos, packaging, and other design pieces. A great gift for the design enthusiast in your life, or anyone who appreciates vintage typography, lettering, or package design. Louis Fili is such a major player in the design world, and this compact overview of some of her logo designs highlights the breadth of the reach of her work.

This is a lovely book for designers to explore the logo work of Louise Fili, an iconic graphic designer. The book is quite small but is so enjoyable to flip through for anyone with a background in design or marketing as it showcases Fili's renowned work in brand design for some of the world's most recognizable brands. It's full color and easy to page through. I do wish Fili had shared about her concepts for the brand's logos as it would be so interesting to hear the story behind the work but probably impossible due to NDAs. Looks quite nice on the bookshelf as it has a very pretty cover. A great gift for a designer or brand marketer!!

As someone who helps a lot of online and physical brands choose logo designs, I was curious to check out this book. I am not a full fledged graphic designer but as a marketer I know that logos can go a long way and can hold a lot of value for a campaign. This book is tiny and easy to keep near the desk for whenever I need some inspiration. I like that each page highlights a logo along with an explanation... helps me to really get the wheels spinning. So it's also not something you need to sit down and read cover to cover... can just hop around easily while thumbing through. So it's working well as a casual browse for me and I would even like to go deeper into some of these logos. Would make it even more interesting. However this is a super nice collection item for my library and I would highly recommend this to other designers and marketers.

“100 Logos: A to Z” is a visually focused book that showcases a wide variety of logo designs organized alphabetically. Each page presents examples of branding and graphic identity work that highlight different design styles, typography choices, and visual concepts. The body of work from this designer is really interesting to look over in one collection and I like the pull to vintage Italian that seems to influence or even permeate many of the logos. It’s not a deep technical manual on branding strategy, but it’s a great source of inspiration for designers, students, or anyone interested in visual identity. Browsing through the collection gives a good sense of how this designer approaches simplicity, symbolism, and color in logo design. For creative professionals or hobbyists exploring graphic design, it’s an enjoyable and accessible reference.

I wasn't familiar with this designer, but I found this book to be pretty cool nonetheless. There's a wide variety of logos and a couple that I recognized. This is nice for having a on a coffee table to flip through or for occasional inspiration. The descriptions per logo are pretty minimal. I would have liked longer blurbs giving more context or story.