--- product_id: 449753716 title: "Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses" price: "€ 67.94" currency: EUR in_stock: true reviews_count: 11 url: https://www.desertcart.be/products/449753716-using-behavioral-science-in-marketing-drive-customer-action-and-loyalty store_origin: BE region: Belgium --- # 6 prestigious marketing awards 4.7/5 star rating from 186 reviews Proven ROI uplift strategies Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses **Price:** € 67.94 **Availability:** ✅ In Stock ## Summary > 🚀 Unlock the science of customer instinct and lead the marketing pack! ## Quick Answers - **What is this?** Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses - **How much does it cost?** € 67.94 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.be](https://www.desertcart.be/products/449753716-using-behavioral-science-in-marketing-drive-customer-action-and-loyalty) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Award-Winning Insights:** Harness principles recognized by 6 top marketing awards to elevate your campaigns. - • **Practical & Interactive:** Includes downloadable checklists and templates to implement strategies immediately and measure success. - • **Real-World Case Studies:** Learn from marketing giants like Apple, Spotify, and The Wall Street Journal with actionable examples. - • **Boost Engagement & Loyalty:** Increase response rates and customer retention with exclusive, psychology-backed marketing methods. - • **Scientifically Proven Tactics:** Leverage behavioral science techniques like autonomy bias and the Von Restorff effect to drive instinctive customer action. ## Overview Using Behavioral Science in Marketing is a critically acclaimed, award-winning guide that empowers marketing professionals to boost engagement, ROI, and customer loyalty by applying proven behavioral science principles. Featuring real-world case studies, practical tools, and a 4.7-star rating from 186 reviews, this book is essential for marketers aiming to outsmart competition and create irresistible campaigns. ## Description WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award WINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PR WINNER: National Indie Excellence Awards 2023 - Marketing & Public Relations WINNER: Readers' Favorite Book Awards 2023 - Gold Medal in Non-Fiction - Marketing WINNER: NYC Big Book Award 2023 - Marketing & Public Relations WINNER: 2023 Chanticleer International Book Awards, Harvey Chute Grand Prize Winner - Non-Fiction Business & Enterprise FINALIST: Next Generation Indie Book Awards 2023 - Business FINALIST: American Book Fest Best Book Award 2023 - Marketing & Advertising SHORTLISTED: Business Book Awards 2023 - Smart Thinking Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses. Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice. Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect. Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments. Review: An excellent book for marketing professionals - An amazing book for any marketing professional at any stage of their career! I’ve been working in marketing for over 20years and I love this book. It is full of real world information that you can apply across the marketing of any product or service! Review: Very insightful and well written book - My only regret is not buying this sooner! It brings together two areas of interest for me, marketing and the psychology of human behaviour. It’s easy to digest but not too simplistic that I think “well I already know this”. My business isn’t actually marketing but this is key info for most people in the professional world and will benefit a wide audience ## Features - New Store Stock ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 252,771 in Books ( See Top 100 in Books ) 231 in E-Commerce Web Marketing 236 in E-Commerce (Books) | | Customer Reviews | 4.7 out of 5 stars 186 Reviews | ## Images ![Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses - Image 1](https://m.media-amazon.com/images/I/71eNOFNmmgL.jpg) ## Available Options This product comes in different **Media Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ An excellent book for marketing professionals *by F***7 on 20 July 2025* An amazing book for any marketing professional at any stage of their career! I’ve been working in marketing for over 20years and I love this book. It is full of real world information that you can apply across the marketing of any product or service! ### ⭐⭐⭐⭐⭐ Very insightful and well written book *by A***H on 18 March 2024* My only regret is not buying this sooner! It brings together two areas of interest for me, marketing and the psychology of human behaviour. It’s easy to digest but not too simplistic that I think “well I already know this”. My business isn’t actually marketing but this is key info for most people in the professional world and will benefit a wide audience ### ⭐⭐⭐⭐⭐ My highlighter pen has run out *by P***L on 25 June 2024* A wonderfully informative book packed full of usable information from someone who knows what she is writing about. I’m only half way through, but am busy highlighting new information that I use in my marketing straight away. An absolute must for anyone in business. ## Frequently Bought Together - Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses - 1-Page Marketing Plan - Building a StoryBrand: Clarify Your Message So Customers Will Listen --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.be/products/449753716-using-behavioral-science-in-marketing-drive-customer-action-and-loyalty](https://www.desertcart.be/products/449753716-using-behavioral-science-in-marketing-drive-customer-action-and-loyalty) --- *Product available on Desertcart Belgium* *Store origin: BE* *Last updated: 2026-08-09*