--- product_id: 512145592 title: "Jobs to Be Done" price: "€ 34.51" currency: EUR in_stock: true reviews_count: 13 url: https://www.desertcart.be/products/512145592-jobs-to-be-done store_origin: BE region: Belgium --- # Jobs to Be Done **Price:** € 34.51 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Jobs to Be Done - **How much does it cost?** € 34.51 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.be](https://www.desertcart.be/products/512145592-jobs-to-be-done) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love? Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. However, innovation expert Stephen Wunker offers the effective Jobs method: determining the drivers of customer behavior--those functional and emotional goals that people want to achieve. This simple shift in perspective opens up new insights about your customers and a wealth of hidden opportunities. For example, social media newcomer Snapchat used the Jobs process to capture the millennial demographic. By reducing functionality, the company satisfied its users' unmet need to document real life in the moment, without filters and "like" buttons. Packed with similar examples from every industry, this complete innovation guide explains both foundational concepts and a detailed action plan developed by Wunker and his team. In Jobs to Be Done , the groundbreaking Jobs Roadmap takes you step-by-step through the innovation process and reveals how to: Gather valuable customer insights Turn those insights into new product ideas Test and iterate until you find original profitable solutions And much more! Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success. Review: The Most Practical Framework for Innovation – A Step-by-Step Process To Achieve Customer Focus and Creative Breakthroughs - This book gives a comprehensive process for applying “jobs to be done” in your organization, whatever kind of organization you may be in (B2C, B2B, nonprofit, etc.). The whole book is constructed around a “Roadmap” analogy, and it provides a process in 12 parts. This is PRECISELY what I was looking for – something that I could put to use. And, as a bonus, it’s well-written and often a fun read too. There’s even an example worked in a ton of detail at the back of the book. Love it. Here are the steps it lays out in its “jobs roadmap.” Each of these have tools, do’s and don’ts, examples, etc.: - Establish objectives - Plan your approach - Discover the jobs - Understand the job drivers (what makes people/organizations prioritize jobs differently, links to segmentation approaches) - Map current approaches and pain points - Identify success criteria for new solutions - Investigate obstacles to adopting those solutions - Determine the value that can be created by accomplishing those jobs well - Assess what the “real” competition is for accomplishing those jobs - Generate ideas based on those insights - Reframe your perspective - Experiment and iterate Each of these elements is a chapter. There’s a final chapter on how a Fortune 500 company rolled this out as a standard methodology, and two appendices, one on the very detailed example and one on public sector applications of the concepts. Here’s the contrast to a couple other books on this that came out around the same time: - Competing Against Luck is excellent, but it’s higher level. There’s one figure in the whole book. It’s not a toolkit, and it doesn’t pretend to be. The two books are good complements - There’s what seems to be a self-published e-book called “Jobs to be Done: Theory to Practice”, but it reads like a commercial and doesn’t tell you almost anything that you can really put to use. Their “84 step process” includes such surprising steps as recruit participants, and develop a questionnaire, without saying a single thing about how to do that. It’s literally just those words as the steps – that’s it. Not useful. This book, in contrast, doesn’t require you to buy a workshop or consulting project to actually apply the thinking. I wish more business books were like this one! Review: Valuable amsterpiece - A masterpiece with extremely valuable insights that open the door to avoiding mistakes. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #674,917 in Books ( See Top 100 in Books ) #59 in Business Research & Development #180 in Market Research Business (Books) #3,210 in Business Management (Books) | | Customer Reviews | 4.2 out of 5 stars 178 Reviews | ## Images ![Jobs to Be Done - Image 1](https://m.media-amazon.com/images/I/81wFW-vCKLL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ The Most Practical Framework for Innovation – A Step-by-Step Process To Achieve Customer Focus and Creative Breakthroughs *by M***S on November 15, 2016* This book gives a comprehensive process for applying “jobs to be done” in your organization, whatever kind of organization you may be in (B2C, B2B, nonprofit, etc.). The whole book is constructed around a “Roadmap” analogy, and it provides a process in 12 parts. This is PRECISELY what I was looking for – something that I could put to use. And, as a bonus, it’s well-written and often a fun read too. There’s even an example worked in a ton of detail at the back of the book. Love it. Here are the steps it lays out in its “jobs roadmap.” Each of these have tools, do’s and don’ts, examples, etc.: - Establish objectives - Plan your approach - Discover the jobs - Understand the job drivers (what makes people/organizations prioritize jobs differently, links to segmentation approaches) - Map current approaches and pain points - Identify success criteria for new solutions - Investigate obstacles to adopting those solutions - Determine the value that can be created by accomplishing those jobs well - Assess what the “real” competition is for accomplishing those jobs - Generate ideas based on those insights - Reframe your perspective - Experiment and iterate Each of these elements is a chapter. There’s a final chapter on how a Fortune 500 company rolled this out as a standard methodology, and two appendices, one on the very detailed example and one on public sector applications of the concepts. Here’s the contrast to a couple other books on this that came out around the same time: - Competing Against Luck is excellent, but it’s higher level. There’s one figure in the whole book. It’s not a toolkit, and it doesn’t pretend to be. The two books are good complements - There’s what seems to be a self-published e-book called “Jobs to be Done: Theory to Practice”, but it reads like a commercial and doesn’t tell you almost anything that you can really put to use. Their “84 step process” includes such surprising steps as recruit participants, and develop a questionnaire, without saying a single thing about how to do that. It’s literally just those words as the steps – that’s it. Not useful. This book, in contrast, doesn’t require you to buy a workshop or consulting project to actually apply the thinking. I wish more business books were like this one! ### ⭐⭐⭐⭐⭐ Valuable amsterpiece *by A***R on November 10, 2025* A masterpiece with extremely valuable insights that open the door to avoiding mistakes. ### ⭐⭐⭐⭐ meaning that it was a bit easy to skip over sections *by B***S on February 14, 2017* Products and services fail regularly to meet customer expectations but what is going wrong? Companies are asking customers what they want and blindly seek to deliver it; yet not so many seem to analyse what they may need and work from that data point. This is the central argument expressed by the authors, who believe that people purchase products and services to solve a specific problem or need. If a company can focus on the “jobs to be done” by a product or service for a customer, their innovation, development and sales processes can be much more successful. It all makes for an interesting read. You can be wise and say that it is an obvious argument, but if that’s the case why are so many seemingly overlooking it? By reading this book maybe you can reboot your mindset and start to look at things in a different light. The style of the book was a little challenging and it felt disjointed, meaning that it was a bit easy to skip over sections, but the central theme and guidance is the main thing. Comprehensive advice is given throughout so the reader can easily use this book as a blueprint or roadmap for future change. It would be something that you would probably be consulting on many occasions, so the complaint about a disjointed feel may fade away with many visits. It probably affects the initial, sequential read and slightly risks reader interaction and engagement. It is definitely worthy of consideration in any case, assuming that your company does not already look at what customers need! --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.be/products/512145592-jobs-to-be-done](https://www.desertcart.be/products/512145592-jobs-to-be-done) --- *Product available on Desertcart Belgium* *Store origin: BE* *Last updated: 2026-06-13*