Customer Relationship Management: The Foundation of Contemporary Marketing Strategy 2nd Edition

So many books on technology topics are all theory with no hope of actual application to real-world business use or they are woefully outdated. Not this one!It is full of current and useable information and goes into appropriate detail on the techniques of how one would apply this to a business. Additionally, it clearly discusses the business decisions and foundational work that must be done prior to trying to implement a CRM strategy.The authors highlight the fact that CRM is not a program or service you buy - it is a strategy you embrace that helps guide many decisions along the way to getting the business insight you need to better run your business and discover the real needs of your customer and then focus on meeting those desires.

How does a book manage to be so wordy yet not redundant? It has a lot of good information - but I find I have to skim to read it all! :)Anyway, I rented it as a required textbook for a Masters course. This Kindle version renders perfectly on Mac and PC for me.