American Crew Forming

Used for years, great for medium hold

Brilliant product the only one my partner uses as it stays in place and easy to mould 😊

good product

Great product. Only need a small amount as it spreads well and applies easily. Has great hold and a subtle smell.

This stuff is magic. When you put it on, it might look a little greasy. Like me, you might think "oh god it looks like I've just dunked my head in a deep-fat fryer"... But... Either wait a little while for the water to evaporate, OR, try messing up your hair with a towel. This will give it texture, separate the strands, and remove excess. Then re-style. You'll find your hair sits really well and doesn't look like it has too much product. American Crew styling products are all very good. They really know their stuff. This one is probably the best one, alongside the blue fibre. It's great for thinning hair because it seems to make the hair thicker - probably through a coating polymer. The one thing I would prefer is that it could be a firmer hold. However, just use a quick blast of hair-spray afterwards and you're good to go.

I haven’t opened it yet, but I’ve used it before and it’s excellent. My barber recommended it. Last for ages so good value too. 👍

This is the only product I use for my hair, it gives a good hold but is not sticky or wet. Personally, I use it on wet but towel dried hair to give a subtle and even coverage. The smell is nice and not overpowering, I don't think it is noticeable to you or anyone unless you get really close, like cm's away.

Good price

I've been using the American Crew Men's Hair Forming Cream for a while now, and I have to say, it's become my go-to styling product. This cream offers the perfect balance of hold and flexibility, allowing me to achieve the hairstyle I want without feeling like my hair is glued in place. One of the things I love most about this forming cream is its versatility. Whether I'm going for a sleek, professional look or a more relaxed, tousled style, this cream delivers every time. It's easy to work through my hair and provides just the right amount of hold to keep everything in place without looking stiff or unnatural. Another great feature of this product is its matte finish. I prefer a more natural-looking hairstyle, and this cream gives me exactly that. It adds texture and definition without any shine, which is perfect for a laid-back, understated look. I also appreciate that this cream is lightweight and doesn't leave my hair feeling greasy or weighed down. It washes out easily and doesn't build up over time, so my hair always feels clean and fresh. Overall, I can't recommend the American Crew Men's Hair Forming Cream enough. Whether you're styling a sophisticated business look or going for something more casual, this cream has you covered. It's a must-have for any guy looking to elevate his hairstyle game.

Jag brukar störa mig på att hårprodukter gör mitt hår lite för tungt eller för glansigt. VÄLDIGT nöjd med denna produkt. Håret ser fräscht ut, utan att bli alltför matt. Jag tycker att det ger bra styrsel för mig i tanke på min hårlängd (kortklippt, men med lite längder). Det är en keeper för mig

Have used this for years and very happy with it. Got a really good price compared to buying it at the barber shop.

É la prima volta che utilizzo questa cera e sono rimasto strabiliato... rende i capelli brillanti e morbidi! Non capisco alcune recensioni come fanno a scrivere effetto opaco... qui si dovrebbe scrivere per aiutare chi non ha acquistato un prodotto e non ingannarlo con indicazioni false! Vi invito quindi a leggere le recensioni ma informandovi leggendo le etichette dei prodotti, nel caso di questa cera é specificato bene dal produttore che é a media tenuta e alta lucentezza... quelle con effetto opaco sono la fiber e la defining paste. Bisogna saperlo usare, non puoi metterne troppo e poi scrivere rende i capelli grassi.. la si deve strofinare bene sulle mani e passarla sui capelli ASCIUTTI con movimenti che consentano di distribuirla uniformemente, cominciando SEMPRE con una dose minima e poi eventualmente aggiungere. Io prima di acquistare leggo le recensioni sul sito di amazon.com in inglese, molto piú serie e affidabili di quelle italiane...Poi ci lamentiamo che all'estero ci identificano che mangiamo spaghetti tutto il giorno. Comunque buon prodotto (americano) e tenuta ottima per 2 giorni di seguito. Spero di esservi stato di aiuto.

Really great stuff, non stick all day