--- product_id: 50328981 title: "Brand Gap, The: Revised Edition (Aiga Design Press)" price: "€ 61.68" currency: EUR in_stock: true reviews_count: 13 url: https://www.desertcart.be/products/50328981-brand-gap-the-revised-edition-aiga-design-press store_origin: BE region: Belgium --- # 220-word brand glossary 5 essential brand-building disciplines 2-hour engaging read Brand Gap, The: Revised Edition (Aiga Design Press) **Price:** € 61.68 **Availability:** ✅ In Stock ## Summary > 🚀 Unlock the secret formula to brands that customers can't live without! ## Quick Answers - **What is this?** Brand Gap, The: Revised Edition (Aiga Design Press) - **How much does it cost?** € 61.68 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.be](https://www.desertcart.be/products/50328981-brand-gap-the-revised-edition-aiga-design-press) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Actionable Framework:** Master five disciplines that transform brand strategy into customer experience. - • **Proven Market Impact:** Ranked top 30 in Advertising and E-Commerce Marketing books with 4.4-star acclaim. - • **Quick, Impactful Read:** Absorb powerful branding insights in just two hours—perfect for busy professionals. - • **Unified Branding Theory:** Bridges strategy and creativity for charismatic brands that resonate deeply. - • **Essential Brand Vocabulary:** 220-word glossary to speak the language of branding fluently and confidently. ## Overview The Brand Gap, Revised Edition, is a concise, authoritative guide that unites strategic and creative branding into a single, actionable framework. With a 220-word glossary and five essential disciplines, it empowers professionals to build charismatic brands that drive market success. Highly rated and widely acclaimed, this book is a must-have for anyone serious about mastering modern brand-building. ## Description THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary From the back cover: Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding―a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.” Review: A must read for brand builders - An absolute must for brand builders and business owners who want to understand branding. This is crafted as a very easy read for a reason and I urge you to read it more than once as it’s full of branding gold. Review: Three questions open up a new world of opportunity - My introduction to Marty Neumeier was through 3 questions - Who are you? What do you do? Why does it matter. The incisiveness of the thought compels the serious marketer to question the seriousness of their marketing aspirations and intentions, as they finalise their marketing programs. The brand gap presents a framework that enable's the serious marketer to up the ante during their deliberations as they move towards finalising their brand programs for their financial year. Marty's thoughts are a fresh perspective in a world looking for greater levels of market acceptance, and improved customer acceptance in an over traded market place. The Brand Gap: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview (Aiga Design Press) ## Features - New - Mint Condition - Dispatch same day for order received before 12 noon - Guaranteed packaging - No quibbles returns ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 39,505 in Books ( See Top 100 in Books ) 8 in Amazon Online Shopping 26 in E-Commerce Web Marketing 27 in Advertising (Books) | | Customer Reviews | 4.4 out of 5 stars 1,581 Reviews | ## Images ![Brand Gap, The: Revised Edition (Aiga Design Press) - Image 1](https://m.media-amazon.com/images/I/61wNuShMlXL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ A must read for brand builders *by M***R on 20 August 2025* An absolute must for brand builders and business owners who want to understand branding. This is crafted as a very easy read for a reason and I urge you to read it more than once as it’s full of branding gold. ### ⭐⭐⭐⭐⭐ Three questions open up a new world of opportunity *by E***N on 7 August 2012* My introduction to Marty Neumeier was through 3 questions - Who are you? What do you do? Why does it matter. The incisiveness of the thought compels the serious marketer to question the seriousness of their marketing aspirations and intentions, as they finalise their marketing programs. The brand gap presents a framework that enable's the serious marketer to up the ante during their deliberations as they move towards finalising their brand programs for their financial year. Marty's thoughts are a fresh perspective in a world looking for greater levels of market acceptance, and improved customer acceptance in an over traded market place. The Brand Gap: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview (Aiga Design Press) ### ⭐⭐⭐⭐ Good introduction to Branding *by C***B on 6 October 2023* This short book is a good introduction to Branding. I love this guy's books, but I must admit that I found Zag and The Brand Flip more compelling. This is good background reading though, but I'd read Zag first and then The Brand Flip. Only come back to Brand Gap if you need more background ## Frequently Bought Together - The Brand Gap: How to Bridge the Distance Between Business Strategy and Design - Zag: The Number One Strategy of High-Performance Brands - Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.be/products/50328981-brand-gap-the-revised-edition-aiga-design-press](https://www.desertcart.be/products/50328981-brand-gap-the-revised-edition-aiga-design-press) --- *Product available on Desertcart Belgium* *Store origin: BE* *Last updated: 2026-08-26*