--- product_id: 681174638 title: "e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 31 Medium Neutral" brand: "e.l.f." price: "€ 23.58" currency: EUR in_stock: true reviews_count: 13 category: "E.L.F." url: https://www.desertcart.be/products/681174638-e-l-f-soft-glam-foundation-medium-coverage-long-lasting store_origin: BE region: Belgium --- # Long-lasting wear up to 12+ hours Medium, buildable coverage with satin finish 1% Hydrating Hibiscus Complex for breathable moisture e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 31 Medium Neutral **Brand:** e.l.f. **Price:** € 23.58 **Availability:** ✅ In Stock ## Summary > ✨ Glow like you mean it — flawless, fresh, and fiercely you! ## Quick Answers - **What is this?** e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 31 Medium Neutral by e.l.f. - **How much does it cost?** € 23.58 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.be](https://www.desertcart.be/products/681174638-e-l-f-soft-glam-foundation-medium-coverage-long-lasting) ## Best For - e.l.f. enthusiasts ## Why This Product - Trusted e.l.f. brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Customizable Coverage:** Build your perfect look—medium coverage that’s easily layered for a natural or glam finish, tailored to your vibe. - • **Ethical Beauty, Elevated:** 100% vegan and cruelty-free, this foundation lets you glow guilt-free while making a conscious beauty statement. - • **Effortless All-Day Radiance:** Stay flawless from morning meetings to after-hours with a foundation that lasts all day without fading or caking. - • **Universal Skin Compatibility:** Formulated for dry, oily, and combination skin types, ensuring a smooth satin finish no matter your skin’s mood. - • **Hydration Meets Breathability:** Infused with skin-loving hibiscus and fruit extracts, it keeps your skin hydrated and fresh, never heavy or clogged. ## Overview The e.l.f. Soft Glam Foundation in 31 Medium Neutral offers a long-lasting, medium buildable coverage with a breathable, hydrating formula enriched with hibiscus and fruit extracts. Designed for all skin types, it delivers a smooth satin finish without caking, is vegan and cruelty-free, and ranks among the top face foundations for a reason. ## Description Product Description Soft Glam Satin Foundation - 31 Medium Neutral Ingredients Water (Aqua), Isododecane, Glycerin, Coco-Caprylate/Caprate, Dimethicone, Propylene Glycol, Cetyl PEG/PPG-10/1 Dimethicone, C12-15 Alkyl Benzoate, Tridecyl Trimellitate, Sorbitan Sesquioleate, Silica, Boron Nitride, Dimethicone/Vinyl Dimethicone. Conical Crosspolymer, Magnetic. sium stearate, magnesium sulfate, phenoxyethanol, disteardimonium hectorite, PEG/PPG-15/15 dimethicone, trimethylsiloxysilicate, diisostearyl malates, silica dimethyl silylate, aluminum hydroxide, triethoxycaprylylsilane, capryyl glycol, ethyl. Hexylglycerin, Erythritol, Hibiscus Sabdariffa Extract, Butylene Glycol, Lycium Chinense Fruit Extract, Psidium Guajava Fruit Extract, Vaccinium Angustifolium (Blueberry), Hydroxyacetenone Directions Apply a small amount of product to the back of your hand. Using a brush or sponge, gently blend the foundation onto your skin in circular motions, starting from the center of your face and working outwards. For a smooth, satin finish, ensure even coverage and avoid heavy application to prevent caking. Allow the foundation to set for a few minutes before applying additional makeup products. Safety Warning For external use only. Review: Dewy gorgeous foundation - This is a great foundation - suitable for more mature skin (40+) as doesn’t look cakey and sits nicely on the skin. Colour is great and is lightweight but good coverage. Performs as well as it cosmetics cc cream which stopped the dewy formula. Highly recommend!! Review: Great foundation - ELF is always good. This foundation stays on really well and leaves a dewy finish. I’m really happy with it. Cheaper than buying from Boots and ELF online ## Features - LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long- wearing Soft Glam Satin Foundation. - MEDIUM, BUILDABLE COVERAGE: The e.l.f. Satin Finish Foundation delivers medium buildable coverage and a satin finish. - BREATHABLE FORMULA: Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin. - FOR MULTIPLE SKIN TYPES: This foundation is great for dry, oily and combination skin. - SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0D3JDYWZ6 | | Age Range Description | Adult | | Benefits | Hydrating | | Best Sellers Rank | 656 in Beauty ( See Top 100 in Beauty ) 7 in Face Foundations | | Brand Name | e.l.f. | | Colour | 31 Medium Neutral | | Container Type | Tube | | Coverage | Medium | | Customer Reviews | 4.3 out of 5 stars 11,515 Reviews | | Finish Type | Satin | | Global Trade Identification Number | 00609332849488 | | Item Form | Liquid | | Item Weight | 0.09 Pounds | | Item form | Liquid | | Manufacturer | e.l.f. Beauty | | Manufacturer Part Number | 84948 | | Material Type Free | Parabenfrei, Phthalatfrei, Sulfate Free | | Model Number | 84948 | | Number of Items | 1 | | Package Type Name | Bottle | | Package information | Tube | | Recommended Uses For Product | Gesichts-Make-up-Foundation | | Recommended uses for product | Gesichts-Make-up-Foundation | | Skin Tone | All | | Skin Type | All | | Skin type | All | | Special Features | Long Lasting | | Specialty | Satin Finish, Hydrating, Breathable | | UPC | 609332849488 | | Unit Count | 30.0 millilitre | ## Product Details - **Age range (description):** Adult - **Brand:** e.l.f. - **Colour:** 31 Medium Neutral - **Item form:** Liquid - **Material Type Free:** Parabenfrei, Phthalatfrei, Sulfate Free - **Package information:** Tube - **Product benefits:** Hydrating - **Recommended uses for product:** Gesichts-Make-up-Foundation - **Skin tone:** All - **Skin type:** All ## Images ![e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 31 Medium Neutral - Image 1](https://m.media-amazon.com/images/I/61qKEnef9lL.jpg) ## Available Options This product comes in different **Color** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Dewy gorgeous foundation *by H***R on 3 January 2026* This is a great foundation - suitable for more mature skin (40+) as doesn’t look cakey and sits nicely on the skin. Colour is great and is lightweight but good coverage. Performs as well as it cosmetics cc cream which stopped the dewy formula. Highly recommend!! ### ⭐⭐⭐⭐⭐ Great foundation *by V***E on 9 June 2026* ELF is always good. This foundation stays on really well and leaves a dewy finish. I’m really happy with it. Cheaper than buying from Boots and ELF online ### ⭐⭐⭐⭐ Easy to apply and stays on. *by L***E on 13 June 2026* I ordered the wrong item, ( I use the primer), but glad I did! I will use it in future. I have dry skin and its good coverage for it. ## Frequently Bought Together - e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 31 Medium Neutral - e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Sand - e.l.f. Monochromatic Multi Stick, Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Dazzling Peony, 0.17 Oz --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.be/products/681174638-e-l-f-soft-glam-foundation-medium-coverage-long-lasting](https://www.desertcart.be/products/681174638-e-l-f-soft-glam-foundation-medium-coverage-long-lasting) --- *Product available on Desertcart Belgium* *Store origin: BE* *Last updated: 2026-07-21*