Advertising Creative: Strategy, Copy, and Design

It's a great book by itself. Too bad my professor didn't do much of the justice with the class, and I ended up learning myself about advertising copywriting

Pure gold. Been in advertising for 8 years but still learnt so much!!!Every body in advertising should have a copy on their desk, its just so refreshing as a reference too.Great book, one of my best buys in a long long time

Its great

I had alot of rpoblems when it came tobiying this book but after all the problems we can to a small agreement.

needed for college, not something I would read for entertainment or for any real guidance

Nicely written, not just some boring lecture to read it has personality to the text and makes you want to learn the information.

Does the job!

Everything good