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🎯 Nail your root game instantly — because first impressions count!
COLOR WOW Root Cover Up in Black is a 2.1g powder designed to instantly conceal grey and dark roots with a waterproof, paraben-free formula. Ideal for colored hair, it extends highlights and perfects hairlines with natural-looking coverage that’s easy to apply and trusted by over 1,500 users.








| ASIN | B00NVIBXRW |
| Benefits | Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps. |
| Best Sellers Rank | 19,118 in Beauty ( See Top 100 in Beauty ) 40 in Hair Mascaras |
| Brand | COLOR WOW |
| Brand Name | COLOR WOW |
| Colour | Black |
| Container Type | Box |
| Country Of Origin | China |
| Customer Reviews | 4.2 out of 5 stars 1,566 Reviews |
| Global Trade Identification Number | 05060150185458 |
| Hair Color Permanence | Permanent |
| Hair Type | coloured |
| Hair type | coloured |
| Item Form | Powder |
| Item Weight | 2.1 Grams |
| Item form | Powder |
| Manufacturer | Federici Brands |
| Manufacturer Part Number | CW545 |
| Material Features | Natural |
| Material Type Free | Paraben Free |
| Model Number | CW545 |
| Number of Items | 1 |
| Package information | Box |
| Product benefits | Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps. |
| Unit Count | 1 count |
P**3
amazing product, covered my grey/white hair perfectly
amazing product, covered my grey/white hair perfectly, great for a quick fix and its waterproof !! easy to apply, only the bit at the back of parting might need some help but great at fixing the main parting and the bits around the hairline, also used it on my eyebrows !!
S**E
What I needed
It doesn’t fully cover the grey (I have a lot during lockdown) but helps to mask. Does make your hair feel different on the areas applied, but does the job I need it to.
S**5
Great product
Covers greys easily also makes haor line look Fuller Easy to use Price is a little expensive
P**E
Quick fix
It works. Will buy again as a quick alternative
T**.
Customer
Grat product. Arrived on time. Will definitely be ordering again.
K**L
Does not cover greys on black
I have black hair and quite light greys just at the temples , this did NOT give any coverage :/ Waste of money
S**L
TOO EXPENSIVE
It more or less does the trick about covering grey but OMG is it expensive. The other one on Amazon is just the same and even LOOKS the same--at a FRACTION of the cost.
J**E
Augh Factor- Item arrived damaged
The WoW factor was shattered for me, due to the damaged mirror. The box was in tact but when I opened the case the mirror was shattered as in the photo. Other than that the quality looks beautiful. I have not tried as the mirror is shattered. In the process of returning. Make sure you ask them to check the mirror is not shattered prior to delivery. Item was replaced in 24 hours, and powder quality is high end salon standards. Gorgeous. I love it.
A**R
color wow root cover up
The product did not meet my expectation, was not up to mark. Since it is in powder form it spills on clothes while applying, have to be careful while applying . The forehead greys are not covered. When you are using the brush the powder comes on the mirror. I have hardly used the product and the brush is lost its shape. When applied in the partition you get sticky feeling when you run your fingers through.
L**E
Super pour donner un aspect plus dense au niveau du cuir chevelu
Ne camoufle pas les cheveux blanc, mais par contre il permet de colorer le cuir chevelu, pour rendre les racines moins visibles, cela fait illusion et permet d'être présentable entre 2 colorations, si comme moi vous avez les cheveux peu denses autour du visage. Le pinceau permet d'appliquer de façon précise et naturelle, sans avoir l'effet "casque". J'ai pris noir pour des cheveux très bruns.
A**A
Muy buen producto
Muy buen producto, no mancha, no se cae fácilmente hasta que te bañes. Cubre las canas que tengo hasta el momento y uno que otro hueco dando la apariencia de tener mas cabello, no te deja residuos ni el cabello graso o feo. Creo que es muy funcional para retocar según sea el caso y el peinado que te hagas, creo que me durará mucho, si lo volvería a comprar.
É**N
Au top ! Efficace
Agréablement surprise ! Je l'utilise sur de la pelade au niveau du crâne et cela couvre super bien vraiment
D**I
Tampered product
Tampered product
Trustpilot
2 weeks ago
5 days ago