---
product_id: 745672041
title: "Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)"
price: "€ 118.53"
currency: EUR
in_stock: true
reviews_count: 5
url: https://www.desertcart.be/products/745672041-creating-a-brand-identity-a-guide-for-designers-graphic-design
store_origin: BE
region: Belgium
---

# Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)

**Price:** € 118.53
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
- **How much does it cost?** € 118.53 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.be](https://www.desertcart.be/products/745672041-creating-a-brand-identity-a-guide-for-designers-graphic-design)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: • Graphic Design • Branding • Brand Management • Advertising • Marketing • Communications Authored by design and branding expert, Catharine Slade–Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: • Defining the audience • Analysing competitors • Creating mood boards • Naming brands • Logo design • Client presentations • Rebranding • Launching a new brand identity Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow–charts are also used extensively to highlight the step–by–step methodology applied by industry professionals to create a brand. The content of the book has been derived from Catharine Slade–Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade–Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.

Review: Die Prinzipien des Brand Identity werden sehr gut vermittelt - Ich habe das Buch für meine Junior Designer erworben und bin sowohl mit der Vermittlung der Thematik als auch dem Aufbau der Themen sehr zufrieden.
Review: A recommander - Excellent livre, bonne introduction

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Amazon 売れ筋ランキング | 洋書 - 196,272位 ( 洋書の売れ筋ランキングを見る ) Branding & Logo Design - 72位 Graphic Design Techniques - 1,166位 |
| おすすめ度 | 5つ星のうち4.7 593 レビュー |

## Images

![Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing) - Image 1](https://m.media-amazon.com/images/I/71Hy346Lk+L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Die Prinzipien des Brand Identity werden sehr gut vermittelt
*by L***É on 2026年2月10日にドイツでレビュー済み*

Ich habe das Buch für meine Junior Designer erworben und bin sowohl mit der Vermittlung der Thematik als auch dem Aufbau der Themen sehr zufrieden.

### ⭐⭐⭐⭐⭐ A recommander
*by H***C on 2025年12月24日にフランスでレビュー済み*

Excellent livre, bonne introduction

### ⭐⭐⭐⭐⭐ Producto en excelentes condiciones
*by L***S on 2019年2月27日にメキシコでレビュー済み*

Excelentes producto, llego antes del tiempo estimado!!

## Frequently Bought Together

- Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
- The Designer's Dictionary of Color
- The History of Graphic Design

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*Product available on Desertcart Belgium*
*Store origin: BE*
*Last updated: 2026-11-01*