.com Who Reads Discover? Discover attracts intelligent and curious readers - forward thinkers and public advocates engaging in a dialogue of action that influences opinion leaders and encourages innovation. They are active in their communities, carry a strong voice concerning political issues and are very active in environmental groups. What You Can Expect in Each Issue: Vital Signs: Discovers longest-running and most popular column. Each month, an emergency room doctor describes and solves a real-life medical mystery. Better Planet: Questioning the choices we make about our environment, and how we affect its overall health. 20 Things You Didnt Know About...: An exploration of arcane and interesting bits of information that you may not be able to Google. Data: Informative news section with short pieces on breaking science developments. Blinded by Science: A column where humor meets science, written by novelist Bruno Maddox, nominated for the 2007 National Magazine Award, Columns and Commentary. ThinkTech: Discover's monthly look at technology moving out of the lab and into the mainstream. Features: Cover subjects represent a selection of topical science, technology, environmental, global and health issues that affect our life and the world around us. Recent issues include: Year in Science, Dedicated issue, The Secret Einstein, Better Planet, Extreme Engineering, Scientist of the Year. Past Issues: Contributors: Discover draws on the talents of some of America's premier nonfiction writers, including Walter Isaacson, Jared Diamond, Jim Holt, and Carl Zimmer. Some of our contributors are veteran science journalists; others regard science just as one source of great ideas. What they all have in common is a rare ability to conduct deep investigations into the most complex topics and emerge with stories that will entertain and enlighten anyone who appreciates a good narrative. Magazine Layout: Discover gives its readers the real story: on-the-scene photography, highly personal portrait shots, and cutting edge scientific imagery. The design is elegant and refined--not dry like a textbook, not glossy and remote like a travel guide. Every issue contains a balance of big-idea, text driven stories and more image-rich features that convey the feel of where and how the most amazing research happens. Comparisons to Other Magazines: Discover examines what really matters about science and places it squarely in a human context. It is an accessible guide to the ideas that matter most in today's world. Unlike Scientific American, it is accessible to any curious reader, not just to science insiders. Unlike Popular Science and Popular Mechanics, it focuses on ideas and discoveries, not gadgets and weapons. And unlike National Geographic, it does not shy away from the personal, political, and social aspects of science. Above all, Discover is unique in combining deep, probing reporting with accessible, narrative writing--more in the mode of The New Yorker than in the style of traditional science journalism. Advertising: US Navy, Chevy, Hartford, Bose, Aridian Publishing, Shell, BBC, PBS, VISA, Ford, Ambien, GM, Sony, Sanyo, Discovery Channel, Math Tutor, Rosetta Stone, Gel Pro, Caravan Tours, First Street, Vanguard, Michelin, Lantus, etc. Awards: Discover was presented with an award by the American Society of Journalists and Authors for July '07 feature on Science and Islam. MPA Digital Awards 2007 BEST PODCAST SERIES: Recognizes creativity and content innovation in a magazines podcast series Discovers Vital Signs won 3rd place. 2007 Ellie National Magazine Award Finalist, Columns and Commentary .com Review: Science rules the headlines these days, with new developments each week in genetics, astrophysics, computers, and medicine, and Discover is a great way to get a broad spectrum of science news. Designed for the general reader, Discover translates and interprets many of the same stories professionals peruse in Scientific American. Accessible articles on genetically engineered food, what's living in your pillows, real robots in action, and what makes a Stradivarius sing add up to a truly delightful family science magazine. Each issue brings to light new and newsworthy topics to stimulate dinnertime and water-cooler conversations beyond the mundane, and Discover spices the mix with puzzles, Web links, book reviews, and experiments for amateur scientists. --Therese Littleton
A**R
Discover Magazine is perfect for science lovers
The Discover Magazine is perfect for someone who loves science, but isn't a professional in every scientific field.It is serious science, but is at the level for the general intelligent population. It isn't the nonsense fluff that you sometimes find in Popular Science. It never gets into crazy pseudo-science nonsense. It isn't as deep as Scientific American.I always really enjoy reading Discover Magazine. I carefully read it cover-to-cover, without skipping a single article.
W**M
INFORMATIVE
A perfect gift [that keeps on coming] for anyone interested in discovering beyond the practical. I gave this to my son, who then passes them on to others [he is an inmate], who thirst for knowledge and good reading material. He is totally satisfied with the publication [as is others]. This is one means to exercise an inmate's mental awareness and keep them in touch with the 'normal' world.
R**K
A Recommended Science Magazine
I currently subscribe to three science magazines - the other two being Scientific American and Science Illustrated. Each magazine presents the news of science in its own special way.In the current issue I am reading (all magazines change their format over time), the first section is called "Data" and it covers the latest science news on a variety of topics. This is followed by section consisting of a series of articles each no more that several pages long. A favorite of mine is called "Vital Signs" which usually covers some intriguing, difficult to solve, true life medical mystery. This month's issue was about a 16-month old boy with a lemon-sized mass in his chest. A theme of this current issue is called "The Cure" involving a series of articles on possible cures on the horizon for AIDS, various vaccines for illnesses such as cancer, diabetes and allergies, and a very interesting article on Bio Hackers also known as do-it-yourself biology (DIYbio). These articles provided more in depth coverage of the material.If you are very interesting in science, you probably will subscribe to several magazines. I would include Discover in that collection.
S**I
Ugly - fast and up-to-date.
According to my fast read I could mention that the content is really up-to-date and cutting-edge. But like my previous order from amazon.com it was fast and safe delivered and/or well wrapped. Every page is a charm and should be reproduces online digitally. Great done. AAA+.
A**E
Attention science nerds!!!
I've been reading Discover for many years and plan to continue for many more. The exceptional thing about this publication is the breath of scientific subjects it covers while being written on a level that is understandable to most. If you like science, you will love Discover. Also recommend it as a good resource for parents who want to encourage children to explore the wonders of science.
L**S
SON LUVS THIS MAGAZINE IN MILITARY
ORDERED FOR MY SON FOR YEARS! HE LUVS THE THROUGH ARTICLES, NOT BORING, COMES ON TIMES, HE LOOKS FORWARD TO THE ARTICLES, GREAT GIFT FOR SOMEONE WHO LUVS SCIENCE!
G**O
A TV Show on Paper
DISCOVER has positioned itself somewhere halfway between "Nature" and "People" magazines. There are still fine, lucid, informative articles, though not in every issue, but there are also ill-written inadequately fact-checked blurts. If your basic scientific fund of knowledge is broad enough, you'll have no trouble ignoring the latter. More annoying for me are the occasional feature articles that slither into science-fantasy, that suggest serious professional interest in flimsy fly-by-night notions.Nevertheless, I subscribe. I even pick it up at kiosks when I'm on the road and I miss an issue. It's not a big investment of reading time -- scarcely a flight from Minneapolis to Montreal worth -- and precisely because it's mere pop journalism, it's less infuriating than Scientific American.
S**Y
Excellent magazine for anyone interested in science
I love this magazine. I highly recommend it for anyone who is interested in various fields of science. The articles are short, engaging, and interesting. This is a great magazine for the layman who may not be into all the technical writing of a true scientific journal but would like the highlights version. This is it. I also recommend subscribing to their Facebook feed for your daily dose of brief scientific knowledge.
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