IT Cosmetics CC+ Nude Glow SPF 40 - Medium Coverage Foundation, 2% Niacinamide + Hyaluronic Acid Brightening Glow Serum, Lightweight Up to 24H Hydration, Normal to Dry & Mature Skin - 1.08 fl oz

My absolute favorite makeup. I love the coverage, sunscreen, perfect color match, dewiness, and great ingredients that are good for my skin.

My favorite! As a 56 year old I want a foundation that feels light, blends well and doesn’t settle into fine lines. This is easy to apply with buildable coverage. I have not noticed a fragrance and it stays put, I don’t feel like it melts off my skin. I love the fact it has SPF, a must have with aging skin. I have tried so many products and am so happy I have found the one! This product has lived up to its promises.

Such a perfect finish for my over 45 year old skin. It’s light and natural not dry and cakey the coverage is medium I would say.

This is a solid product. Good color match and i appreciate that it offers color, spf and some illuminator qualities that bring skin to life a bit. It is a bit heavy verses other skin tints, but it accomplishes more in one product. I blend in a few drops of milky toner and that gets the consistency more to my preference.

Excellent (although pricey) medium to full coverage foundation. Nice glow. Not to shimmery. Good for mature skin.

Former makeup artist. Great foundation for me. These days, I don’t want full coverage or a heavy, matte look. This product is light but buildable, nice dewy finish, and covers my redness without caking it on. Love the ingredients and spf as well. I can wear it lighter on days I’m just running errands, or build it up on days I want more coverage for a special occasion.

I love this. It’s replaced my full coverage IT foundation. It gives a healthy glow and feels just like your own skin. It almost gives you too much glow and you must follow up with a loose powder.

This foundation didn't work for me. My skin prep is great, but it clung onto every minor dry spot I have. Very patchy and my eyes were allergic to this product. Coverage is great & glowy, if you have amazing skin. I am 41 yo & had it not been patchy & allergic, I would've like it.

Buenísimo, te deja la piel protegida de rayos UV, y por supuesto hidratada y una cubierta leve con efecto glow, pero muy natural.

Très bon produit, il s'applique bien et la couleur est parfaite. J'ai la peau réactive et je n'ai eu aucun problème, autant sur le visage que pour les yeux. Je recommande fortement

I’ve tried many many foundations, and I seem to go back to IT cosmetics. I like their whole line of foundations and this particular one was a perfect color, light to medium coverage and does not feel heavy at all. It does not irritate my skin or clog pores. It was also a bit cheaper than buying it from Sephora!

Me tardé en usar esta base, es súper ligera, la piel se aprecia con un glow especial, incluso la apliqué como corrector y funcionó. Probé en una tienda de cosméticos las otras opciones de la misma marca, pero la base mate no me convenció. Esta es perfecta!

I’m 64 and I’ve been using “It” cosmetics for years. I am very pleased with the quality for mature skin. It has great coverage and very light in the face.