🖤 Turn heads with jet black brilliance that cares as much as it colors.
SEMI PERMANENT POWER - Enjoy rich color that lasts without the commitment of permanent dyes.
ALOE VERA ENRICHED CARE - Infused with soothing aloe vera to keep your hair nourished and vibrant.
VIBRANT JET BLACK SHINE - Experience a salon-grade, deep black hue that turns heads.
PRO LEVEL QUALITY AT HOME - Trusted by professionals, now accessible for your personal style upgrade.
GENTLE FORMULA NO HARSH CHEMICALS - Alcohol, peroxide, and ammonia-free for healthier hair vibes.
Adore Shining Semi Permanent Hair Colour in 121 Jet Black delivers a vibrant, long-lasting black shade with a gentle, alcohol-, peroxide-, and ammonia-free formula enriched with aloe vera. Designed for professional salon use, this 4 fl oz liquid offers semi-permanent coverage that nourishes hair while providing up to 12 months shelf life after opening.
Specifications
Manufacturer
Adore
Package dimensions
13.2 x 4.1 x 4.1 centimetres
Package Weight
0.14 Kilograms
Item dimensions L x W x H
13 x 4 x 13 centimetres
Item weight
4 Ounces
Brand
Adore
Colour
121 Jet Black
Format
Liquid
Volume
4 Fluid Ounces
Speciality
Semi-permanent
Target audience
Unisex
Item model number
AD-121
Product Dimensions
13 x 4 x 13 cm; 113.4 g
ASIN
B004M5RR9Q
Have a Question? See What Others Asked
How long does the dye last if you wash your hair twice a week?
I have medium-ish brown hair. Will this product be noticeable or should I strip my hair colour first?
Is this a hair stain? A few people have recommended trying a hair stain rather than usual hair colour, it's just finding out which are stains
Are there any ways to speed up washing it out ? Can only have it in for 2 weeks due to school rules
Reviews
4.1
All from verified purchases
J**H
vibrant
Absolutely brilliant. Very vibrant and lasts a few weeks. A great little top up in between permanent dying
A**5
Lush, long lasting colour that pops
I’ve washed my hair only twice since getting it done but the colour hasn’t faded at all. Haven’t used is yet on grey hair but that’s my next experiment.Had so many compliments on my hair after getting it lightened professionally and the colour added.Love it and well worth the money
J**E
It dyes everything
This dye left my hair in great condition. Lovely colour ( wild berry) only one problem is that the colour runs so bad and stains absolutely everything it comes into contact with. I though all the above, I do love the colour and the condition it left my hair... so Iprobably will buy it again! 🤦♀️
N**A
Original product
Original product. Lovely color. Last long. I mix it in my conditioner for keeping my color fresh,
V**C
Avoid - 100% useless
Absolutely useless. I'm growing out my natural grey hair so have a light blonde on the ends. I applied exactly as described, left this on for the allotted time, and nothing. I redid it, leaving it on for 30 minutes, and nothing. Nothing. At. All. Absolute waste of money - don't bother!
�**�
Good product, smaller then expected
Good product, definitely a good dye to help with temporary hair dyeing. Unfortunately it was much smaller then I expected, and for the price tag I was a little disappointed. Lovely results but won't be buying again due to the price.
A**S
Only True Semi Permanent I Use
I've been bleaching and using Adore dyes for about two years now, but I used to get them from another shop. I got them here because it was more convenient, though the price is slightly higher.I've never used this on unbleached hair, so I have no idea how well it sticks or how much colour it leaves. On bleached hair, it's amazing. The colour is always super vibrant. You may not always get the colour shown on the bottle, but that's more because of the base colour of the hair your dyeing over. I get very annoyed reading reviews from people who complain the colour wasn't the same on their hair. If your hair has yellow or orange tones in it, this will make the colour more peachy than the blue toned pink! I had this happen on my hair since it wasn't bleached perfectly evenly. Some strands are peachy. Same goes for if you dye over blue.The number one reason I prefer Adore dyes over others is that I can dilute it with conditioner and still get a lot of colour out of it. One bottle lasts me over ten applications. Currently my hair is a pastel purple and pink mix because I worked out it would be cheaper to buy two bottles, one pink and one blue, to make my own purple, rather than buying one bottle of purple. So you can mix these together to get an even greater range of shades. I'm never the same colour each month! The longer you leave it in, the brighter and more longer lasting the colour will be. This is true for unbleached hair as well. You don't have to worry about damage, this is like a conditioner that stains your hair. You do have to keep it moist though, so put a shower cap or plastic bag on top. I normally leave mine in for about an hour, but because of the pastels, I've only been leaving it in for about five minutes while showering and it still deposits colour, though it rinses out quicker.The second reason I love Adore dyes is that there is pretty much zero rub off. I can dye my hair, rinse, let it dry and not leave random colours all over my pillow. I don't worry about it running in the rain. I used to use Directions Plum and the rain made that run, it was very embarrassing.All in all, I really recommend this, it lasts for ages, smells great, excellent colour payoff and a wide range of colours.
M**
So Vibrant!
This is my favourite hair dye! It always stays on so long and the colours are so vibrant! I pit this pink over my faded blue hair and it came out as such a bright purple with super pink roots. Highly recommend
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Vikram D.
The MOLLE sheath is of exceptional quality. Very happy with my purchase.
2 weeks ago
Ravi S.
I loved the variety of products available. Will definitely shop again.
Refer to the brand's website for specific directions, which typically include doing a strand test, shampooing and drying hair, applying the hair color, leaving it on for a certain period, rinsing, and conditioning.
Safety Warning
For external use only. This product must not be used on eyebrows or eyelashes, as it may cause blindness.If products gets into eyes, rinse immediately with water and call physician if irritation occurs. Do not use this product if scalp is irritated or injured. Test 48 hours prior to use of this product for allergies by applying a small amount to inside of elbow. Leave for 48 hours ,If redness, burning or itching occurs, do not use this product on your client. Use only asdirected and keep out of reach of children.
Box Contains
Adore shining semi permanent hair colour 121 Jet Black
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A great little top up in between permanent dying"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"A***5"},"datePublished":"7 May 2025","name":"Lush, long lasting colour that pops","reviewBody":"I’ve washed my hair only twice since getting it done but the colour hasn’t faded at all. Haven’t used is yet on grey hair but that’s my next experiment.Had so many compliments on my hair after getting it lightened professionally and the colour added.Love it and well worth the money"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"J***E"},"datePublished":"31 January 2025","name":"It dyes everything","reviewBody":"This dye left my hair in great condition. Lovely colour ( wild berry) only one problem is that the colour runs so bad and stains absolutely everything it comes into contact with. I though all the above, I do love the colour and the condition it left my hair... so Iprobably will buy it again! 🤦♀️"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"N***A"},"datePublished":"13 May 2025","name":"Original product","reviewBody":"Original product. Lovely color. Last long. I mix it in my conditioner for keeping my color fresh,"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"1.0"},"author":{"@type":"Person","name":"V***C"},"datePublished":"22 April 2025","name":"Avoid - 100% useless","reviewBody":"Absolutely useless. I'm growing out my natural grey hair so have a light blonde on the ends. I applied exactly as described, left this on for the allotted time, and nothing. I redid it, leaving it on for 30 minutes, and nothing. Nothing. At. All. Absolute waste of money - don't bother!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"\ud83c***\udf3a"},"datePublished":"12 May 2025","name":"Good product, smaller then expected","reviewBody":"Good product, definitely a good dye to help with temporary hair dyeing. Unfortunately it was much smaller then I expected, and for the price tag I was a little disappointed. Lovely results but won't be buying again due to the price."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"A***S"},"datePublished":"8 September 2016","name":"Only True Semi Permanent I Use","reviewBody":"I've been bleaching and using Adore dyes for about two years now, but I used to get them from another shop. I got them here because it was more convenient, though the price is slightly higher.I've never used this on unbleached hair, so I have no idea how well it sticks or how much colour it leaves. On bleached hair, it's amazing. The colour is always super vibrant. You may not always get the colour shown on the bottle, but that's more because of the base colour of the hair your dyeing over. I get very annoyed reading reviews from people who complain the colour wasn't the same on their hair. If your hair has yellow or orange tones in it, this will make the colour more peachy than the blue toned pink! I had this happen on my hair since it wasn't bleached perfectly evenly. Some strands are peachy. Same goes for if you dye over blue.The number one reason I prefer Adore dyes over others is that I can dilute it with conditioner and still get a lot of colour out of it. One bottle lasts me over ten applications. Currently my hair is a pastel purple and pink mix because I worked out it would be cheaper to buy two bottles, one pink and one blue, to make my own purple, rather than buying one bottle of purple. So you can mix these together to get an even greater range of shades. I'm never the same colour each month! The longer you leave it in, the brighter and more longer lasting the colour will be. This is true for unbleached hair as well. You don't have to worry about damage, this is like a conditioner that stains your hair. You do have to keep it moist though, so put a shower cap or plastic bag on top. I normally leave mine in for about an hour, but because of the pastels, I've only been leaving it in for about five minutes while showering and it still deposits colour, though it rinses out quicker.The second reason I love Adore dyes is that there is pretty much zero rub off. I can dye my hair, rinse, let it dry and not leave random colours all over my pillow. I don't worry about it running in the rain. I used to use Directions Plum and the rain made that run, it was very embarrassing.All in all, I really recommend this, it lasts for ages, smells great, excellent colour payoff and a wide range of colours."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M*** "},"datePublished":"11 May 2025","name":"So Vibrant!","reviewBody":"This is my favourite hair dye! It always stays on so long and the colours are so vibrant! I pit this pink over my faded blue hair and it came out as such a bright purple with super pink roots. Highly recommend"}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.125,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"How long does the dye last if you wash your hair twice a week?","acceptedAnswer":{"@type":"Answer","text":"I wash my hair every second day and i get about 3 weeks before the dye starts to fade, my hair is also in very poor condition from bleaching, so the better condition your hair is in the longer it will last. Also it doesnt say on the bottle but if your hair hasnt been bleached the dye wont stick at all."}},{"@type":"Question","name":"I have medium-ish brown hair. Will this product be noticeable or should I strip my hair colour first?","acceptedAnswer":{"@type":"Answer","text":"It would be noticeable it’s a very strong red I used it on black hair"}},{"@type":"Question","name":"Is this a hair stain? A few people have recommended trying a hair stain rather than usual hair colour, it's just finding out which are stains","acceptedAnswer":{"@type":"Answer","text":"Nah, this isn't a hair stain. It washes out fairly easily. It's just that the colour is so intense it can stain the skin during dying your hair. :)"}},{"@type":"Question","name":"Are there any ways to speed up washing it out ? Can only have it in for 2 weeks due to school rules","acceptedAnswer":{"@type":"Answer","text":"use water as hot as you can bear it, sulphate shampoos to wash your hair. Crushed up vitamin C tablets mixed with Sulphate shampoo into a yoghurt consistency and left under a plastic bag for 30 minutes (minimum) lifts semi perm colour but also dries out your hair a bit so follow this with a good conditioner."}}]}]}
