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💼 Elevate your everyday style with the paste pros swear by!
Murdock London Texture Paste is a lightweight, matte hair styling cream designed for men with short to medium hair. It delivers a soft hold and low-shine finish using clean, paraben-free ingredients like Diatomaceous Earth and Vitamin E. Developed in London barbershops and recognized by GQ, this paste offers effortless texture without grease, easy application, and clean washout—perfect for the modern professional seeking a polished yet natural look.





















| ASIN | B07CSC734H |
| Best Sellers Rank | #113,630 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #272 in Hair Styling Pomades |
| Brand Name | Murdock London |
| Customer Reviews | 4.1 out of 5 stars 79 Reviews |
| Global Trade Identification Number | 05060470551766 |
| Hair Type | All |
| Item Form | Gel |
| Item Volume | 50 ml |
| Item Weight | 50 g |
| Liquid Volume | 50 ml |
| Manufacturer | Murdock London |
| Material Type Free | Phthalate Free, Paraben Free |
| Number of Items | 1 |
| Product Benefits | Shape & Hold, Firm Hold, Easy Washout |
| Scent | Unscented |
| Scent Name | Unscented |
| Unit Count | 1.7 Fluid Ounces |
S**D
Best hair product on the market
Great hold all day.
U**R
Does what it says
This hair paste is different from the usual pomade I use. It takes a bit more work to get it incorporated, but has a similar, overall textured look in the end. I like the fact that it has very little scent to it. When it comes to hair product perfumes and colognes, less is more for me.
W**R
For a more natural look ... not the firmest hold here.
I don't know if I'd call this a paste ... it's more like a light hold putty, if that makes sense. It actually looks a lot like plummer's putty, which is a greasy orange putty that you use to seal pipes with. Even the metal tin it comes in seems more like a putty tin than a hair care product. But, this product does exactly what it says it will do ... it gives hair a bit of texture or shape without making it slick or firm. If you are looking for something for spiking ... or to create a drastic part and swept up look, this is not your stuff. This works best if you want to have your hair look natural and somewhat styled ... eliminating a fluffy like your hair 'dried after the shower look' for those who use no product. This doesn't leave any shine or glossyness. It is matte all the way ... your hair will feel somewhat sticky but not crispy or crunchy the way this company's other product (see my other review for their Sea Salt Styling Paste) leaves your hair. You can texturize your hair for a good shape with a pliable hold and it does separate out a part without being too dramatic. My hair is dark brown and I spike it up like Harvey Spector in the show Suits. As such, this product isn't really dramatic enough for my spiky needs ... but it would be great for more simple hair styles. Sometimes at formal events, I will do a simple side part, for which this product (along with a few spritzes of a holding spray) does great. Let's talk about packaging. It has a cool vintage sort of look. The metal tin/can looks a bit like an old shoe polish can and the colors and font look pleasing on your vanity next to your razor, etc. if you are into interior design. The cover is a bit awkward to slide on and off and almost seems upside down in its function and design. It seems like it would be good for travel ... small enough to fit in a dopp kit but sturdy enough not to slide open due to the threads on the inner rim. Overall, for my needs, I probably wouldn't order this again. My go-to is American Crew Styling Paste. For the money I have not found a better performing product than American Crew. But, the American Crew holds are a bit stronger ... so you might like this better for adding texture without forming a more dramatic style. At under $20, it seems like much higher quality than some of the cheaper products you find for under $10. It looks cool in a vintage-inspired bathroom, it does what it says it will (and no more) and British made products are pretty cool.
A**R
Older was better, new version meh.
This new version is inferior to the old version! I had an old tin can of this product from maybe 5 years ago or so that I had forgotten about and started using it again recently, it was amazing one of the best pastes that had a dry but not too dry finish but with a perfect pliable hold and lasted all day. Ordered another one and what I got now was different in almost every way - cheaper plastic container, way creamier more of a cream than a paste almost, different scent, and takes WAY more product to achieve the same level of hold/feel in hair and then doesn’t even hold or feel the same in my hair. It’s way more dry in a bad way, and doesn’t hold that well even after putting in quite a bit of it. It’s okay at best. Overall pretty disappointed at the overall loss of quality here, but I guess that’s just what everything seems to be nowadays worse quality for the same or more expensive price.
N**J
Surprisingly matte finish, low hold
I’m really surprised at how matte of a finish this leaves in your hair. It really looks like you haven’t applied any product, while adding quite a bit of texture. There’s some hold, but it’s on the lighter side. I didn’t notice much volume getting added, so I personally have been combining it with another volumizing sea salt mousse by Murdock. I’ve used American Crew’s Fiber (a high-hold, low-shine product) for years, but have been enjoying this for a change of pace. By comparison, this leaves my hair WAY more matte/texturized in appearance, with a much lighter hold.
M**R
New formula a/o 2025
Changed the formula recently. Less hold, greasier. No bueno.
C**N
Creamy Textured Hair + Amazing Fragrance!
Murdock London Texture Paste - Matte Finish and medium HOLD! - Adds texture and a healthy shine to hair - Pliable hold for funky styles or a 9 to 5 look - Amazing Murdock London signature fragrance - Great size for traveling or the gym!
S**D
Not great
Really disappointed - it's more like window chalk than hair paste. Tossing it in the bin and looking elsewhere.
P**N
Schade
Die Paste riecht angenehm und lässt sich gut verarbeiten, allerdings ist der Halt, zumindest bei mir, nicht gut. Fester Halt ist die Aussage. Ich müsste sehr viel Paste nehmen um das erreichen zu können und das würde man wieder sehen. Leider nicht mein Produkt. Wenn ihr wirklich festen Halt mit wenig Paste wollt, ist dieses Produkt nicht zu empfehlen.
A**.
Good overall
The product is as advertised. Hold is quite light and gives a matte finish. Good for adding a bit of texture to the hair. If you've used clay for your hair imagine that with lighter hold and more natural finish.
A**R
Marchio eccezionale ! Consigliata come prima scelta.
Marchio tra i top di gamma ! Profumo : eccellente ( eucalipto ) se piace ! Tenuta : buona se sono medio lunghi ( per i lunghi ne consiglieri un altra ) Prezzo : per il prezzo è poca ma evidentemente non è l’unica da avere nel beauty La consiglio ovviamente anche come Primo acquisto
D**.
Sehr gut
Unter allen Pasten die ich benutzt habe, ist dies einer der besten
A**R
Great product
Really good for taming wavey beard, last long even in labour intensive job.
Trustpilot
2 months ago
1 month ago