---
product_id: 48520644
title: "Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth"
price: "FREE"
currency: EUR
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reviews_count: 13
url: https://www.desertcart.be/products/48520644-blue-ocean-shift-beyond-competing-proven-steps-to-inspire-confidence
store_origin: BE
region: Belgium
---

# Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

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- **What is this?** Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
- **How much does it cost?** FREE with free shipping
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- **Where can I buy it?** [www.desertcart.be](https://www.desertcart.be/products/48520644-blue-ocean-shift-beyond-competing-proven-steps-to-inspire-confidence)

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## Description

The New York Times bestseller. #1 Wall Street Journal bestseller. Blue Ocean Shift is the essential follow up to Blue Ocean Strategy , the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why non disruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

Review: A detailed how to guide for developing blue ocean strategies - I've been very impressed with the authors' blue ocean thinking, ever since I read the early articles in the Harvard Business Review. I gave the Blue Ocean Strategy book a five star review. When the revised Blue Ocean Strategy book was published several years ago, I appreciated the extended text and give it five stars again but I was a little disappointed as well. I felt the authors would have learnt a great deal about how to find and implement blue ocean strategies and this was missing from that revised book. Finally, the information I wanted is here, in The Blue Ocean Shift. This is a step by step guide on how to look at your existing market position and see the lack of differentiation offered by you and your competitors. The idea is to shock the organisation into recognising the difficulties of red ocean competition. It then takes you through the process of investigating the customer (and non-customer) frustrations that limit or stop buying decisions. Then looking in detail at the different opportunities available before selecting the particular proposition to develop. While the book is written mainly for large companies the basic process of how to look at the market and find new opportunities can be adapted to smaller businesses and entrepreneurial start-ups. It is a very easy decision to give this five stars and it replaces Blue Ocean Strategy in my selection of the 12 best business books for business owners and entrepreneurs. The book can be read as a stand-alone guide as it covers the tools in the first book. However, if you want to move in this direction, I think the extra examples provided by the first book will increase your understanding. Paul Simister, a business coach who helps business owners who feel stuck, get unstuck.
Review: Builds on the original 'Blue Ocean' with guides and real-world use cases - There are so many 'White Space/Blue Ocean' - type business management books out there but there is a reason why the original Blue Ocean Strategy is so important. This is a build on it with more modern and relevant use cases. Okay, so not touching upon a world of Gen AI and Metaverse, but it doesn't take a leap of faith to propose how one might use the Blue Ocean Shift frameworks with these new technologies. And that is part of the point why this is a different business management book, because it offers a clear thinking framework to open up new ideas and frame issues in different ways. It can be utilised in both micro and Marco senses and unlike many other books of this ilk, it is easy to pick up and use in the moment.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 613,122 in Books ( See Top 100 in Books ) 911 in Sales & Marketing |
| Customer Reviews | 4.6 out of 5 stars 898 Reviews |

## Images

![Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth - Image 1](https://m.media-amazon.com/images/I/81j-utPD-WL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ A detailed how to guide for developing blue ocean strategies
*by P***R on 1 November 2017*

I've been very impressed with the authors' blue ocean thinking, ever since I read the early articles in the Harvard Business Review. I gave the Blue Ocean Strategy book a five star review. When the revised Blue Ocean Strategy book was published several years ago, I appreciated the extended text and give it five stars again but I was a little disappointed as well. I felt the authors would have learnt a great deal about how to find and implement blue ocean strategies and this was missing from that revised book. Finally, the information I wanted is here, in The Blue Ocean Shift. This is a step by step guide on how to look at your existing market position and see the lack of differentiation offered by you and your competitors. The idea is to shock the organisation into recognising the difficulties of red ocean competition. It then takes you through the process of investigating the customer (and non-customer) frustrations that limit or stop buying decisions. Then looking in detail at the different opportunities available before selecting the particular proposition to develop. While the book is written mainly for large companies the basic process of how to look at the market and find new opportunities can be adapted to smaller businesses and entrepreneurial start-ups. It is a very easy decision to give this five stars and it replaces Blue Ocean Strategy in my selection of the 12 best business books for business owners and entrepreneurs. The book can be read as a stand-alone guide as it covers the tools in the first book. However, if you want to move in this direction, I think the extra examples provided by the first book will increase your understanding. Paul Simister, a business coach who helps business owners who feel stuck, get unstuck.

### ⭐⭐⭐⭐⭐ Builds on the original 'Blue Ocean' with guides and real-world use cases
*by M***B on 14 June 2023*

There are so many 'White Space/Blue Ocean' - type business management books out there but there is a reason why the original Blue Ocean Strategy is so important. This is a build on it with more modern and relevant use cases. Okay, so not touching upon a world of Gen AI and Metaverse, but it doesn't take a leap of faith to propose how one might use the Blue Ocean Shift frameworks with these new technologies. And that is part of the point why this is a different business management book, because it offers a clear thinking framework to open up new ideas and frame issues in different ways. It can be utilised in both micro and Marco senses and unlike many other books of this ilk, it is easy to pick up and use in the moment.

### ⭐⭐⭐⭐⭐ Mind blowing
*by H***D on 23 November 2017*

An excellent book that will surely open your eyes to the simple but yet not often traveled road of finding opportunities. Highly recommended.

## Frequently Bought Together

- MACMILLAN Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by Kim - Hardcover

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*Product available on Desertcart Belgium*
*Store origin: BE*
*Last updated: 2026-09-15*