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A**A
A complete guideline for companies who want less incremental and needs more innovation
The author make a big effort to gather and structure several ideas to promote innovation in a company. It is well suited for those companies in which incremental projects are common and innovation is forgotten. In summary i would say the book can be described as:"Innovation is necessary to the perpetual existance of any company, it does not happen by surprise. Companies must have structure, capabilities, systems, processes, measures; and executives must support the innovation infrastructure to send a clear message it is important"The measurment system is interesting because it is based in the balanced scorecard linking : people - process - consumer - business results, everything within the framework of cause & effect for innovation.If you are looking for consumer research methodologies or ideation tools, this is NOT the book you need.
J**N
Very good book to read to understand innovation and separating hype from fact
This book would have gotten a perfect score if it had added two main sections which I believe are key to innovation; the means of managing change and establishing and fostering a culture of continuous improvement within every aspect of an organization. Innovation isn't about building a better mouse trap, it is about finding new ways of dealing with mice. In other words, innovation is not just a technology and business model process (as the book does a wonderful job of breaking down and describing), but also changing a cultural and organization mindset within an organization and that is the missing piece in this book. If they add this in the next version of the book, they might as well title the book "The Innovation Bible". Definitely a great book though to make sure when discussing innovation, that you are discussing the relevant issues.
S**.
Trusted supplier
Thank you for the book its in great condition
N**S
Excelent book
Very good insights, a lot of examples to better understand content, it really made me think if the company I work for is on the right path for innovation.
E**Z
An easy and good book to learn innovation tools
An easy and good book to learn innovation tools. It includes a lot of real life and updated examples to understand clearly each of the topics.
H**P
Good as a guide for aninnovation strategy development
Interesting, and well organizaeid. Good as a guide for aninnovation strategy development.
M**O
Excellent!
Its a must to have. Easy to read, clear and practic. The best in the class. The seven rules of innovation, are definitely the top.
J**O
Four Stars
A good step by step guide
T**R
Excellent book on general management
This is a perfect book on general management, written by academics for practitioners. The summary tables alone are worth the price of admission.
N**D
Practical - a joy to read.
At last, a PRACTICAL book on this subject, easy to read with examples so you know what to do and how to go about doing it!
D**E
Poor editing
I have only read +/- 70 pages, plus the introduction, so it is too early to tell if the concepts in the book are useful. However, I have read enough to know that the editing / proof-reading process was lacking. This is not a fatal flaw, but, imho, hurts the credibility of the book overall. My 3-star rating is for that alone, but I will update when complete based on overall content / concepts.
G**D
If you want to make innovation work in your organization go read this book
Excellent book on how successful innovation works with all key elements of operating model covered to enhance your thought process and approach
H**T
best book for designing the innovation process
Very practicable, easy to read (I'm no English native speaker). Perfect for starters. And also advanced managers who are designing innovation processes. BR Helmut
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