--- product_id: 449753713 title: "Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses" brand: "nancy harhut" price: "€ 81.76" currency: EUR in_stock: true reviews_count: 13 url: https://www.desertcart.be/products/449753713-using-behavioral-science-in-marketing-drive-customer-action-and-loyalty store_origin: BE region: Belgium --- # Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses **Brand:** nancy harhut **Price:** € 81.76 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by nancy harhut - **How much does it cost?** € 81.76 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.be](https://www.desertcart.be/products/449753713-using-behavioral-science-in-marketing-drive-customer-action-and-loyalty) ## Best For - nancy harhut enthusiasts ## Why This Product - Trusted nancy harhut brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award WINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PR WINNER: National Indie Excellence Awards 2023 - Marketing & Public Relations WINNER: Readers' Favorite Book Awards 2023 - Gold Medal in Non-Fiction - Marketing WINNER: NYC Big Book Award 2023 - Marketing & Public Relations WINNER: 2023 Chanticleer International Book Awards, Harvey Chute Grand Prize Winner - Non-Fiction Business & Enterprise FINALIST: Next Generation Indie Book Awards 2023 - Business FINALIST: American Book Fest Best Book Award 2023 - Marketing & Advertising SHORTLISTED: Business Book Awards 2023 - Smart Thinking Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses. Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice. Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect. Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments. ## Technical Specifications | Specification | Value | |---------------|-------| | Dimensions | 6.14 x 0.59 x 9.25 inches | | Edition | 1st | | Isbn 10 | 1398606480 | | Isbn 13 | 978-1398606487 | | Item Weight | 1.3 pounds | | Language | English | | Print Length | 288 pages | | Publication Date | August 30, 2022 | | Publisher | Kogan Page | ## Images ![Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses - Image 1](https://m.media-amazon.com/images/I/71eNOFNmmgL.jpg) ![Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses - Image 2](https://m.media-amazon.com/images/I/91MMhP5p7ML.jpg) ## Available Options This product comes in different **Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ A Must-Read for Marketers Looking to Elevate Their Strategies *by on Reviewed in the United States January 25, 2025* Using Behavioral Science in Marketing by Nancy Harhut is an absolute game-changer! As someone deeply invested in the art and science of marketing, I found this book to be an incredible resource packed with actionable insights.Nancy has a gift for breaking down complex behavioral science principles into easy-to-understand strategies that you can immediately apply to your campaigns. Her examples are compelling, and the tips she shares are grounded in research, making them both practical and effective.Whether you’re trying to craft the perfect email subject line, influence customer decision-making, or simply understand what makes people say “yes,” this book delivers value on every page.Highly recommend for marketers, entrepreneurs, and anyone looking to make their messaging more impactful. I’m already applying some of her strategies, and the results have been impressive! ### ⭐⭐⭐⭐⭐ Actionable, Interesting, Insightful, and Awesome *by on Reviewed in the United States June 17, 2024* As a life-long, passionate marketer who enjoys staying current with the latest marketing/branding/communications trends, best practices, and perspectives I have read so many marketing books over the years. I can genuinely say that this book is right up there as one of the very best marketing books I have read during my 20+ years in advertising and marketing.I am fascinated with the role psychology, emotions, and behaviorial sciences play in marketing and decision making. This awesome book is so actionable, incredibly interesting, insightful, and awesome. I always looked forward to reading it at lunch and in bed at night.After just the first couple of chapters, I was already implementing concepts into my agency's marketing messaging and executions. This book is also equal parts marketing book and handbook; as I will keep it handy and keep refering to this valuable handbook itself and all my margin notes throughout.I could not recommend this book more! ### ⭐⭐⭐⭐⭐ A well crafted and thorough way to apply behavioral science to marketing. *by on Reviewed in the United States March 22, 2025* I have read several books presenting the same principles from behavioral psychology, using the same research and the same examples as in this book, however none of them have presented the information in such a clean and tangible way to the field of marketing as this books does. It has made applying the various principles very straightforward through clear descriptions, several examples and even suggestions to how to implement them. I was very happy with my purchase of this book and I am not even a marketer, but as a businessman I will definitely be using all this information to influence my customers and clients. ## Frequently Bought Together - Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses - 1-Page Marketing Plan - Building a StoryBrand: Clarify Your Message So Customers Will Listen --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.be/products/449753713-using-behavioral-science-in-marketing-drive-customer-action-and-loyalty](https://www.desertcart.be/products/449753713-using-behavioral-science-in-marketing-drive-customer-action-and-loyalty) --- *Product available on Desertcart Belgium* *Store origin: BE* *Last updated: 2026-08-18*