Essential Infant Formula, with Iron, Cow Milk-Based Powder, for Infants 0-12 Months, Made with Non-GMO Milk, 20 oz

Great inexpensive formula with cleaner ingredients! I’ve used it with both my babies to supplement breastfeeding and they never had any tummy issues. The powder feels “thin” but it has all the nutrients babies need and is such a great price.

Cannot say enough good things about this formula! If you’re on the fence about trying it, please do! Since my baby was born she was fed Similac Sensitive. She would eat what was necessary and be done, never seemed to enjoy or want to eat (I know it seems like I strange thing to notice, but I swear I noticed it). One day, while at the store, I couldn’t find Similac Sensitive and decided to give Bubs a chance. It was on sale and I figured it couldn’t hurt to try a new type of formula. From the first bottle, my baby loved and showed enjoyment for meal times. I never noticed any issues with switching formula, her bowel movements continues unchanged, no issues came up from the change and we haven’t looked back. We’re a Bubs family through and through now.

From newborn through 1 year old this has been a great option for our child. Easy on the stomach, even with his food allergies this has worked well for us. He has reacted to other formulas so we were very happy that this worked for him, and seemed to be cleaner than other formulas.

THE BEST formula! My baby loves it and so do I. It’s a great value for the money!!! I was looking for organic formula with no corn syrup and unnecessary ingredients, and this is one of the great options!!! And bonus: it doesn’t smell bad at all.

It’s a great formula and my babies love it.

I can't recommend this formula enough. My first baby had terrible reactions to many popular brands and this one was always the best on his tummy and his bowel movements were always regular! With my second baby we didn't experiment. We just used this one and it worked beautifully! They both were breastfed as well and took both this formula and breastmilk.

5/5 – Finally a formula I feel good about giving my baby! I’ve tried a few different formulas, and this one is hands-down my favorite. First off, the ingredients are super clean—no weird additives or stuff I can’t pronounce, which gives me major peace of mind. The price point is also surprisingly good for the quality you’re getting (because we all know baby stuff adds up fast!). My baby had zero tummy issues with this—no gas, no spit-up, no drama. It’s gentle and easy to digest, which was such a relief. And here’s something I didn’t realize was a big deal until I tried other brands: it doesn’t smell like metal or chemicals. Some formulas have that super strong, unpleasant scent—this one is mild and way more natural smelling. Mixes up easily, no clumps, no foam, and my baby actually seems to like the taste too. All around, I’m impressed and sticking with it!

I really like how my baby likes this formula. Gently on his stomach.