COLOR WOWRoot Cover Up

Wow literally

I can’t believe how good this product is. I hate my greys at the root, this is a lifesaver. Easy to apply and blend in. It’ stays in until you wash your hair. I’ve used a spray in the past which is sticky and goes everywhere! I would definitely recommend this product!

Absolutely useless. Doesn’t cover roots at all!What was really galling was that on the packaging it shows a blonde with some dark roots (like me) — I’m guessing they either covered her roots for the “after” photo with a different product or just photoshopped it.You could get exactly the same result with a cheap drugstore eyeshadow. I wouldn’t expect that to cover my roots though, and neither does this!Oh — and Amazon says this “is not eligible for return” too, so you’ll definitely be wasting your money.

Bought one for my mom and one for myself. It’s not a bad coverage. I would say this root cover-up cover up for small section of grey coverage. It does not budge like some of other brands. I have dark brown hair colour and this colour match quite well. I say this product perfect to use in between salon and colour starting to fade. Follow instruction carefully by pressing down firmly into roots and not sweeping motion. My only criticism this product is a little pricey but will last. I only use it for special occasion. It’s not messy however I have not tried under a humid environment yet. Highly recommended if you looking for a quick fix temporarily solution to cover the odd grey.

Much better than the spray ones, this doesn't make hair greasy and stays put.

The item does not cover the grey hair, it does however colour the skin which is not very aesthetic pleasant.I'm however happy with the shade as match my hair colour.

Used to use this product in brown when I started going grey - gives excellent coverage. Now I’m blonde (easier to cover grey/white hair!) I use this in between highlight appointments and it works well. Good coverage!

This is an old favourite for me. I gave it five stars some years ago and it’s still my go to for a quick touch up. I am getting on now and do dye my hair regularly. I used to use this product to touch up roots if I noticed re growth before leaving the house. Very quick fix.I now use it to help me grow out my dyed hair. Letting your greys and silvers grow out can be quite a challenge. I have succumbed and re dyed twice! This product is helping to shade the really lighter areas that makes my hair look like it has lots of different shades. Helps me keep confidence in how I look.