---
product_id: 470775543
title: "Marketing: An Introduction, Global Edition"
price: "€ 130.15"
currency: EUR
in_stock: true
reviews_count: 1
url: https://www.desertcart.be/products/470775543-marketing-an-introduction-global-edition
store_origin: BE
region: Belgium
---

# Marketing: An Introduction, Global Edition

**Price:** € 130.15
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Marketing: An Introduction, Global Edition
- **How much does it cost?** € 130.15 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.be](https://www.desertcart.be/products/470775543-marketing-an-introduction-global-edition)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

For coursesin marketing. shows students how creating and capturing customer value driveseffective marketing strategies. The 15th Edition reflectsthe major trends and shifting forces that impact marketing in this digital ageof customer value, engagement and relationships. This in turn leaves studentswith a richer understanding of basic marketing concepts, strategies andpractices. Through updated chapter-opening vignettes, Marketing at Workhighlights, company cases and end-of-chapter exercises, students get amplepractice applying marketing concepts to real-world company scenarios.

Review: Very expensive - It has a lot of detail but some areas seem to be in contradiction.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #152,625 in Books ( See Top 100 in Books ) #9 in Business Marketing #13 in Global Marketing (Books) #393 in Sales & Selling (Books) |
| Customer Reviews | 4.6 out of 5 stars 11 Reviews |

## Images

![Marketing: An Introduction, Global Edition - Image 1](https://m.media-amazon.com/images/I/71c5m7ZcrqL.jpg)

## Customer Reviews

### ⭐⭐⭐ Very expensive
*by D***Y on March 30, 2026*

It has a lot of detail but some areas seem to be in contradiction.

## Frequently Bought Together

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*Product available on Desertcart Belgium*
*Store origin: BE*
*Last updated: 2026-06-28*