--- product_id: 50421852 title: "Loreal DIA RICHESSE 6.40 50ML V511" brand: "loreal" price: "€ 37.99" currency: EUR in_stock: true category: "Loreal" url: https://www.desertcart.be/products/50421852-loreal-dia-richesse-6-40-50ml-v511 store_origin: BE region: Belgium --- # 6 weeks vibrant semi-permanent color Ammonia-free gentle formula Up to 1.5 tone lightening power Loreal DIA RICHESSE 6.40 50ML V511 **Brand:** loreal **Price:** € 37.99 **Availability:** ✅ In Stock ## Summary > 🎨 Elevate your hair game with rich, radiant color that speaks volumes! ## Quick Answers - **What is this?** Loreal DIA RICHESSE 6.40 50ML V511 by loreal - **How much does it cost?** € 37.99 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.be](https://www.desertcart.be/products/50421852-loreal-dia-richesse-6-40-50ml-v511) ## Best For - loreal enthusiasts ## Why This Product - Trusted loreal brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Gentle on Your Hair:** Ammonia-free formula ensures a smooth, damage-free coloring experience for healthier strands. - • **Long-Lasting Radiance:** Enjoy up to 6 weeks of rich, vibrant color that keeps you looking fresh and confident. - • **Subtle Lightening Power:** Enhance your look with up to one and a half tone lift for a natural, luminous finish. - • **Gray Coverage Confidence:** Covers up to 70% of gray hair, so you can maintain a youthful, polished appearance effortlessly. - • **Professional Quality at Home:** Tailor-made by L'Oréal Professionnel, trusted by colorists worldwide for salon-grade results. ## Overview L'Oréal DIA RICHESSE 6.40 is a 50ml semi-permanent, ammonia-free hair color designed to deliver up to 6 weeks of vibrant light blonde shade with up to 70% gray coverage and subtle lightening power of 1.5 tones. Trusted by professionals and perfect for regular or first-time color users seeking salon-quality results with gentle care. ## Description Product Description Browse our latest professional hair colour products, from permanent to semi-permanent and ammonia-free.Whether you're considering haircolor for the first time, or color your hair regularly, discover L'Oréal Professionnel haircolor. Discover your perfect permanent hair colour, tailor-made for you by your colourist with our professional range at L'Oréal Professionnel. Ingredients Water P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Apply the product to dry or damp hair following the instructions in the instructions. See more ## Features - Browse our latest professional hair colour products, from permanent to semi-permanent and ammonia-free. - Whether you're considering haircolor for the first time, or color your hair regularly, discover L'Oréal Professionnel haircolor - Discover your perfect permanent hair colour, tailor-made for you by your colourist with our professional range at L'Oréal Professionnel. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B007804DJE | | ASIN | B007804DJE | | Batteries | 1 A batteries required. | | Benefits | Coverage: up to 70% of gray hair. Duration: 6 weeks. Lighting power: up to one and a half tone | | Best Sellers Rank | 133,616 in Beauty ( See Top 100 in Beauty ) 1,330 in Semi-Permanent Hair Colour | | Brand Name | Loreal | | Colour | light blonde | | Country Of Origin | España | | Country of origin | España | | Customer Reviews | 4.7 4.7 out of 5 stars (40) | | Customer reviews | 4.7 4.7 out of 5 stars (40) | | Full Cure Time | 3E+1 Minutes | | Global Trade Identification Number | 03474630443662 | | Guaranteed software updates until | unknown | | Hair Color Permanence | Semi-Permanent | | Hair Type | coloured | | Is discontinued by manufacturer | No | | Item Form | Lotion | | Item Type Name | Richesse Semi Permanent Day #6,40 50 Ml | | Item Weight | 0.05 Kilograms | | Item model number | 0000004127 | | Language | German | | Manufacturer | L'Oreal | | Manufacturer | L'Oreal | | Manufacturer Part Number | 0000004127 | | Material Features | Semi Permanent | | Material Type Free | Ammonia Free | | Model Number | 0000004127 | | Number of Items | 1 | | Product Dimensions | 8 x 3 x 3 cm; 50 g | | Unit Count | 50.0 millilitre | ## Product Details - **Brand:** Loreal - **Colour:** light blonde - **Full cure time:** 3E+1 Minutes - **Hair type:** coloured - **Item form:** Lotion - **Material Type Free:** Ammonia Free - **Material feature:** Semi Permanent - **Number of items:** 1 - **Product benefits:** Coverage: up to 70% of gray hair. Duration: 6 weeks. Lighting power: up to one and a half tone - **Unit count:** 50.0 millilitre ## Images ![Loreal DIA RICHESSE 6.40 50ML V511 - Image 1](https://m.media-amazon.com/images/I/51GBvlNq4oL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Is this colour a copper? 6.40?** A: Yes, but subtle, more like a rich brunette. I have dark brown hair and it gives a nice subtle coppery shine. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.be/products/50421852-loreal-dia-richesse-6-40-50ml-v511](https://www.desertcart.be/products/50421852-loreal-dia-richesse-6-40-50ml-v511) --- *Product available on Desertcart Belgium* *Store origin: BE* *Last updated: 2026-09-10*