--- product_id: 390400653 title: "How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands" price: "€ 75.35" currency: EUR in_stock: true reviews_count: 6 url: https://www.desertcart.be/products/390400653-how-brands-grow-2-revised-edition-including-emerging-markets-services store_origin: BE region: Belgium --- # Includes emerging & B2B markets Data-driven marketing insights Updated, comprehensive edition How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands **Price:** € 75.35 **Availability:** βœ… In Stock ## Summary > πŸš€ Transform your marketing mindset with data-backed brilliance! ## Quick Answers - **What is this?** How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands - **How much does it cost?** € 75.35 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.be](https://www.desertcart.be/products/390400653-how-brands-grow-2-revised-edition-including-emerging-markets-services) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Boost Your Brand’s ROI:** Leverage a consistent roadmap to maximize marketing productivity and growth. - β€’ **Expanded Market Coverage:** Dive into emerging markets, services, durables, B2B, and luxury sectors. - β€’ **Updated & Revised Content:** Stay ahead with the latest research and a brand-new B2B chapter. - β€’ **Empirical Marketing Mastery:** Unlock evidence-based strategies that redefine brand growth. - β€’ **Proven Academic & Industry Credibility:** Endorsed by top marketing professors and industry leaders worldwide. ## Overview How Brands Grow 2 Revised Edition is a cutting-edge marketing book that builds on the international bestseller by delivering updated, evidence-based insights into consumer buying behavior and brand performance. This edition expands its scope to include emerging markets, services, durables, B2B, and luxury brands, featuring a new chapter dedicated to business-to-business marketing. Highly rated and widely endorsed by marketing professionals and academics, it offers a proven roadmap for smarter, more productive brand growth. ## Description This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'. Review: A must read for those who value empirical evidence based marketing effectiveness - A must read for any marketer or commercial leader who wants an empirical based approach to growing their business (brand). Review: Simply Outstanding! - I am an award-winning, Adjunct Professor and Associate Director of the Master of Market Program, at the Schulich School of Business in Toronto, Canada. I instruct the Brand Management courses on the MBA and MMKG programs and have adopted Jenni Romaniuk's book as the course text. The key to understanding the deep value it provides is recognition it stems from an empirical, evidence-based approach to marketing. I cannot recommend it highly enough to practitioners, academics and students. ## Features - New Store Stock ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 35,932 in Books ( See Top 100 in Books ) 3 in Public Relations (Books) 18 in Market Research 46 in Advertising (Books) | | Customer Reviews | 4.6 out of 5 stars 141 Reviews | ## Images ![How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands - Image 1](https://m.media-amazon.com/images/I/51IBw8ohvCL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ A must read for those who value empirical evidence based marketing effectiveness *by Z***C on 26 July 2025* A must read for any marketer or commercial leader who wants an empirical based approach to growing their business (brand). ### ⭐⭐⭐⭐⭐ Simply Outstanding! *by A***N on 20 December 2022* I am an award-winning, Adjunct Professor and Associate Director of the Master of Market Program, at the Schulich School of Business in Toronto, Canada. I instruct the Brand Management courses on the MBA and MMKG programs and have adopted Jenni Romaniuk's book as the course text. The key to understanding the deep value it provides is recognition it stems from an empirical, evidence-based approach to marketing. I cannot recommend it highly enough to practitioners, academics and students. ### ⭐⭐⭐⭐⭐ EXCELLENT PIECE OF WORK *by S***S on 7 January 2026* EXCELLENT ## Frequently Bought Together - How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands - How Brands Grow: What Marketers Don't Know - Building Distinctive Brand Assets --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.be/products/390400653-how-brands-grow-2-revised-edition-including-emerging-markets-services](https://www.desertcart.be/products/390400653-how-brands-grow-2-revised-edition-including-emerging-markets-services) --- *Product available on Desertcart Belgium* *Store origin: BE* *Last updated: 2026-07-30*