Fit for Purpose: How Modern Businesses Find, Satisfy, & Keep Customers Hardcover – November 29, 2017

I should know better than to make purchases from self recommendations.I heard about this book from the author himself on LinkedIn... I'm guessing that many of the 19 five star reviews currently posted are fans of the author (one admits that they are a subject in the book.) It's not unusual that folks try and spike the punch with friends and family recommendations.The 2 star review about formatting is bizarre. Read the entire thing on the app. The only thing I noticed was that one picture of the gondola appeared at a 90 degree angle (unless there run that way... :))I support any concept that gets away from either a product centric or customer centric view of the world.I 1960 Theodore Levitt warned us that if we define our business by the solution that we currently provide we are doomed. That is still just as true in 2018 as it was back then. Customers don't want a 1/4 drill they want a hole.If you focus on the demographics of your customers you are in big trouble. You need to understand the job they hire your product to do. Often that will not be what you think it is. In F4P terms - Sometimes you want slow fancy pizza, some times you want crappy fast pizza. You are not the determining factor, what you are trying to accomplish is. Focus on the F4P instead of the product. Very good advice.What is a little ironic is that the author spends a lot of time highlighting a strawman version of NPS, pointing out supposed shortcomings in specific detail and even acknowledges that the proposed solution is susceptible to exactly the same things.You can find great advice in here mixed in with a lot of other stuff. My favorite quote and the likely reason for any success is:"To understand your customers, you need direct customer connection. Your frontline staff provide that mechanism. You need to train them to pay attention, to listen, to chat up customers, to record stories, to look for patterns. If you don’t have a connection to your customers because of industry delamination, then you need to get out of the building."Anderson, David J; Zheglov, Alexei. Fit for Purpose: How Modern Businesses Find, Satisfy, & Keep Customers (Kindle Locations 1948-1951). Blue Hole Press. Kindle Edition.

As an Agile coach I'm involved with companies that are changing and going through re-orgs in order to react better to an ever-changing market. I know the author as the creator of the modern-day Kanban methodology and up until now I didn't know that his focus of the business side was so in-depth.This is "Book I" of an upcoming trilogy dedicated to the idea of evolutionary companies and businesses, how they react, adapt and evolve.This book presents the cornerstone of this trilogy as the Fit for Purpose Framework (F4P) which is, at its core, an improved way to approach and track customer needs which leads to an evolutionary way of setting business strategies.Since I'm working with clients that track NPS as "one metric to rule them all" I found it refreshing to understand what NPS really is, what are its shortcomings and how the F4P builds upon NPS and strengthens its weak points.There are plenty of examples from many different industries, as a professional with a background in the software industry, I found it really helpful because it adds a broader, business and goal-oriented dimension to something that usually is treated just as a "different way of working" as Agile or other ways to organise companies.Some of the things that set this book apart from many other business books is the really honest take on the possible shortcomings of the F4P framework and, also, how this framework can integrate with other approaches (Mission Control, Balanced Scorecard, Lean Startup, Personas, and so on).I'm looking forward to read also Book II, "Built to last" (the topics will be about market shifts and changes in customers' needs) and Book III, "First Who, then Why" (about companies' identities and culture) of this trilogy.

I was able to get an advanced copy of David and Alexei's new book Fit for Purpose. As I read through it I found it extremely useful for the portfolio work I am doing with the Care.com HomePay executive team. The business we are in is the home employer taxes that can be very complex. We are working on a new platform that is going to enable a lot of new feature functionality. As a result, ideas that have been shelved for years are now starting to be discussed.As soon as I saw David and Alexei were writing a new book I tweeted about it and was fortunate to receive an advanced copy. As I was reading through it I found a lot of ideas that I could implement now to help guide the success of portfolio work. The Fit for Purpose framework is going to be invaluable feedback to know if the work we start has a high probability of being successful as well as the continuous review of our fit for purpose criteria metrics.Without this book and it's guidance the team would have taken longer to figure out what works for us. However, with the framework now in place, it gives us a big leg up on our competition to know that we are building the right thing instead of guessing if we are.

As an organizational coach at a large enterprise I am expected to bring the most effective modern thinking tools and practices to the lines of business, executives, and teams that I advise. You will find 'Fit for Purpose' an insightful read that shines in its ability to create a deep understanding of its key ideas through storytelling based on real life case studies from well known companies as well as examples from the authors' own personal experiences building a successful business in a highly competitive and uncertain market environment. I strongly recommend 'Fit for Purpose' as required reading for anyone who is held, or personally holds themselves, to the highest standard of possessing and propagating proven expert knowledge that is both extremely relatable and immediately useful.

The Fit-for-Purpose framework will close a lot of gaps in the pursuit of business agility, by enabling businesses to really understand what is working or not in its products and/or services by giving clarity on the selection criteria used by the customers.The book starts by describing the elements that contribute to a product or service: the design, the implementation, and service delivery. And for a product to be fit-for-purpose for different customers, all the components need to be sufficiently good. Then the discussion evolves by using examples from real-world business (like pizza joints, taxis, and musicians), which makes the concept easily understandable for the different customers of the book.By the end of the first section of the book, it is clear what the framework is about: it is about segmenting the customers and to find their purposes to select the product. Then the second section goes fully on metrics, which would worth the book by itself. You'll reflect deeply about them.Discussing on how business drowns in unhelpful metrics that get in the way of good decision making, the authors then categorize the metrics in four simple types: fitness criteria (the KPIs), health indicators, improvement metrics, and vanity metrics. A call to action is made to question why the metrics are collected and to determine whether they are fit-for-purpose.On section III, Managing Fit-for-Purpose, the book explores the quantitative tools and the decision making available in the framework. And on the last section, it explores how the framework integrates with other tools and methodologies and also exposes its shortcomings.The journey of David Anderson to expand evolutionary management methods throughout the entire business is truly remarkable. This book is a solid start for the upcoming books that will form the trilogy. The book could be shorter, but besides this little downside in its implementation, it was fit for my purpose. I hope it will be fit for your purpose too. Recommended.

The examples presented in the book are filled with details that add nothing to the understanding of the Fit-For-Purpose framework.The framework itself is interesting and the insights on metrics are well covered in the book. But the amount of detail in the stories placed on the pages of the book made the reading experience bad.Good for a dynamic reading.

Für mich eine der besten Publikationen, (die ich kenne und) die sich damit auseinander setzen, wie Unternehmen erfolgreich werden und bleiben können und ihre Produkte und Dienstleistungen ständig verbessern.Die Autoren bauen ein schlüssiges Modell namens "Fit for purpose" auf, welches, beginnend bei exemplarischen Erzählungen (Narratives) bis hin zu Kennzahlensystemen alles umfasst, was ein solches Modell braucht.Auf die Relation zu anderen Management-Modellen wird hergestellt, was die Einordnung erheblich erleichtert.Das Modell besteht im Kern daraus, das Design, Implementierung und Lieferung von Produkten und Dienstleistungen konsequent und ständig daraufhin zu prüfen, ob die Bedürfnisse von Nachfragern befriedigt werden.Andere Rezensenten haben angemerkt, dass der Stil manchmal etwas flapsig sei. Es ist sicherlich kein akademischer Stil, vermutlich eine Folge der Narratives. Diese bleiben gut im Gedächtnis - und diesen Vorteil tausche ich gerne gegen einen, mir nicht negativ auffallenden, lockeren Schreibstil.Es ist weder ein Kanban, noch ein Enterprise-Services-Planning Buch und es ist Teil 1 einer Trilogie.

O livro poderia ter metade do tamanho e já explicar o framework. Achei mais do mesmo, acho que já é um livro fora de data.

Siendo un buen texto, no entiendo la manía que tienen de alargar innecesariamente contenido de algunos libros . Resulta sencillo de leer y es ameno pero los ejemplos son un tanto infantiles.