--- product_id: 47926217 title: "Root Cover Up, Award-Winning Root Touch Up Powder, Medium Brown | Root touch-up powder, instant grey coverage, blends highlights, fuller-looking hairline, water-resistant, sweat resistant" brand: "color wow" price: "€ 60.20" currency: EUR in_stock: true reviews_count: 13 category: "Color Wow" url: https://www.desertcart.be/products/47926217-root-cover-up-award-winning-root-touch-up-powder-medium store_origin: BE region: Belgium --- # Lasts until shampooed Reflective mineral pigments Water & sweat resistant Root Cover Up, Award-Winning Root Touch Up Powder, Medium Brown | Root touch-up powder, instant grey coverage, blends highlights, fuller-looking hairline, water-resistant, sweat resistant **Brand:** color wow **Price:** € 60.20 **Availability:** ✅ In Stock ## Summary > 🎯 Root touch-up redefined: flawless, fuss-free, and totally you. ## Quick Answers - **What is this?** Root Cover Up, Award-Winning Root Touch Up Powder, Medium Brown | Root touch-up powder, instant grey coverage, blends highlights, fuller-looking hairline, water-resistant, sweat resistant by color wow - **How much does it cost?** € 60.20 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.be](https://www.desertcart.be/products/47926217-root-cover-up-award-winning-root-touch-up-powder-medium) ## Best For - color wow enthusiasts ## Why This Product - Trusted color wow brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Effortless All-Day Coverage:** Instantly conceals greys and regrowth with a natural, blendable finish that stays put until your next shampoo. - • **Swim-Proof & Sweat-Resistant:** Enjoy confidence through workouts and swims—this formula won’t budge until you wash it out. - • **Multi-Dimensional Natural Look:** Reflective mineral powder creates rich, natural depth without wax, dyes, or residue. - • **Thicker, Fuller Hair Instantly:** Fills in thinning spots and exposed scalp for a salon-worthy boost in volume and density. - • **Precision Application, Zero Mess:** Dual-ended brush lets you target roots and sparse areas cleanly—no fallout or transfer on skin or pillows. ## Overview COLOR WOW Root Cover Up in Medium Brown is a salon-grade, award-winning powder that instantly covers greys and regrowth with reflective pigments for a natural, multi-dimensional finish. It stays put through sweat, water, and humidity but washes out easily with shampoo. The included precision brush ensures mess-free application, while the formula doubles as a brow filler and volumizer for thinning hair. Paraben-free and designed for colored hair, it’s the ultimate quick fix to extend your color appointments and boost hair confidence. ## Description Product Description COLOR WOW Root Cover Up in Medium Brown is a salon-grade root touch up powder that instantly covers greys, disguises regrowth, and boosts the appearance of fuller, thicker hair. Infused with reflective pigments, this multi-award-winning formula creates natural-looking dimension without wax, dye, or residue. Whether filling in sparse areas or extending time between colour appointments, it offers long-lasting coverage that stays in place through sweat, water, and humidity — yet washes out easily with shampoo. The precise, dual-ended brush allows you to apply it exactly where needed with a mess-free finish. Ingredients talc, mica, synthetic fluorphlogopite, zinc stearate, octyldodecyl stearoyl stearate, ethylhexyl palmitate, silica, aluminium starch octenylsuccinate, pentaerythrityl tetraisostearate, zea mays starch, kaolin, phenoxyethanol, triethoxycaprylysilane, dimethicone, tin oxide, CI 7 7491 (iron oxides), CI 77499 (iron oxides), CI77891 (titanium dioxide) Directions Apply the product to the roots with the included applicator, slide it down to the tips until the desired colour is achieved. Review: Why have I only just discovered this! - I’ve been colouring my roots in between full colour application for years now (over 15) and I've been using a colour pen, the same make as the colouring I buy. I saw this advertised by someone on social media, someone I trusted and who showed just how good it was and thought I would give it a go. Wow (as the name suggests!), it's amazing!! Literally, you only need a little bit and it's so easy to apply with the brush applicator that comes with it. No mess, no water involved, easy, quick and effective - stays in until the next wash. You apply it to the grey hairline, where needed and does a very good job of disguising greys and regrowth without looking heavy or chalky, and once applied it stays put throughout the day. I also appreciate that it doesn’t leave residue on pillows or transfer easily onto hands. It’s especially useful for quick touch-ups before meetings or going out, and I’ve found it effective for filling in sparse areas around the temples as well as covering roots. The finish looks matte and natural rather than overly pigmented or shiny. Overall, this feels like a high-quality, professional product that delivers on its claims and is ideal for maintaining colour between appointments. Review: A natural looking game changer for root touch up and thinning hair - This is by far the best root touch up product out there. I've been using this for over a year now and wouldn't use anything else or be without it.. You can put the product exactly where it is needed, unlike other root touch ups this does not dull hair or leave sticky residue.. It looks completely natural, blends great on roots and around face...without landing on face like the spray variety (no more unwanted dots on face or on whatever is behind you!).. Great if hair thinning too as it colours the scalp and makes hair look thicker.. And it lasts forever so works out cheaper.. Much better for the environment too! I recommend this to all my friends who require root touch up! 😁 ## Features - Temporary colour stays until shampoo’d out (you can swim in it!) - Instant root touch up fills in thin spots and disguise exposed scalp to create the look of thicker, fuller hair - Reflective mineral powder for a multi-dimensional, natural look - Doubles as a brow powder and helps fill in thinning areas - Stays in place without waxes or dyes; won’t stiffen or dull hair ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00FYSZDQ4 | | Benefits | This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. | | Best Sellers Rank | 3,041 in Beauty ( See Top 100 in Beauty ) 6 in Hair Mascaras | | Brand | COLOR WOW | | Brand Name | COLOR WOW | | Colour | Medium Brown | | Container Type | Box | | Country Of Origin | China | | Customer Reviews | 4.4 out of 5 stars 5,832 Reviews | | Full Cure Time | 7 Days | | Global Trade Identification Number | 05060150185434 | | Hair Color Permanence | Permanent | | Hair Type | coloured | | Hair type | coloured | | Item Form | Powder | | Item Weight | 0.01 Pounds | | Item form | Powder | | Manufacturer | COLOR WOW | | Manufacturer Part Number | CW543 | | Material Features | Natural | | Material Type Free | Paraben Free | | Model Number | CW543 | | Number of Items | 1 | | Package information | Box | | Product benefits | This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. Product benefits This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. See more | | Unit Count | 2.1 gram | ## Product Details - **Brand:** COLOR WOW - **Colour:** Medium Brown - **Hair type:** coloured - **Item form:** Powder - **Material Type Free:** Paraben Free - **Material feature:** Natural - **Number of items:** 1 - **Package information:** Box - **Unit count:** 2.1 gram ## Images ![Root Cover Up, Award-Winning Root Touch Up Powder, Medium Brown | Root touch-up powder, instant grey coverage, blends highlights, fuller-looking hairline, water-resistant, sweat resistant - Image 1](https://m.media-amazon.com/images/I/61uxg0TLvBL.jpg) ## Questions & Answers **Q: Does it stain pillows at night?** A: I use it on a grey patch on the back of my head and find it does stain my pillow over time as well as the collars of my shirts, but it does wash out ok. **Q: Does this come off on to fingers if touched and on bed sheets for example? Asking for my wife!!** A: No, you won't get any mess from this product. Once it goes on to your hair it fixes quickly and will only come out with shampooing. And your wife will only get it on her fingers if she touches it - after which she can brush or rinse it off. It won't cause any staining, and it won't run if she gets her hair wet. For my part, I use this product to tide me over between hair appointments. I use it to touch up the grey gap in my parting, and it works brilliantly for that, easily tiding me over one or two weeks, and genuinely no one would guess it was a touch up job. It is the easiest product to use. Color Wow do a couple of YouTube demonstrations - it is exactly as they say. **Q: Does the packaging give any information about whether the ingredients contain any animal products and if it is tested on animals, please?** A: I don't think it said on packaging but on their website it states it is not tested on animals and contains no animal-derived ingredients. hope that helps **Q: Can I use it for grey hairline ??** A: It is good for colouring grey, however I do think product is too expensive as there is not much of it. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Why have I only just discovered this! *by G***S on 7 February 2026* I’ve been colouring my roots in between full colour application for years now (over 15) and I've been using a colour pen, the same make as the colouring I buy. I saw this advertised by someone on social media, someone I trusted and who showed just how good it was and thought I would give it a go. Wow (as the name suggests!), it's amazing!! Literally, you only need a little bit and it's so easy to apply with the brush applicator that comes with it. No mess, no water involved, easy, quick and effective - stays in until the next wash. You apply it to the grey hairline, where needed and does a very good job of disguising greys and regrowth without looking heavy or chalky, and once applied it stays put throughout the day. I also appreciate that it doesn’t leave residue on pillows or transfer easily onto hands. It’s especially useful for quick touch-ups before meetings or going out, and I’ve found it effective for filling in sparse areas around the temples as well as covering roots. The finish looks matte and natural rather than overly pigmented or shiny. Overall, this feels like a high-quality, professional product that delivers on its claims and is ideal for maintaining colour between appointments. ### ⭐⭐⭐⭐⭐ A natural looking game changer for root touch up and thinning hair *by J***E on 21 January 2026* This is by far the best root touch up product out there. I've been using this for over a year now and wouldn't use anything else or be without it.. You can put the product exactly where it is needed, unlike other root touch ups this does not dull hair or leave sticky residue.. It looks completely natural, blends great on roots and around face...without landing on face like the spray variety (no more unwanted dots on face or on whatever is behind you!).. Great if hair thinning too as it colours the scalp and makes hair look thicker.. And it lasts forever so works out cheaper.. Much better for the environment too! I recommend this to all my friends who require root touch up! 😁 ### ⭐⭐⭐⭐ Colour way too dark *by S***K on 3 October 2025* This root cover up goes on ok and seems to last but I bought medium brown and it is sooo dark it's more like a very dark brown almost black. I have used it very sparingly because it's better than nothing. I need it on the hairline around my face especially the temples. If I put a lot on the effect is too dark and too solid even when I have had a fresh colour put on my roots at the salon, worse when the grey really starts to show. I like it as a product but will probably order it again in light brown in the hope it is the right colour. ## Frequently Bought Together - COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - COLOR WOW Raise the Root Thicken + Lift Spray - All-Day Volume for Fine, Flat Hair without dulling color --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.be/products/47926217-root-cover-up-award-winning-root-touch-up-powder-medium](https://www.desertcart.be/products/47926217-root-cover-up-award-winning-root-touch-up-powder-medium) --- *Product available on Desertcart Belgium* *Store origin: BE* *Last updated: 2026-08-26*