In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the idea that a watch is fragile jewelry that needs to be handled with care, and the result of Casio engineers on the challenge of making the world's toughest watch. Using a triple protection design for parts, module, and case, the G-SHOCK offers a new type of watch that is unaffected by strong impacts and shakes. Its practicality was immediately recognized, and its unique appearance embodies its functionality, became popular and explosive sales in the early 1990s. G-SHOCK uses various new sensors, solar-powered radio technology (explanation below), and new materials that provide excellent durability. By constantly employing the latest technology and continuing beyond the idea of traditional watches, the G-SHOCK brand has become Casio's flagship watch products.
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