Are they unique? Yes, they are. They're the last of their kind in the world. When people hear that they suddenly want a pair. So are Hindsight Vintage glasses genuine vintage then? Yes, because they are. Manufacturers made these in the 70s, 80s, 90s, most in the 80s. They never touched the retail floor. The manufacturer sent the glasses straight to the warehouses. I mean our brand has a story to tell... So has somebody been holding all these glasses for up to 40 years then? Yes, every year manufacturers make more sunglasses than retailers sell. So, all the glasses that aren't sold get stockpiled in manufacturer's warehouses. After some time, people approach those manufacturers to liquidate their stock. These sunglasses then go to central places where they are held. So they go straight from the manufacturer to these warehouses, and they are never even opened. A similar thing happens with unworn vintage clothing. This happened up to 40 years ago. Is this better for the world? Buying vintage is ethical and sustainable: as we are using items which have already been made we not using new resources. Hindsight Vintage gives 5% of net profits to Sightsavers: an international charity that works to combat blindness in developing countries. What happens when they sell out? Will you get anymore in? Manufacturers are no longer making these sunglasses. So we have limited numbers. When they're gone, they're gone.
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