--- product_id: 5651919 title: "The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment" price: "€ 23.01" currency: EUR in_stock: true reviews_count: 13 url: https://www.desertcart.be/products/5651919-the-mobile-mind-shift-engineer-your-business-to-win-in store_origin: BE region: Belgium --- # The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment **Price:** € 23.01 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment - **How much does it cost?** € 23.01 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.be](https://www.desertcart.be/products/5651919-the-mobile-mind-shift-engineer-your-business-to-win-in) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Mobile has reprogrammed your customers' brains. Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift -- the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment -- the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you? Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You'll learn how to: - Find your customer's most powerful mobile moments with a mobile moment audit. - Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze. - Manufacture mobile moments as Krispy Kreme does -- it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales. - Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty. - Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities. Mobile is rapidly shifting your customers into a new way of thinking. You'll need your own mobile mind shift to respond. Review: A must for any technologist building products / running a business - THIS IS the book on the change that is sweeping the world of mobility. Forrester research has always been a trusted source of information / research and the amount of detail gone in shows in this book. If you are in technologist building products / running a business that uses or plans to use mobile as a channel to connect with your customers, then this is a MUST for you to read. It will change the way you look at mobile development. Review: Four Stars - It is a good read ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #5,270,566 in Books ( See Top 100 in Books ) #249,373 in Business & Money (Books) | | Customer Reviews | 4.3 out of 5 stars 78 Reviews | ## Images ![The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment - Image 1](https://m.media-amazon.com/images/I/61Tzbp86dYL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ A must for any technologist building products / running a business *by E***T on November 17, 2014* THIS IS the book on the change that is sweeping the world of mobility. Forrester research has always been a trusted source of information / research and the amount of detail gone in shows in this book. If you are in technologist building products / running a business that uses or plans to use mobile as a channel to connect with your customers, then this is a MUST for you to read. It will change the way you look at mobile development. ### ⭐⭐⭐⭐ Four Stars *by C***N on August 24, 2016* It is a good read ### ⭐⭐⭐⭐⭐ I still recommend this for any reader wanting to really understand why ... *by M***W on August 27, 2015* This is one of the few books that has become a key influencer in my life. It filled with so many insights backed by factual data that it shifted my mind in how important mobile really is and how we need to re-imagine customer engagement and work for employees. Our old processes and way of thinking most of the time do not match the "mobile moment" that we as users have, where we need to accomplish a key task or objective very quickly in the context of our location and other contextual factors. Even tough this is a technology book that is getting a little aged, I still recommend this for any reader wanting to really understand why and how mobile is disrupting nearly every industry. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.be/products/5651919-the-mobile-mind-shift-engineer-your-business-to-win-in](https://www.desertcart.be/products/5651919-the-mobile-mind-shift-engineer-your-business-to-win-in) --- *Product available on Desertcart Belgium* *Store origin: BE* *Last updated: 2026-06-14*