--- product_id: 553385421 title: "Marketing 6.0: The Future Is Immersive" price: "€ 36.84" currency: EUR in_stock: true reviews_count: 6 url: https://www.desertcart.be/products/553385421-marketing-6-0-the-future-is-immersive store_origin: BE region: Belgium --- # Metamarketing & XR focus 4.6⭐ avg rating 141+ expert reviews Marketing 6.0: The Future Is Immersive **Price:** € 36.84 **Availability:** ✅ In Stock ## Summary > 🚀 Elevate your marketing game with the immersive future in your hands! ## Quick Answers - **What is this?** Marketing 6.0: The Future Is Immersive - **How much does it cost?** € 36.84 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.be](https://www.desertcart.be/products/553385421-marketing-6-0-the-future-is-immersive) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Omnichannel Excellence:** Seamlessly integrate physical and digital channels to maximize reach and relevance. - • **Next-Gen Consumer Insights:** Deep dive into Gen Z & Alpha behaviors shaping tomorrow’s market. - • **Tech Meets Human Connection:** Blend digital innovation with authentic customer engagement for real impact. - • **Master the Future of Marketing:** Unlock the secrets of immersive metamarketing and stay ahead of the curve. - • **Sustainability & Social Impact:** Learn how marketing drives meaningful change in a conscious world. ## Overview Marketing 6.0 by Philip Kotler redefines marketing for the digital age, focusing on immersive metamarketing that merges technology with evolving consumer behaviors. With insights on Generation Z and Alpha, extended reality, and omnichannel strategies, this book equips professionals to lead in a world where physical and digital experiences converge, all while emphasizing sustainability and social impact. ## Description Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about: The building blocks of metamarketing Generation Z and Generation Alpha and the technologies they use daily How to tap into metaverses and extended reality The potential obstacles and solutions for creating a more interactive and immersive experience. Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces. Review: Good investment - Good book. Recommend for people who want to learn more about marketing. There is a bit of basic knowledge and som advance information. Review: Picture worth a thousand words, but in reality < 500 Rs - The only soothing part is the name they have put on top of the Cover - Phillip Kotler. Rest is all available using Google Search Engine. Not worth spending 2000 Rs. ## Features - New Store Stock ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 248,677 in Books ( See Top 100 in Books ) | | Customer Reviews | 4.6 out of 5 stars 141 Reviews | ## Images ![Marketing 6.0: The Future Is Immersive - Image 1](https://m.media-amazon.com/images/I/91OEdbP57qL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Good investment *by P***L on 25 November 2025* Good book. Recommend for people who want to learn more about marketing. There is a bit of basic knowledge and som advance information. ### ⭐ Picture worth a thousand words, but in reality < 500 Rs *by A***R on 3 September 2024* The only soothing part is the name they have put on top of the Cover - Phillip Kotler. Rest is all available using Google Search Engine. Not worth spending 2000 Rs. ### ⭐⭐⭐⭐⭐ Great product *by E***E on 27 May 2026* Great product and arrived quickly. Having textbooks available for next day delivery is a lifesaver! ## Frequently Bought Together - Marketing 6.0: The Future Is Immersive - Marketing 5.0: Technology for Humanity - Marketing 4.0: Moving from Traditional to Digital --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.be/products/553385421-marketing-6-0-the-future-is-immersive](https://www.desertcart.be/products/553385421-marketing-6-0-the-future-is-immersive) --- *Product available on Desertcart Belgium* *Store origin: BE* *Last updated: 2026-10-06*