Marketing For Dummies Paperback – May 5, 2014

excellent book for giving you the basics or marketing, and getting you to think with the bigger picture. Includes not only the bigger picture, but also useful details and things you can do right away, without a big budget (or with only a shoe-string budget), to start marketing whatever it is you need to market. Well written and well-thought-through, written by someone who obviously knows his stuff and wants others to be able to think with and use the information being presented. I would recommend it for anyone try to wrap their wits around and trying to figure out what to do first or where to start, or even for someone who is already got some marketing actions going, and wants to be more return on his or her promotion.

It was better than expected and very thought provoking

Comprehensive and detailed. More than I could handle on readthru. Using very successfully as a reference.

I used this as an aid in a graduate level marketing class. Great refresher, plus if you own a business there is news you can use in here to promote your own business. A good buy.

Very good book for beginners.

I got this for a young man I know in prison. When he gets out, he hopes to work in marketing. He told me that it was easy to understand and was very helpful.

great overview!

Have not read yet but looks good