---
product_id: 3231523
title: "Touch of Silver Brightening Shampoo"
brand: "provoke"
price: "€ 24.90"
currency: EUR
in_stock: true
reviews_count: 13
category: "Provoke"
url: https://www.desertcart.be/products/3231523-touch-of-silver-brightening-shampoo
store_origin: BE
region: Belgium
---

# Optical brighteners for shine Violet & blue pigments Visible results in 1 wash Touch of Silver Brightening Shampoo

**Brand:** provoke
**Price:** € 24.90
**Availability:** ✅ In Stock

## Summary

> 💜 Unlock your hair’s true glow — don’t let dullness hold you back!

## Quick Answers

- **What is this?** Touch of Silver Brightening Shampoo by provoke
- **How much does it cost?** € 24.90 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.be](https://www.desertcart.be/products/3231523-touch-of-silver-brightening-shampoo)

## Best For

- provoke enthusiasts

## Why This Product

- Trusted provoke brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Instant Brilliance Boost:** Brightens and neutralizes brassiness after just one wash
- • **Tailored for Every Blonde:** Perfect for natural, coloured, platinum, white, and grey hair
- • **Effortless Routine Upgrade:** Use every other wash with Colour Care set for maximum impact
- • **Science-Backed Purple Power:** Unique violet & blue pigment formula restores true hair tone
- • **Shine That Commands Attention:** Optical brighteners deliver dazzling, vibrant shine

## Overview

PROVOKE Touch of Silver Brightening Shampoo is a professional-grade purple shampoo designed to instantly neutralize yellow and orange brassy tones in blonde, grey, white, and highlighted hair. Powered by a unique blend of violet and blue pigments plus optical brighteners, it delivers vibrant shine and visibly brighter hair after just one wash. Ideal for adults seeking to maintain youthful, radiant hair color with an easy-to-use formula recommended for use every other wash alongside the PROVOKE Colour Care range.

## Description

To be filled out.

Review: Perfect hair dye shampoo works wonders for a young woman in their 20s, 30s, 40ss - When I was 32 years old I noticed my first gray hair on the top of my head and a few little white hairs on the bottom which I inherited from my mom. I said to myself I CAN'T BELIEVE THIS. I'm still young. I am NOT ready to look like a 60 or 70 year old woman yet. That's why I started to color my hair back to dark brown. The shampoo works wonders for me. Although there's one downside I wish you came in a bigger bottle and a two pack instead of one. But luckily I have it saved under my yearly subscriptions for deliveries. My next delivery of it is wonderful shampoo is on November 5th I think. I will never stop using it until I'm ready to look older than I am which might be years down the road. I recommend that this for any kind of woman who doesn't want to go gray yet or white. If it recommends washing your hair two to three times a week with it and wait 5 minutes in the shower or bath for the color to really work it's magic.
Review: Gray hair brightened - I’ve used this for years to brighten the gray in my hair, removing brassy tones. Leaves my hair soft and with nice scent.

## Features

- CREATE VIBRANT, DAZZLING SHINE AND VISIBLY BRIGHTENED HAIR COLOUR WITH PRO:VOKE ORIGINAL PURPLE SHAMPOO IN JUST 1 WASH
- WHO IS THE PERFECT MATCH? Natural, coloured, highlighted or platinum blonde, white and grey hair
- HOW DOES THE PURPLE MAGIC WORK? Formulated with a unique mix of violet and blue pigments, this purple shampoo restores your hair colour by removing yellow and orange brassy tones, whilst optical brighteners add shine. Creating vibrant, dazzling shine for visibly brighter hair after just one wash
- MAXIMISE RESULTS: Use every other wash in combination with our everyday Colour Care Shampoo and Conditioner set for maximum results
- From the #1 purple brand in the UK

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B003AYCGGY |
| Active Ingredients | Aqua (Water/EAU), Sodium Laureth Sulfate, Coco-Glucoside, PEG-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Glycol Distearate, Laureth-4, Cocamidopropyl Betaine, PEG-6 Caprylic/Capric Glycerides, PEG-150 Pentaerythrityl Tetrastearate, Glyceryl Oleate, Polyquaternium-10, Parfum (Fragrance), Benzophenone-4, Salicylic Acid, Disodium EDTA, Sodium Chloride, Formic Acid, Sodium Hydroxide, Citric Acid… |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #144,926 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3,513 in Hair Shampoo |
| Brand | PROVOKE |
| Brand Name | PROVOKE |
| Customer Reviews | 4.1 out of 5 stars 4,185 Reviews |
| Hair Type | Dry, Normal, Oily |
| Item Dimensions | 1.42 x 2.28 x 5.43 inches |
| Item Form | Liquid |
| Item Part Number | 3530961 |
| Item Weight | 150 g |
| Liquid Volume | 150 ml |
| Manufacturer | Keyline Brands Ltd. |
| Manufacturer Part Number | 014227 |
| Material Type Free | Fragrance Free |
| Model Number | 014227 |
| Number of Items | 1 |
| Other Special Features of the Product | Unscented |
| Product Benefits | Brightening,Shine |
| Recommended Uses For Product | Shine |
| Scent | Unscented |
| Scent Name | Unscented |
| Suitable Hair Color | All Hair Colors |
| UPC | 722532079803 787734234818 783327158240 698798482469 721865109638 785525992756 785525901000 |
| Unit Count | 5 Fluid Ounces |

## Product Details

- **Age Range (Description):** Adult
- **Brand:** PROVOKE
- **Hair Type:** Dry, Normal, Oily
- **Item Form:** Liquid
- **Scent:** Unscented

## Images

![Touch of Silver Brightening Shampoo - Image 1](https://m.media-amazon.com/images/I/6122l1mItUL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: I have dark brown hair with about 50% grey on the top. What will this shampoo do to the grey hair. Will it make it purple or silver-white?**
A: I use this shampoo often, as I have about 80% white in my dark hair. It brightens the grey, leaving it silvery white - but not purple in anyway. It's a good product and with a lengthened application, I can notice better tone to my entire head of hair.

**Q: How many applications are in a bottle?**
A: The number of applications in the bottle are dependent upon how dirty your hair is when you shampoo, how much hair do you have, and do you rinse/lather/repeat. I have a full head of hair with a standard male haircut. This is supposed to be a weekly shampoo but I used it almost daily. I am a rinse/lather/repeat guy so my bottle lasted about two months. Hope this helps.

**Q: My Hair is highlighted.  Will it strip the color from the non highlighted hair?**
A: If you have highlights all over they will be more light , but if your natural or box color is blonde with highlight then your whole hair will get more lighter. That why you should use it once a week and not everyday. My hair was blonde and my roots were gray but I'm letting the gray come out all together and this made it perfect product because it all came together and made it uniform and lighter everyone thought I color my hair. Hope this answers your question.

**Q: how often do you have to use it to get results? Could I use it once a week and get results?**
A: This shampoo is amazing. Only once a week i can get wonderful results. But I'm waiting for the one i bought last year until now....

## Customer Reviews

### ⭐⭐⭐⭐⭐ Perfect hair dye shampoo works wonders for a young woman in their 20s, 30s, 40ss
*by 1***4 on September 19, 2025*

When I was 32 years old I noticed my first gray hair on the top of my head and a few little white hairs on the bottom which I inherited from my mom. I said to myself I CAN'T BELIEVE THIS. I'm still young. I am NOT ready to look like a 60 or 70 year old woman yet. That's why I started to color my hair back to dark brown. The shampoo works wonders for me. Although there's one downside I wish you came in a bigger bottle and a two pack instead of one. But luckily I have it saved under my yearly subscriptions for deliveries. My next delivery of it is wonderful shampoo is on November 5th I think. I will never stop using it until I'm ready to look older than I am which might be years down the road. I recommend that this for any kind of woman who doesn't want to go gray yet or white. If it recommends washing your hair two to three times a week with it and wait 5 minutes in the shower or bath for the color to really work it's magic.

### ⭐⭐⭐⭐⭐ Gray hair brightened
*by M***S on January 27, 2026*

I’ve used this for years to brighten the gray in my hair, removing brassy tones. Leaves my hair soft and with nice scent.

### ⭐⭐⭐⭐ Will stain
*by B***T on March 12, 2026*

Dont use everyday good value for money

## Frequently Bought Together

- PROVOKE Touch of Silver Brightening Shampoo
- Pro:voke Touch of Silver Silver Nourish Conditioner (200ml)

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---

*Product available on Desertcart Belgium*
*Store origin: BE*
*Last updated: 2026-08-16*