HYDRATION HERO - Leaves hair soft, manageable, and thriving.
READY FOR STYLING - Prepares your hair to absorb all the good stuff!
COLOR CARE CHAMPION - Safe for all color-treated hair types.
ECO CONSCIOUS CHOICE - Sustainably sourced ingredients for guilt-free beauty.
GENTLE YET EFFECTIVE - Gently removes buildup without stripping moisture.
As I Am Curl Clarity Shampoo is a 237ml sulphate-free shampoo designed to gently cleanse hair and scalp by removing product buildup and environmental impurities. It retains essential moisture, making it ideal for all hair types, including color-treated hair. This shampoo ensures your curls are left soft, manageable, and ready for styling, all while being eco-conscious.
Specifications
Product Name
Curl Clarity Shampoo
Weight
227 g
Volume
237 litres
Units
237.0 millilitre
Country of origin
uk
Country of origin of primary ingredient(s)
uk
Brand
As I Am
Format
Liquid
Age Range Description
All
Have a Question? See What Others Asked
Is this protein free?
What are the exact ingredients, please?
Question for seller, Several reviews say this version feels watered down compared to other times they hve purchased this product, why?
Do you know if this is cg friendly?
Reviews
4.4
All from verified purchases
M**A
The best
The best choice of all . I used only this brand for my daughter 4c curly hair. I love their products. Her hair is always soft and so shiny. It smells divine and even though it’s a little expensive it is a great product for hair care routine.
L**W
Great monthly cleanse for my hair
I use this product on a monthly basis swapping out my usual shampoo to get a good cleanse and this product is, as most as I am products are, fantastic.The quality itself of the shampoo cannot be understated. It is a nice viscous consistency and feels great on your scalp. After rinsing it out your hair feels moist enough not to warrant concern, while being completely clean. I find that all this for such a fair price is truly rare with certain curly hair products, but as most of this companies products go, the Clarity Shampoo is a must have in your routine.
N**E
Good
Has a good smell, high quality, and doesn’t leave hair dry or flakey. I have 3c- 4a hair. Doesn’t define curls too much but it keeps your hair healthy. If you want defined curls, go for a spray or leave in conditioner
M**A
It’s great for removing build up
It’s quite stripping so I’d recommend using this once a month but it moisturised my hair well and I like it very much and it has a nice smell and left my hair smooth
E**N
Really good for thick hair.
Really good
E**C
Curl enhancing!
Love this shampoo, only a little is needed. It lathers and spreads well and really cleans well, removing product build up to help curls bounce up!
B**A
No Seal, already opened
The media could not be loaded. Very very bad, it had already been opened and there was no seal so I don’t know if the product was even real and it didn’t foam at all.
A**R
Good product
Good product
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Anjali K.
The product quality is outstanding. Exactly what I needed for my work.
1 month ago
Vikram D.
The MOLLE sheath is of exceptional quality. Very happy with my purchase.
To use this product, first remove the old, dulling residue by applying the shampoo to wet hair and massaging it into the scalp. Rinse thoroughly. Repeat if necessary. After use, your hair will be ready to receive all the good things you give it for style and maintenance.
Safety Warning
Avoid getting into eyes, In event of contact, flush with water. Keep out of reach of children.
","image":["https://m.media-amazon.com/images/I/41LuUFJur-L.jpg","https://m.media-amazon.com/images/I/610Jb-Q2KyL.jpg","https://m.media-amazon.com/images/I/41sNP7wP3lL.jpg","https://m.media-amazon.com/images/I/51vmPGTCjSL.jpg"],"offers":{"@type":"Offer","priceCurrency":"EUR","price":"39.23","itemCondition":"https://schema.org/NewCondition","availability":"https://schema.org/InStock","shippingDetails":{"deliveryTime":{"@type":"ShippingDeliveryTime","minValue":3,"maxValue":3,"unitCode":"d"}}},"category":" shampoosandconditioners","review":[{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***A"},"datePublished":"22 April 2025","name":"The best","reviewBody":"The best choice of all . I used only this brand for my daughter 4c curly hair. I love their products. Her hair is always soft and so shiny. It smells divine and even though it’s a little expensive it is a great product for hair care routine."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"L***W"},"datePublished":"6 April 2025","name":"Great monthly cleanse for my hair","reviewBody":"I use this product on a monthly basis swapping out my usual shampoo to get a good cleanse and this product is, as most as I am products are, fantastic.The quality itself of the shampoo cannot be understated. It is a nice viscous consistency and feels great on your scalp. After rinsing it out your hair feels moist enough not to warrant concern, while being completely clean. I find that all this for such a fair price is truly rare with certain curly hair products, but as most of this companies products go, the Clarity Shampoo is a must have in your routine."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"N***E"},"datePublished":"1 April 2024","name":"Good","reviewBody":"Has a good smell, high quality, and doesn’t leave hair dry or flakey. I have 3c- 4a hair. Doesn’t define curls too much but it keeps your hair healthy. If you want defined curls, go for a spray or leave in conditioner"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***A"},"datePublished":"9 January 2025","name":"It’s great for removing build up","reviewBody":"It’s quite stripping so I’d recommend using this once a month but it moisturised my hair well and I like it very much and it has a nice smell and left my hair smooth"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"E***N"},"datePublished":"23 March 2025","name":"Really good for thick hair.","reviewBody":"Really good"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"E***C"},"datePublished":"10 October 2024","name":"Curl enhancing!","reviewBody":"Love this shampoo, only a little is needed. It lathers and spreads well and really cleans well, removing product build up to help curls bounce up!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"1.0"},"author":{"@type":"Person","name":"B***A"},"datePublished":"18 February 2025","name":"No Seal, already opened","reviewBody":"The media could not be loaded. Very very bad, it had already been opened and there was no seal so I don’t know if the product was even real and it didn’t foam at all."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"A***R"},"datePublished":"6 March 2025","name":"Good product","reviewBody":"Good product"}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.375,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Is this protein free?","acceptedAnswer":{"@type":"Answer","text":"Yes, no ‘hydrolyzed’ ingredients."}},{"@type":"Question","name":"What are the exact ingredients, please?","acceptedAnswer":{"@type":"Answer","text":"By Aglory hair and cosmetics\n \n\n\n\n\n \n\n\n\n\n\n\n\n \n \n \n \n Seller\n \n \n \n \n on 30 March 2023"}},{"@type":"Question","name":"Question for seller, Several reviews say this version feels watered down compared to other times they hve purchased this product, why?","acceptedAnswer":{"@type":"Answer","text":"This is the 1st time I have used this product and find a little goes a long way."}},{"@type":"Question","name":"Do you know if this is cg friendly?","acceptedAnswer":{"@type":"Answer","text":"Yes"}}]}]}
