---
product_id: 45809680
title: "The Product Manager's Field Guide: Practical Tools, Exercises, and Resources for Improved Product Management"
brand: "mcgraw-hill education"
price: "€ 65.44"
currency: EUR
in_stock: true
reviews_count: 7
category: "Book"
url: https://www.desertcart.be/products/45809680-the-product-managers-field-guide-practical-tools-exercises-and-resources
store_origin: BE
region: Belgium
---

# The Product Manager's Field Guide: Practical Tools, Exercises, and Resources for Improved Product Management

**Brand:** mcgraw-hill education
**Price:** € 65.44
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Product Manager's Field Guide: Practical Tools, Exercises, and Resources for Improved Product Management by mcgraw-hill education
- **How much does it cost?** € 65.44 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.be](https://www.desertcart.be/products/45809680-the-product-managers-field-guide-practical-tools-exercises-and-resources)

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- mcgraw-hill education enthusiasts

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## Description

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## Customer Reviews

### ⭐⭐⭐⭐ 







  
  
    Are you starting a new business - read this book
  

*by A***R on Reviewed in the United States on October 30, 2009*

I give this book 4 out of 5 stars. Four stars for being a fast read and a useful reference even 3 years after I purchased it.  One star removed out of 5 because it fails to address some issues that I found to be important working within a large company and for not including  support for smaller sized company product management.  But read on to see what I am doing with this book now that I too work for a small startup company...I purchased this book along with another book titled "Product Management" by Donald R. Lehmann and Russell S, Winer: 

  
Product Management 4th Edition (Mcgraw Hill Series in Marketing)









  
  
    
  The field guide is more like an overview of all aspects of project management mixed with some forms to be used in various aspects of managing your product mix, and as such it is a fast read and a useful reference during the life of a product.  I did not buy or read the "Project Manager's Handbook" of which this book is associated: 

  
The Product Managers Handbook, 3E









  
  
    
  The book targets product issues found within large companies were many people are involved internal to the company. You may not have thought of this book as a useful reference for a small or startup company for this reason.But now that I am a co-founder of a small company I continue to refer back to this field guide to find solutions to difficult problems in managing my current service offering back into these same large companies.  In particular I am using the "Launch Implementation Checklist" and "Post-Launch Tracking: Early Course Correction."  I use these worksheets with respect to improving my own service offering and as a way to create value back into larger companies who want more impact with their products using my service.Best regards,Ron Fredericks[...]

### ⭐⭐⭐⭐ 







  
  
    annoying review request
  

*by S***O on Reviewed in the United States on October 25, 2014*

How can you requires a review ! It is super annoying to write a review like this only for continuing the reading....

### ⭐⭐⭐⭐ 







  
  
    Book
  

*by B***A on Reviewed in the United States on October 2, 2013*

Good book for what I needed at work.  I use it for reference.  Very helpful for what I do. Amen

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*Product available on Desertcart Belgium*
*Store origin: BE*
*Last updated: 2026-05-06*