e.l.f.Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 31 Medium NeutralCompact by Design (Certified by Amazon)

I don't usually go for Elf foundation because I haven't had much luck in the past, and buying the wrong foundation can start to turn into an expensive mistake.Firstly I just wanted to add I'm 33, I have sensitive and dry skin, particularly around the cheeks and have some redness.The foundation was applied to clean, moisturised and primed skin, leaving a good amount of time between each layer of product and leaving 15 minutes after the primer for the foundation to be applied. When applying I used a warm damp beauty blender to help blend the foundation into the skin and I then applied the rest of my make up as normal.The foundation blended in like skin and felt extremely light weight, this is a buildable foundation and so if I wanted more coverage I could easily apply more. The foundation didn't set into any lines, nor did it cling onto any dry patches. I also loved how it left my skin with a slight glow. By the end of the day, my foundation hadnt separated or started to come off either so I felt it had good wear time.The colour match was very slightly off however with the summer months coming, I don't think it'll be an issue.I'll 100% be buying the foundation again!

This hasnt got much coverage but fine for days u don't want a made up look

Sadly wasn’t the right colour for me but still giving this 5 stars as I passed it onto a friend and it worked perfectly for her. Colour worked well on her and she said it felt lightweight on her skin and lasted well. Thinner consistency but still medium coverage.

Expected better from such a reputable brand.The fair is extremely pale so for a start I picked the wrong shade.I didn't like the consistency of product, thick and gloopy.It didn't blend nearly as well as others I have tried and as for a satin finish,absolutely no way...dried very matt.

Great quality for the price and looks amazing the entire day especially if set with a good powder..tottally recommend Xx

Great product, goes on so smoothAnd gives good coverage. Love elf products

As a professional makeup artist I decided to try this based on the strong reviewsAwful. Shade 21 is ok for light skin. Like a Mac nx20. That said. The foundation is awful. Why is everyone saying it's great??Left my skin flat. Didn't dry to a nice finish. Bland and nothing special about it. Didn't make me look amazingTbh i think L'Oréal foundations if you're going thf cheaper end. Have a better finishI personally prefer more high end expensive foundations ..but if you're on a budget try L'Oréal over this. Or Revlon. Maybelline ..not so good now they changed their super stay foundation to a new formula which is rubbish ..Rimmel,not so great really either these daysBe aware you cannot return this either so it'll be a waste of £8 ...think even a Primark or pound shop foundation would be better than this

I know peops have been raving about this so I decided to try for myself in the hope I had found a replacement for my expensive foundation. I have light neutral skin so guess what I got- 'light neutral'. BUT Its a lot more orangey toned than I expected and oxidises down a bit further. I do however like the consistency and blendability and coverage and it goes on easy enough with fingers, brush or blender. I'll stick to my current foundation meantime till I can get to try on a few more shades.