e.l.f.Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

I’ve tried a lot of primers over the years, but this one really surprised me—in the best way. It goes on like a serum, grips like glue (in a good way), and keeps my makeup in place all day without feeling heavy or sticky. My skin looks smooth, my foundation doesn’t budge, and it doesn’t break me out. Honestly, I see myself using this long-term. It’s affordable, reliable, and honestly performs better than some high-end primers I’ve tried. Love it!

I got my makeup done professionally and the girl who did it used this. I was outside at an event and my makeup lasted all day. So I bought some and this goes on smooth it does not make your skin feel sticky. It goes well with my foundation no problems at all. I can tell when I forget to put it on my makeup does not last at all. With it my makeup lasted much longer. Obviously when I’m outside in 100 degree weather it’s not a miracle worker lol. I love this and will continue to buy it.

This primer is an absolute game-changer! The e.l.f. Power Grip Primer truly lives up to its name. My makeup stays locked in place all day, looking fresh and flawless. The gel-based formula feels incredible on the skin, providing just the right amount of hydration without feeling heavy or sticky. It creates a perfect canvas, making my foundation apply beautifully and last significantly longer. I'm incredibly impressed and this has quickly become a must-have in my routine!

This primer really grips makeup and keeps it in place all day. It has a slightly tacky texture that helps foundation stick and last longer. My skin looks smoother and more hydrated. I just wish it absorbed a bit faster, but overall it’s a great affordable option!

Never realized I needed a primer. After menopause, I had wrinkles and creases and lines. My make up made me look- like i had railroad tracks across my face. This cute little bottle has made me feel confident and irons everything out on my face so my make up is smooth and makes me feel flawless. Definitely encourage everyone to buy this cute little tube.

I love everything about this as well as every elf product out there. I have oily skin and live in Florida where it is very humid so I need a primer that will help my makeup last in the heat with my oily skin. This product does the job for me every time!!! I have been repurchasing this primer for years.

I’ve been buying this primer for aboa year and I can’t live without it now. It is STICKY going on but drys beautifully and holds well. I even switched from my all nighter spray to top this off with the elf setting spray because the primer works so well and am very happy with both!

This primer has been my only primer for 2 years. After an outdoor, unshaded wedding in a heat wave (101) I am inspired to tell the world how much I love this primer. It took 4 cries and lots of sweating before it finally started to show any signs of mascara running. 100/10.