LOIS Logos: How to Brand with Big Idea Logos

I just love George Lois and this is an updated version of the Covering the 60's The Esquire Era book.That book was used as the foundation and new things were added.

I gave this as gift to someone in the advertising industry and they love it! Timeless information from an industry giant.

A small-sized book full of one man's logos. It would be boring, except the man happens to be a genius. Even his "rejected" logos are great!

Probably one of the most creative people is advertising over the last 60 years is George Lois. He created the Logos and print advertisements which are iconic today for New York, Magazine, Nickelodeon and Jiffy Lube and created advertising campaigns for MTV, Time and New York’s Off-Track Betting. It was Lois who created the name for a “healthy food” NY restaurant and named it “Spa Cuisine”. Of course he didn’t copyright – or trade mark -those words so now it’s in the dictionary as a common noun.Lois is a great (and funny) speaker – search on YouTube and an author of 5 books on advertising. This book is a bit different. The 224 pages are unnumbered (and there is no index) but each page is populated by one to five color illustrations of logos that Lois was involved with. For each one he gives a brief explanation. He even includes the cover designs of his own books and projects that never happened or are in the works (the cover design for a forthcoming bio of Chubby Checker).In the rear of the book he devotes about 30 pages to commenting on logos that he was NOT involved in such as Ford, RCA Victor, and Michelin Tires.A lot of his campaigns were for “local” clients and were not familiar to me but, reading the comments did give me background on his projects. Admen, by their nature, are egotistical and self-promoting. Lois is no different. But his 60+ years of success show that he deserves the accolades.The book is printed on heavy glossy paper and, even though only 5.5x8.5 in size, it weighs in at over a pound.I hope you found this review both informative and helpful.Steve Ramm“Anything Phonographic”