--- product_id: 57369065 title: "L'Oreal Paris Preference Permanent Luminous Hair Dye, 8.23 Medium Rose Gold" brand: "l'oreal paris" price: "€ 34.60" currency: EUR in_stock: true reviews_count: 9 url: https://www.desertcart.be/products/57369065-loreal-paris-preference-permanent-luminous-hair-dye-8-23-medium store_origin: BE region: Belgium --- # 25 min fast cure 9 weeks fade-defying color 5x nourished hair L'Oreal Paris Preference Permanent Luminous Hair Dye, 8.23 Medium Rose Gold **Brand:** l'oreal paris **Price:** € 34.60 **Availability:** ✅ In Stock ## Summary > 🌟 Glow Bold, Stay Brilliant — Rose Gold Reinvented ## Quick Answers - **What is this?** L'Oreal Paris Preference Permanent Luminous Hair Dye, 8.23 Medium Rose Gold by l'oreal paris - **How much does it cost?** € 34.60 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.be](https://www.desertcart.be/products/57369065-loreal-paris-preference-permanent-luminous-hair-dye-8-23-medium) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Nourish & Protect:** Includes a UV-filter and Vitamin E enriched conditioner for hair that’s up to 5x more nourished and irresistibly silky. - • **Quick Transformation:** Ready to rinse in just 25 minutes—because your time is as precious as your look. - • **Long-Lasting Radiance:** Up to 9 weeks of vibrant, multidimensional rose gold shine that keeps you turning heads. - • **Effortless Application:** Innovative oil-in-gel formula ensures drip-free, even coverage for salon-quality results at home. - • **Grey Coverage Confidence:** Perfectly covers grey and blonde hair with a luminous, natural finish that boosts your professional edge. ## Overview L'Oreal Paris Preference Permanent Luminous Hair Dye in 8.23 Medium Rose Gold delivers a fade-defying, multidimensional color that lasts up to 9 weeks. Its innovative oil-in-gel formula offers drip-free application and optimal coverage, ready to rinse in just 25 minutes. The included nourishing conditioner with UV-filter and Vitamin E enhances shine and nourishes hair up to 5 times more, making it ideal for grey and blonde hair seeking a vibrant, professional finish. ## Description Product Description Introducing Permanent Colour Preference by L'Oreal Paris! Benefits of Preference by L'Oreal Paris • Up to 9 weeks of fade-defying colour* • Multidimensional Colour and High-Impact Shine • New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes. • Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine. • Up to 5x more nourished hair** Read the instructions and do patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse. Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x User guide & pair of protective gloves. What makes it special? FADE-DEFYING SYSTEM - Our high tenacity dyes powerfully enter the hair fibre for long lasting colour. NON-DRIP OIL-IN-GEL TEXTURE - Advanced texture for an easy application and optimal fibre coating. SHINE PROTECT CONDITIONER FOR SOFTER AND SILKIER HAIR - Enriched with UV-Filter and Vitamin E. It helps preserve shine. *Visual assessment, 36 washes, >76% agreement for brown/blonde/black shades, 50% agreement for red/copper shades. ** Instrumental Test Ingredients 1242529- Colourant Gel: Aqua /Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Ammonium Hydroxide, Oleyl Alcohol, Alcohol Denat., Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, 4-Amino-2-Hydroxytoluene, p-Aminophenol, 2-Amino-3-Hydroxypyridine, Sodium Metabisulfite, Thioglycerin, Toluene-2,5-Diamine, Ammonium Acetate, 2-Methyl-5-Hydroxyethylaminophenol, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, EDTA, Erythorbic Acid, Parfum / Fragrance. (F.I.L. C234337/1)1152439 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin, (F.I.L. C202318/2)1217043 A- Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C232981/1)1200281 - Precious Oil: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Cocos Nucifera Oil / Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil. (F.I.L. C234136/1)Please see back of pack for the latest ingredients list Directions 1. Perform a patch test 48 hours before use. 2. Mix the coloring bottle and developer bottle, apply the color, and leave it for the recommended time. 3. Follow with the conditioner and rinse. Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ Review: Gorgeous colour and easy to use - An excellent multi tonal hair colour. Very effective. Hair felt very healthy after application. My go to colour. Review: Hair colour - Hair colour, exactly as says it is , often hard to find in the shops.pleased to find it on desertcart! ## Features - Up to 9 weeks of fade-defying colour* - Multidimensional Colour and High-Impact Shine - New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes. - Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine. - Up to 5x more nourished hair** ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B079VMPVTB | | Benefits | Nourishing | | Best Sellers Rank | 602 in Beauty ( See Top 100 in Beauty ) 14 in Permanent Hair Colour | | Brand | L'Oreal Paris | | Brand Name | L'Oreal Paris | | Colour | 8.23 MEDIUM ROSE GOLD | | Container Type | Box | | Customer Reviews | 4.5 out of 5 stars 198 Reviews | | Full Cure Time | 25 Minutes | | Hair Color Permanence | Permanent | | Hair Type | Blonde,Grey Hair | | Hair type | Blonde,Grey Hair | | Item Form | Gel | | Item Type Name | L'Oréal Paris Preference permanent hair dye, optimal grey hair coverage, fade-defiant hair colour result, blonde hair dye, 8.23 Rose Gold Light Blonde | | Item form | Gel | | Manufacturer | L'Oréal | | Manufacturer Contact Information | L'Oréal Paris, London, W6 8AZ | | Manufacturer Part Number | 3600523577309 | | Material Features | Natural | | Model Number | 3600523577309 | | Number of Items | 1 | | Package information | Box | | Product benefits | Nourishing | | Recommended Uses For Product | Lightening and coverage of gray hair at home | | Suitable Hair Colour | Grey | | Unit Count | 1.0 count | ## Product Details - **Brand:** L'Oreal Paris - **Colour:** 8.23 MEDIUM ROSE GOLD - **Full cure time:** 25 Minutes - **Hair type:** Blonde,Grey Hair - **Item form:** Gel - **Material feature:** Natural - **Number of items:** 1 - **Package information:** Box - **Product benefits:** Nourishing - **Unit count:** 1.0 count ## Images ![L'Oreal Paris Preference Permanent Luminous Hair Dye, 8.23 Medium Rose Gold - Image 1](https://m.media-amazon.com/images/I/81I8CPh7VHL.jpg) ![L'Oreal Paris Preference Permanent Luminous Hair Dye, 8.23 Medium Rose Gold - Image 2](https://m.media-amazon.com/images/I/91EH6C2cVRL.jpg) ![L'Oreal Paris Preference Permanent Luminous Hair Dye, 8.23 Medium Rose Gold - Image 3](https://m.media-amazon.com/images/I/91p3WZhJu5L.jpg) ![L'Oreal Paris Preference Permanent Luminous Hair Dye, 8.23 Medium Rose Gold - Image 4](https://m.media-amazon.com/images/I/91NumBjknwL.jpg) ![L'Oreal Paris Preference Permanent Luminous Hair Dye, 8.23 Medium Rose Gold - Image 5](https://m.media-amazon.com/images/I/91b3zZW7nKL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: How long does this hair colour last?** A: Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine. **Q: Can I use this to cover my grey roots?** A: Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly **Q: How do I choose the right shade?** A: We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Gorgeous colour and easy to use *by S***5 on 10 July 2024* An excellent multi tonal hair colour. Very effective. Hair felt very healthy after application. My go to colour. ### ⭐⭐⭐⭐⭐ Hair colour *by J***E on 27 July 2025* Hair colour, exactly as says it is , often hard to find in the shops.pleased to find it on amazon! ### ⭐⭐⭐⭐⭐ Lovely easy to set up and use just get a proper brush for the job online *by G***N on 15 October 2025* I luv this make of hair product very easy to apply everything u need i have just used Rose gold colour on a mixture of blonde and grey hair on long hair very pleased without standing out to much if u go with the instructions properly good result dont worry if it develops to dark (ups) when washed off it was fine will buy again for growing roots next time. Review by glam gran 81(yes u did read it right) ## Frequently Bought Together - L'Oreal Paris Preference Infinia 8.23 Rose Gold Perm Dye - L'Oreal Paris Colorista Light Rose Gold Permanent Hair Dye Gel Long-Lasting Permanent Hair Colour --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.be/products/57369065-loreal-paris-preference-permanent-luminous-hair-dye-8-23-medium](https://www.desertcart.be/products/57369065-loreal-paris-preference-permanent-luminous-hair-dye-8-23-medium) --- *Product available on Desertcart Belgium* *Store origin: BE* *Last updated: 2026-08-09*