Loreal Paris Preference Hair Dye Long Lasting Luminous Permanent Hair | Desertcart Belgium
L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 5.23, Rio
4.2/5
Product ID: 57369063
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🌈Luminous Color
🧪Translucent Gel Formula
🧴Nourishing Conditioner
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Description
✨ Color Your World with Confidence!
ULTIMATE GREY COVERAGE - Say goodbye to greys with our optimal coverage formula.
EASY APPLICATION PROCESS - Mix, apply, and shine—it's that simple!
NOURISHING SHINE PROTECTION - Infused with UV-filter and Vitamin E for a lustrous finish.
UNLEASH YOUR INNER RADIANCE - Experience vibrant, long-lasting color that turns heads.
LUXURIOUS FLOWER OIL INFUSION - Transform your hair with precious oils for a salon-quality look.
L'Oreal Paris Preference Hair Dye in shade 5.23, Rio, offers a permanent hair color solution with optimal grey coverage. The kit includes a colorant, developer gel, nourishing conditioner, and gloves, ensuring a complete hair color treatment. Its translucent gel formula, enriched with precious flower oils, delivers luminous reflects and intensifies natural tones, while the included conditioner protects and enhances shine.
Reviews
4.2
All from verified purchases
M**E
Colour
As colour no longer sold in Boots, found on Amazon. I personally like the colour.
T**N
It can be quite pink!
I have natural light brown mousy hair, having grown out all colour over lockdown, with a few white strands. I bought this colour hoping it would make my hair a bit more interesting again.First thing to say is that the gloves provided are small and very thin, like gloves cut out of bin bags and I managed to put holes in both of them just trying to put them on. I would have expected better from a L'Oréal dye to be honest, and unless you have small dainty hands without any nails, I would get yourself some different gloves.The dye process itself is fine, not sure what the extra oil is supposed to do, it didn't do much for my hair to be honest. The dye was a nice consistency and didnt flick around like some watery dyes do. The conditioner provided is nice, but if you have long/thick hair it's probably not going to last more than the first application - I used half on my fine bobbed hair.The resulting colour on my hair is quite coppery pink in the light, I was expecting more brown to come through. Given that I am the darkest pre-colour on the swatches, it's lighter than I thought it was going to be, and less subtle. I think it will be a lovely colour after a couple of washes to tone it down, but that's just my taste.If you're trying to avoid copper tones in your hair, you might want to give this shade a miss, but overall I do like it. Personally I would be very careful with light blonde hair using this dye, or do a strand test if you're nervous. It wasn't patchy at all and easy to get good even colour.
N**I
Best shin and colour
But does not last long
P**W
colour washes out too easily, but beautiful colour
beautiful colour but washes out too easily.
M**R
Lovely colour!
Really like this hair colour! (Brown deep rose gold) I had light ish brown hair and its come out a lovely brown with pink tones in it. It looks different in different lights. It's a lovely warm colour and I love the pink tones which make it feel quirky without being too extreme. It's a kind of unnatural - natural colour! Photo shows it a few days after application- have washed it once since. Will be ordering again.
A**S
Works well
If I’m honest I wasn’t 100% who this was going to turn out, however I like it not sure if it’s the colour on the front of the box. Reason for only 4* is because I’m not sure how the colour will hold even tho there is a colour extender.Defo do a strand test..
C**O
Crap. Does not cover grey
Really dissapointed. I can still see grey
A**.
Warm red tones
Took well after two packets (a week apart, eeekk!) looks a lot like the shade on box. Previous shade was light brown with some ginger tones (due to hair damage from excessive bleaching). All over one colour and one box did shoulder length thick hair.
Common Questions
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Ravi S.
I loved the variety of products available. Will definitely shop again.
2 months ago
Pooja R.
The customer service exceeded my expectations. Perfect for buying products you can't find elsewhere.
REMEMBER TO CONDUCT YOUR ALLERGY ALERT TEST 48 HOURS BEFORE. COVER YOUR SHOULDERS WITH A TOWEL AND PUT ON THE GLOVES PROVIDED.
1.PREPARATION
POUR THE COLOURANT GEL (1) INTO THE DEVELOPER CREAM BOTTLE (2). NEXT, POUR THE SHINE OIL INTO THE DEVELOPER CREAM BOTTLE (2). REPLACE THE APPLICATOR CAP AND MAKE SURE IT IS SECURE. SHAKE THE BOTTLE UNTIL THE MIXTURE IS FULLY COMBINED. ONCE THIS IS COMPLETE, TWIST OFF THE APPLICATOR TIP TO AVOID THE BOTTLE FROM BURSTING.
2.APPLICATION
BEFORE APPLICATION, WET AND TOWEL DRY YOUR HAIR – DO NOT WASH IT.
OPTION 1 – FULL HEAD – FOR HAIR THAT HASN’T BEEN COLOURED IN THE PAST 3 MONTHS.
1.APPLY MIXTURE ALL OVER THE HEAD. APPLY THE COLOUR MIXTURE TO YOUR ROOTS AND GREYS FIRST. NEXT, USE THE APPLICATOR TIP TO HELP SEPARATE YOUR HAIR INTO SMALL, EVEN SECTIONS AND APPLY THE MIXTURE ON YOUR LENGTHS AND SPREAD IT ALL OVER YOUR HAIR.
2.MASSAGE THOROUGHLY. MASSAGE THE MIXTURE ALL THROUGH YOUR HAIR UNTIL IT IS FULLY SATURATED. LEAVE IN FOR 30 MINS.
OPTION 2 – COLOUR TOUCH UP – FOR HAIR THAT HAS BEEN COLOURED WITHIN THE PAST 3 MONTHS IN A SIMILAR SHADE.
1.APPLY ON ROOTS. APPLY THE COLOUR MIXTURE TO YOUR ROOTS. USE THE APPLICATOR TIP TO HELP SEPARATE YOUR HAIR INTO SMALL, EVEN SECTIONS, AND THEN MASSAGE. LEAVE IN FOR 20 MINUTES.
2.APPLY ON LENGTHS. APPLY THE COLOUR MIXTURE TO YOUR LENGTHS. LEAVE IN FOR 10 MINUTES.
NEVER KEEP ANY UNUSED MIXTURE: DISPOSE OF THE PRODUCT DOWN THE DRAIN IMMEDIATELY. IN CASE OF SKIN CONTACT, CLEAN WITH DAMP COTTON.
3.RINSE AND NOURISH
3. RINSE. POUR WARM WATER ON YOUR HAIR AND MASSAGE GENTLY. RINSE THOROUGHLY UNTIL WATER RUNS CLEAR.
4.APPLY SHINE PROTECT CONDITIONER. SPREAD THE SHINE PROTECT CONDITIONER (3) ALL OVER YOUR HAIR AND MASSAGE GENTLY. LEAVE IN FOR 2 MINUTES. USE ONCE EVERY WEEK.
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I personally like the colour."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"T***N"},"datePublished":"Reviewed in the United Kingdom on 21 April 2022","name":"5.0 out of 5 stars\n\n\n\n\n\n\n\n \n \n It can be quite pink!\n \n","reviewBody":"I have natural light brown mousy hair, having grown out all colour over lockdown, with a few white strands. I bought this colour hoping it would make my hair a bit more interesting again.First thing to say is that the gloves provided are small and very thin, like gloves cut out of bin bags and I managed to put holes in both of them just trying to put them on. I would have expected better from a L'Oréal dye to be honest, and unless you have small dainty hands without any nails, I would get yourself some different gloves.The dye process itself is fine, not sure what the extra oil is supposed to do, it didn't do much for my hair to be honest. The dye was a nice consistency and didnt flick around like some watery dyes do. The conditioner provided is nice, but if you have long/thick hair it's probably not going to last more than the first application - I used half on my fine bobbed hair.The resulting colour on my hair is quite coppery pink in the light, I was expecting more brown to come through. Given that I am the darkest pre-colour on the swatches, it's lighter than I thought it was going to be, and less subtle. I think it will be a lovely colour after a couple of washes to tone it down, but that's just my taste.If you're trying to avoid copper tones in your hair, you might want to give this shade a miss, but overall I do like it. Personally I would be very careful with light blonde hair using this dye, or do a strand test if you're nervous. It wasn't patchy at all and easy to get good even colour."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"N***I"},"datePublished":"Reviewed in the United Kingdom on 28 January 2022","name":"4.0 out of 5 stars\n\n\n\n\n\n\n\n \n \n Best shin and colour\n \n","reviewBody":"But does not last long"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"P***W"},"datePublished":"Reviewed in the United Kingdom on 30 November 2021","name":"4.0 out of 5 stars\n\n\n\n\n\n\n\n \n \n colour washes out too easily, but beautiful colour\n \n","reviewBody":"beautiful colour but washes out too easily."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***R"},"datePublished":"Reviewed in the United Kingdom on 21 August 2020","name":"5.0 out of 5 stars\n\n\n\n\n\n\n\n \n \n Lovely colour!\n \n","reviewBody":"Really like this hair colour! (Brown deep rose gold) I had light ish brown hair and its come out a lovely brown with pink tones in it. It looks different in different lights. It's a lovely warm colour and I love the pink tones which make it feel quirky without being too extreme. It's a kind of unnatural - natural colour! Photo shows it a few days after application- have washed it once since. Will be ordering again."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"A***S"},"datePublished":"Reviewed in the United Kingdom on 6 August 2019","name":"4.0 out of 5 stars\n\n\n\n\n\n\n\n \n \n Works well\n \n","reviewBody":"If I’m honest I wasn’t 100% who this was going to turn out, however I like it not sure if it’s the colour on the front of the box. Reason for only 4* is because I’m not sure how the colour will hold even tho there is a colour extender.Defo do a strand test.."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"1.0"},"author":{"@type":"Person","name":"C***O"},"datePublished":"Reviewed in the United Kingdom on 21 June 2023","name":"1.0 out of 5 stars\n\n\n\n\n\n\n\n \n \n Crap. Does not cover grey\n \n","reviewBody":"Really dissapointed. I can still see grey"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"A***."},"datePublished":"Reviewed in the United Kingdom on 22 September 2019","name":"4.0 out of 5 stars\n\n\n\n\n\n\n\n \n \n Warm red tones\n \n","reviewBody":"Took well after two packets (a week apart, eeekk!) looks a lot like the shade on box. Previous shade was light brown with some ginger tones (due to hair damage from excessive bleaching). All over one colour and one box did shoulder length thick hair."}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4,"bestRating":5,"ratingCount":8}}
