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โจ Donโt just cover rootsโown your flawless look all day long!
COLOR WOW Root Cover Up in Light Brown is an award-winning, water- and sweat-resistant powder that instantly conceals grey roots and blends regrowth with reflective mineral pigments for a natural, multi-dimensional finish. Designed for coloured hair, it stays put until shampooed out and doubles as a brow filler, helping you maintain a fuller, flawless appearance between salon visits.








| ASIN | B00MQ4SUUU |
| Benefits | This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. |
| Best Sellers Rank | 3,533 in Beauty ( See Top 100 in Beauty ) 9 in Hair Mascaras |
| Brand | COLOR WOW |
| Brand Name | COLOR WOW |
| Colour | Light Brown |
| Container Type | Box |
| Country Of Origin | China |
| Customer Reviews | 4.4 out of 5 stars 3,426 Reviews |
| Global Trade Identification Number | 05060150185427 |
| Hair Color Permanence | Temporary |
| Hair Type | coloured |
| Hair type | coloured |
| Item Form | Powder |
| Item Weight | 0.01 Pounds |
| Item form | Powder |
| Manufacturer | COLOR WOW |
| Manufacturer Part Number | CW542 |
| Material Features | Natural |
| Material Type Free | Paraben Free |
| Model Number | CW542 |
| Number of Items | 1 |
| Package information | Box |
| Product benefits | This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. Product benefits This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. See more |
| UPC | 059165558567 |
| Unit Count | 2.1 gram |
J**.
Would recommend this product and will buy again
Brilliant product, covers the greys and stays in my hair until I was it again. Has made my trips to the hairdressers few and far between.
M**N
Worth it
May be pricey but works really well Easy to apply Does not leave hair sticky Lasts in between washes You use very little so I forsee it lasting a while
A**Y
Good product
Good coverage.. really liked the product. Easy to apply Minus a star because of the price of the product in relation to the quantity of it
V**.
Good product
I've been using this product for a number of years and it's great for touching up when my roots need recolouring.
N**F
It works. Precise. Takes time.
It works. I use the spray and this It takes time to dab on. So spray my parting. Then use this around the edge. You can be more precise and you donโt look like you have a โfadeโ. Lasts in water. Can be very precise. Will buy again Not patient enough to use it on my parting Started using it as had my spray confiscated as part of a 10kg cabin baggage flight. So needed a solid block when flying with 10kg cabin baggage. It does work.
L**S
Great
Great does as it says
C**E
Overpriced
Overpriced for what it is. It is messy and colours the scalp rather than the hair, so it's fine if you want to cover bald patches but doesn't really work to cover grey hairs.
M**N
Pretty goodโฆbest so far
Light brown perfect for dark blonde. Best one Iโve bought so far. Easy to apply. Better than sprays. Just need to be patient and build it rather than blob it on.
T**S
High Quality
I appreciate that I can avoid spraying harmful chemicals on my head to cover up my roots in between colorings. From my perspective, it works well for light brown and dark blonde hair colors. It is easy to apply, stays on until washed (watercolor), and doesnโt have a sticky or waxy feel to it. Since one only needs a little to cover the roots, I suspect it will last quite a while. Iโll update this post once I know. I will purchase this product again.
A**R
Bra produkt
Perfekt
E**.
Works well!
I am happy about the result. The color blends very well with mine and covers well my white hair.
M**N
Thinning hair / balding solution for men
I found a video from Color Wow that showed a woman who incidentally had some exposed scalp, and showed how this covered it up. I ordered some and tried it for my thinning/balding front of my scalp, and by following the suggested technique, which is to part the hair and tap the make-up directly onto the scalp, the end result is quite sensational. From far and even rather up close, it looks like natural hair follicles, rather than "painting" the scalp a certain colour, and as long as I don't get any within 5mm of my hairline, I don't have any fear that anyone will be able to tell. it doesn't transfer to my pillowcase or anywhere really, if I apply it correctly. I even play 2 hours of high intensity sweaty sports with it on, and it doesn't drip down my face or anything like that. The only caveat is that if you scratch your head, which you'll inevitably do, you'll get it under your nails. But for me that's a perfectly fine compromise given that I'm more insecure about my balding than getting anything under my nails. One last thing to mention is that it washes out very easy with shampoo, which is great, but the dirty shampoo will mildly stain shower curtains, and the make-up will not come out perfectly from white towels if you're not careful (again, the stain is relatively mild), but again for me it is a fine price to pay. Maybe I'll just decide some of my towels are specifically for this kind of thing. (It wouldn't surprise me if women are reading this laughing at the obvious conclusions I'm arriving at, but hey, this is the only make-up I've ever used!)
D**.
In pieces !!! all damaged upon arrival
I am so disappointed - the box arrived damaged and the powder was all loose and broken. I was travelling so missed the return window. I am not happy as it was an expensive item.
Trustpilot
3 days ago
4 days ago