--- product_id: 668471460 title: "e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 44 Tan Cool" brand: "e.l.f." price: "€ 25.17" currency: EUR in_stock: true reviews_count: 13 category: "E.L.F." url: https://www.desertcart.be/products/668471460-e-l-f-soft-glam-foundation-medium-coverage-long-lasting store_origin: BE region: Belgium --- # Long-lasting wear up to 12+ hours 100% Vegan & Cruelty-Free formula 1% Hydrating Hibiscus Complex for breathable moisture e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 44 Tan Cool **Brand:** e.l.f. **Price:** € 25.17 **Availability:** ✅ In Stock ## Summary > ✨ Glow like you mean it — flawless, fresh, and fiercely ethical! ## Quick Answers - **What is this?** e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 44 Tan Cool by e.l.f. - **How much does it cost?** € 25.17 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.be](https://www.desertcart.be/products/668471460-e-l-f-soft-glam-foundation-medium-coverage-long-lasting) ## Best For - e.l.f. enthusiasts ## Why This Product - Trusted e.l.f. brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Skin-Loving Hydration:** Infused with natural fruit extracts and hibiscus to keep your skin fresh, breathable, and never cakey. - • **Ethical Beauty, Elevated:** Join the movement with a cruelty-free, vegan foundation that aligns with your values and lifestyle. - • **Effortless All-Day Radiance:** Enjoy a smooth satin finish that stays flawless from morning meetings to after-hours events. - • **Customizable Medium Coverage:** Build your perfect look with a foundation that adapts seamlessly to your skin tone and needs. - • **Universal Skin Compatibility:** Formulated for dry, oily, and combination skin types—because your skin deserves versatility. ## Overview e.l.f. Soft Glam Foundation in 44 Tan Cool offers medium, buildable coverage with a breathable, hydrating formula enriched with hibiscus and fruit extracts. Designed for all skin types, it delivers a smooth satin finish that lasts all day without caking. This vegan and cruelty-free liquid foundation is perfect for professionals seeking a natural yet polished look that aligns with conscious beauty values. ## Description Product Description Soft Glam Satin Foundation - 44 Tan Cool Ingredients Water (Aqua), Isododecane, Glycerin, Coco-Caprylate/Caprate, Dimethicone, Propylene Glycol, Cetyl PEG/PPG-10/1 Dimethicone, C12-15 Alkyl Benzoate, Tridecyl Trimellitate, Sorbitan Sesquioleate, Silica, Boron Nitride, Dimethicone/Vinyl Dimethicone Cro. sspolymer, magnesium stearate, magnesium sulphate, phenoxyethanol, disteardimonium hectorite, PEG/PPG- 15/15 dimethicone, trimethylsiloxysilicate, diisostearyl malate, silica dimethyl silylate, aluminium hydroxide, triethoxycaprylylsilane, caprylyl glycol, ethylhexylglycerin, erythritol. Hibiscus Sabdariffa Extract, Butylene Glycol, Lycium Chinense Fruit Extract, Psidium Guajava Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Hydroxyacetophenone Directions 1. Prep your skin by cleansing and moisturizing. 2. Apply a small amount of foundation to the back of your hand. 3. Use a makeup brush, beauty blender, or fingers to apply the foundation to your face, starting from the center and blending outward. 4. Build coverage as needed. 5. Set the foundation with a setting powder or setting spray if desired. Safety Warning For external use only. Review: Dewy gorgeous foundation - This is a great foundation - suitable for more mature skin (40+) as doesn’t look cakey and sits nicely on the skin. Colour is great and is lightweight but good coverage. Performs as well as it cosmetics cc cream which stopped the dewy formula. Highly recommend!! Review: Great quality foundation - This is a great quality foundation. I bought it as I struggle with both dry and oily sections of my skin and hadn't been happy with my foundation. I ended up having to buy two shades as the first I bought was too dark and the second was too light. However, by mixing the two I found my perfect shade. The coverage is not cakey it's light but great coverage. It gives a natural look. Nice creamy texture of the foundation not watery. Would buy again ## Features - LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long- wearing Soft Glam Satin Foundation. - MEDIUM, BUILDABLE COVERAGE: The e.l.f. Satin Finish Foundation delivers medium buildable coverage and a satin finish. - BREATHABLE FORMULA: Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin. - FOR MULTIPLE SKIN TYPES: This foundation is great for dry, oily and combination skin. - SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0D3JCKZHN | | Age Range Description | Adult | | Benefits | Provides a radiant medium coverage | | Best Sellers Rank | 476 in Beauty ( See Top 100 in Beauty ) 8 in Face Foundations | | Brand Name | e.l.f. | | Colour | 44 Tan Cool | | Container Type | Tube | | Country Of Origin | China | | Coverage | Medium | | Customer Reviews | 4.4 out of 5 stars 11,765 Reviews | | Finish Type | Satin | | Global Trade Identification Number | 00609332849570 | | Item Dimensions | 10 x 6 x 11 centimetres | | Item Form | Liquid | | Item Weight | 0.09 Pounds | | Item form | Liquid | | Manufacturer | e.l.f. Beauty | | Manufacturer Part Number | 84957 | | Material Type Free | Vegan | | Model Number | 84957 | | Number of Items | 1 | | Package Type Name | Tube | | Package information | Tube | | Recommended Uses For Product | Makeup, Blemish Correction, Complexion Unification, and Light to Medium Coverage. | | Recommended uses for product | Makeup, Blemish Correction, Complexion Unification, and Light to Medium Coverage. | | Skin Tone | Medium | | Skin Type | All | | Skin type | All | | Special Features | Cruelty Free, Vegan | | Specialty | Cruelty Free, Vegan | | UPC | 609332849570 | | Unit Count | 30.0 millilitre | ## Product Details - **Age range (description):** Adult - **Brand:** e.l.f. - **Colour:** 44 Tan Cool - **Item form:** Liquid - **Material Type Free:** Vegan - **Package information:** Tube - **Product benefits:** Provides a radiant medium coverage - **Recommended uses for product:** Face Makeup Foundation - **Skin tone:** Medium - **Skin type:** All ## Images ![e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 44 Tan Cool - Image 1](https://m.media-amazon.com/images/I/61hcd4JK5tL.jpg) ![e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 44 Tan Cool - Image 2](https://m.media-amazon.com/images/I/71Be2RgPlbL.jpg) ![e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 44 Tan Cool - Image 3](https://m.media-amazon.com/images/I/61EXNQb8CaL.jpg) ![e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 44 Tan Cool - Image 4](https://m.media-amazon.com/images/I/81sz7FzbgIL.jpg) ![e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 44 Tan Cool - Image 5](https://m.media-amazon.com/images/I/81iwUpSvcaL.jpg) ## Available Options This product comes in different **Colour Name, Size Name** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Dewy gorgeous foundation *by H***R on 3 January 2026* This is a great foundation - suitable for more mature skin (40+) as doesn’t look cakey and sits nicely on the skin. Colour is great and is lightweight but good coverage. Performs as well as it cosmetics cc cream which stopped the dewy formula. Highly recommend!! ### ⭐⭐⭐⭐⭐ Great quality foundation *by S***7 on 14 January 2026* This is a great quality foundation. I bought it as I struggle with both dry and oily sections of my skin and hadn't been happy with my foundation. I ended up having to buy two shades as the first I bought was too dark and the second was too light. However, by mixing the two I found my perfect shade. The coverage is not cakey it's light but great coverage. It gives a natural look. Nice creamy texture of the foundation not watery. Would buy again ### ⭐⭐⭐⭐ Okay for Oily/dry acne prone skin *by T***I on 6 April 2026* I have dry, oily and moderate to severe acne along with scarring and excema around my nose. It's fairly good, buildable. However you need to prep with the right things as sometimes it can congeal and cause caking around acne, peace fuzz and rougher parts of skin. But it is one of the better ones in the price range especially as I am as pale as a sickly Victorian child. ## Frequently Bought Together - e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 44 Tan Cool - e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Tan Neutral - e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.be/products/668471460-e-l-f-soft-glam-foundation-medium-coverage-long-lasting](https://www.desertcart.be/products/668471460-e-l-f-soft-glam-foundation-medium-coverage-long-lasting) --- *Product available on Desertcart Belgium* *Store origin: BE* *Last updated: 2026-08-02*