--- product_id: 386422560 title: "A Marketer's Guide To Category Design: How To Escape The \"Better\" Trap, Dam The Demand, And Launch A Lightning Strike Strategy" price: "€ 78.48" currency: EUR in_stock: true reviews_count: 8 url: https://www.desertcart.be/products/386422560-a-marketers-guide-to-category-design-how-to-escape-better store_origin: BE region: Belgium --- # A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy **Price:** € 78.48 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy - **How much does it cost?** € 78.48 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.be](https://www.desertcart.be/products/386422560-a-marketers-guide-to-category-design-how-to-escape-better) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description A mediocre Category Designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale. But are you building your business? More importantly, are any of these efforts going to compound over time and establish you as the category leader? Christopher Lochhead, Eddie Yoon, and Nicolas Cole—otherwise known as the Category Pirates—are the authorities of Category Creation and Category Design in the digital world. Pirate Christopher is a 3x CMO, Pirate Eddie has driven over $8 billion in annual sales generated for companies, and Pirate Cole is a serial writing entrepreneur, and together they have put together A Marketer's Guide To Category Design . In this book, you will learn: ✓ There is a new category of "human" in today's world: Native Digitals (people under the age of 35 years old). And if you are a Native Analog, then all of your marketing efforts need to sit in this new context called, "For Native Digitals, the digital world is the real world." ✓ Why so many marketers, entrepreneurs, executives, and even investors fall for The Big Brand Lie (falsely believing it's the company's "brand" customers care about). ✓ The "Better" Trap: why comparison marketing never works, and causes comparison-focused companies to fight over only 24% of the market. ✓ How to successfully execute a Dam The Demand strategy, stopping customers in the "old" world and moving them over to the new & different future you are creating. ✓ How to launch a Lightning Strike Strategy—and why "Peanut Butter Marketing" (spread out evenly throughout the year) is a guaranteed path to irrelevancy. ✓ What most marketers don't understand about Black Friday, and why discount campaigns and coupons are a bad way to grow your business. ✓ And finally, the difference between content marketing that captures people's attention and makes a difference versus content that goes nowhere. If you are a marketer, or an entrepreneur/executive who wants to approach marketing through a category lens, this is the book for you. Review: Should be required reading for all marketers! - What every marketer should know about becoming the category leader in their niche! Remarkable information that should be required reading for every marketer in today's ever-changing business environment! Review: Loved this book. I read it on my Kindle so the formatting and general outline of the book was hard to follow, but it was great information. As with all books the trick is learning to apply the information to your specific situation. I'm going g to go back through and minimal or outline all the topic suggestions so I can figure it all out. - Loved this book. Kindle or the book don't know is formatted weird. It was hard to follow the steps, numbers and what went with what, but the content was great. Need to go back through and outline it so it makes sense to me. Writers might want to use the alphabet in conjunction with numbers to make it more clear what is nested under what topic and sub-topic. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #1,535,163 in Books ( See Top 100 in Books ) #111 in Telemarketing (Books) #158 in Industrial Marketing (Books) #196 in Business Pricing | | Customer Reviews | 4.7 out of 5 stars 57 Reviews | ## Images ![A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy - Image 1](https://m.media-amazon.com/images/I/61ji3ZUsmmL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Should be required reading for all marketers! *by T***H on April 14, 2026* What every marketer should know about becoming the category leader in their niche! Remarkable information that should be required reading for every marketer in today's ever-changing business environment! ### ⭐⭐⭐⭐⭐ Loved this book. I read it on my Kindle so the formatting and general outline of the book was hard to follow, but it was great information. As with all books the trick is learning to apply the information to your specific situation. I'm going g to go back through and minimal or outline all the topic suggestions so I can figure it all out. *by R***G on February 27, 2022* Loved this book. Kindle or the book don't know is formatted weird. It was hard to follow the steps, numbers and what went with what, but the content was great. Need to go back through and outline it so it makes sense to me. Writers might want to use the alphabet in conjunction with numbers to make it more clear what is nested under what topic and sub-topic. ### ⭐⭐⭐⭐⭐ Marketing game changer! *by S***R on May 1, 2024* I didn't know I was a Category Designer until I read this book. Now I have a framework to amplify my marketing muscle. Arrr! ## Frequently Bought Together - A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy - The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche - The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.be/products/386422560-a-marketers-guide-to-category-design-how-to-escape-better](https://www.desertcart.be/products/386422560-a-marketers-guide-to-category-design-how-to-escape-better) --- *Product available on Desertcart Belgium* *Store origin: BE* *Last updated: 2026-09-07*