A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy Paperback – December 4, 2021

I didn't know I was a Category Designer until I read this book. Now I have a framework to amplify my marketing muscle. Arrr!

Loved this book. Kindle or the book don't know is formatted weird. It was hard to follow the steps, numbers and what went with what, but the content was great. Need to go back through and outline it so it makes sense to me. Writers might want to use the alphabet in conjunction with numbers to make it more clear what is nested under what topic and sub-topic.

I love this book. It clearly explains how to design one’s category and more encourages the reader to make a difference by creating something valuable

Great introduction to category design. A straightforward way to set yourself completely apart from the pack and chart your own course.

I have been blown away by the quality of the Category Pirates newsletter! When I saw the titles of the articles in this book, I knew I had to purchase because many of these chapters have been pivotal in building my business.This book will not only change the way you think about your company, it'll ensure you are steering your ship in the right direction—saving you time, energy, and money. If you're not a subscriber to Category Pirates newsletter, this is the best crash course introduction you can buy!