Atlas Matte Texture Clay 3.4 Ounce is an Ultra Lightweight, Matte Hair Clay, Medium to Firm Hold, Thickening, Volume Building, Hair Styling and Grooming Product for Men and Women

Review from my husband Julien: “The Cardinal Brand’s Atlas is fabulous. I decided to put it up against Bumble and Bumble’s Sumoclay, basically a BMW vs Mercedes type matchup. Long story coming up, but the Cardinal turned out to be a Porsche Turbo...I bought both brands on Amazon and as usual, got great service and received both items promptly. I decided to start an alternating-day trial with both brands. For the record. I don’t have a suit-and-tie job so I don’t need to have my hair looking super tight every day. However, in general, I like my hair looking messy and dry...First day of trial was Atlas. Second day of trial was Sumoclay....I put the Atlas on around 10AM after showering and washing my hair. My first thought was I loved the smell, manly. Mallory (my wife) loves it too, which is a bonus (wink)... I realized early that Atlas is very easy to apply, even with wet hair. It feels like chocolate mousse in your fingers, and doesn’t stick to strands of hair. I was very surprised how well it spread. This is nothing like pomade, where it sticks to fingers, or grabs onto the first strand of hair when you apply. This is butter, folks.Now, like anyone reading this, I’m thinking about what my hair will look like in 1 to 2 to 3 hours. Will I look like straight Gino, or will I look like Harvey Specter (from TV show Suits, you’re welcome, if you haven’t seen it)? Atlas gets the job done by drying up and holding on like Mariano Rivera in the 9th. The hold was incredible throughout the day, so impressed.Now I wake up for day 2, brush my teeth, look in mirror, my hair is tight. I mean, tight. My day 2 Cardinal Brand Atlas is basically ready for me to go to Wall Street without washing my hair. But I spent $30 on the Sumoclay, so I have to give it a fair shot, right?So I wash my hair and get ready to put the Sumo in, and there it is. I get it in my fingers and everything’s fine, not the chocolate mousse I was hoping for, but fine. Then, I go to put it in my hair, NOPE. It gets stuck in my bangs, right up front. Now I’m battling to get this stuff all the way to the back of my dome. Ain’t nobody got time for that. Now, Sumoclay held up nice, there’s no denying that, but from an application standpoint, Atlas wins. I also give Atlas both the smell notch and the next morning notch, which are both approved by my wife.Cardinal Atlas if you want that dry matte look, folks. It’s a lock.

You couldn’t spend your money any better when you’re searching for a good hair product you can rely on. My first time using Cardinal I spent some time playing with how my hair would lay, as will you, and I was quite pleased. I found that a small dollop around the size of a Mento provided the perfect amount of hold for short to almost-shaggy hair like mine, and it allows for a lot of room to play with different day-to-day hairstyles. I would also recommend blow drying your hair after applying; this creates an almost perfectly natural texture and look (be warned, it does lose some hold after blow-drying, however, the effects are well worth it IMO).Throughout the day, I did find myself playing with my hair a bit more to keep it up, but in doing so I learned that cardinal only gets better as the day goes on. As you run your fingers through your hair, Cardinal runs deeper into your roots and follicles, providing a better hold at the end of the day rather than in front of the mirror.Overall, I can see that the Cardinal founders truly cared about, and put time into, the product they perfected.....so why are you still reading reviews?

I actually work in the hair industry and as a result get to try all sorts of products. As a result, I have two bathroom drawers full of hair products that I have purchased yet don't really love. Cardinal is the only thing I've used in my hair for the past couple months because it is so different. I have medium hair that is dense and has wave and like to wear my hair longer (making it heavy) than most men do, because of this I have the hardest time finding something that is strong enough to hold my long/heavy hair on top to keep it from falling down without making it look and feel like it's hard, wet, or glued to my head. The only thing that worked before this was a product called Alterna Caviar that has since been discontinued. Luckily, the creators at Cardinal Brand figured out how to create a... I don't know exactly what to call it... kind of a whipped light cream stuff. It smells amazing - masculine in a high-end familiar but not easily recognizable scent - and the craziest thing which I love (because let's face it, it's not super cheap) is how little is actually needed to do my hair. Even though it feels light and whipped, I only need around the amount of a two dimes stacked on top of one another (a bizarrely small amount) to make my hair hold all day, while giving it a ton of texture that you can only normally get from a salt sea spray. It creates a very natural product-free looking hold with an awesome amount of texture. I also appreciate that because it's so effective in small amounts, I have been able bring this round tin in my carry on bags all over the world with no problems from TSA. Again, not sure what is in this stuff, but whatever it is it works and works wonders. To re-style my hair the following day I just wet hands and re-shape.