---
product_id: 290049309
title: "100% PURE Healthy Foundation Full Face Coverage Makeup, Liquid Matte Finish with Anti-Aging Benefits - Vegan Gorgeous Fruit Pigmented Toffee Color (Tan with Neutral Undertone) - 1 Fl Oz"
brand: "100% pure"
price: "€ 127.28"
currency: EUR
in_stock: true
reviews_count: 5
category: "100% Pure"
url: https://www.desertcart.be/products/290049309-100-pure-healthy-foundation-full-face-coverage-makeup-liquid-matte
store_origin: BE
region: Belgium
---

# Vegan & clean formula Fruit-pigmented tech SPF 20 sun protection 100% PURE Healthy Foundation Full Face Coverage Makeup, Liquid Matte Finish with Anti-Aging Benefits - Vegan Gorgeous Fruit Pigmented Toffee Color (Tan with Neutral Undertone) - 1 Fl Oz

**Brand:** 100% pure
**Price:** € 127.28
**Availability:** ✅ In Stock

## Summary

> 🍃 Glow Naturally, Cover Confidently — Because Your Skin Deserves the Best!

## Quick Answers

- **What is this?** 100% PURE Healthy Foundation Full Face Coverage Makeup, Liquid Matte Finish with Anti-Aging Benefits - Vegan Gorgeous Fruit Pigmented Toffee Color (Tan with Neutral Undertone) - 1 Fl Oz by 100% pure
- **How much does it cost?** € 127.28 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.be](https://www.desertcart.be/products/290049309-100-pure-healthy-foundation-full-face-coverage-makeup-liquid-matte)

## Best For

- 100% pure enthusiasts

## Why This Product

- Trusted 100% pure brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Matte Moisture Mastery:** Lightweight, hydrating matte finish that controls shine without clogging pores—shine-free confidence all day.
- • **Sun-Smart & Age-Defying:** Broad spectrum SPF 20 shields your skin while antioxidants fight aging—beauty that protects and perfects.
- • **Superfruit-Powered Radiance:** Harness antioxidant-rich fruit pigments for a flawless, natural glow that turns heads.
- • **Clean Beauty, Zero Compromise:** Vegan, cruelty-free, and free from toxins—because your skin deserves pure luxury.
- • **Full Coverage, Featherlight Feel:** Conceal imperfections with a creamy formula that feels like a second skin—no mask, just magic.

## Overview

100% PURE Healthy Foundation in Toffee offers full, flawless coverage with a unique fruit-pigmented formula enriched with antioxidants and vitamins. This vegan, cruelty-free liquid foundation delivers a lightweight matte finish that hydrates and controls oil, while SPF 20 protects against sun damage. Ideal for medium-deep skin tones with neutral undertones, it nourishes skin without harsh chemicals, making it perfect for professionals seeking clean, effective beauty solutions.

## Description

What it is: 100% Pure Healthy Skin Foundation with Super Fruits (Full coverage/Satin Finish) is a rich, creamy blend that gives full coverage to conceal any skin imperfection and provide a flawless, even complexion with a beautiful skin tone. What it does: It goes on light, absorbs quickly, and never feels heavy. The creme to matte powder conditions the skin for a soft, smooth texture. What else you need to know: Packed with nutrient-rich super fruits, antioxidants in 100% Pure Healthy Skin Foundation remove free radicals from the surface of the skin while protecting against further age damage by the environment. Meanwhile, SPF20 provides broad spectrum protection against the sun's UVA/UVB rays.

Review: Incredible Foundation! - I was in search of a natural foundation without any harmful cancer causing skin damaging ingredients.. with full coverage, which can be hard to find bc most products that are natural foundations are usually tinted moisturizers offering no coverage... And when I came across this foundation I was thrilled... 100% Pure Cosmetics makes nearly all of their products out of fruit.. That fact alone excited me... So... I went out on a limb and purchased this product.. And I say out on a limb because.. I've never spent any where near $30 on any foundation and I wasn't sure the shade would match.. But..it matched perfectly.. The sad thing about this foundation is that it only comes in six shades... So it's pretty limited... Their darkest shade "Toffee" that is the shade I purchased... And it was perfect for my skin tone.. FYI: I wear a honey beige in Maybelline SuperStay, Classic Tan in CoverGirl and in Revlon it varies I can go from Natural Tan to Toast depending on if I get a lot of sun.. I'm a lighter skinned black woman.. If you go to their website, instead of swatches of shades they actually have people that you can match your skin up with.. and I think that is very cool because it was so easy to pick out my skin tone... So, I would def. check out their website.. but I would purchase it on desertcart because it's 2 dollars extra on their site lol... That's why I bought it here. Anyway.. The woman I matched with seemed to be a woman of mixed race.. Just to give you an idea of the shade "Toffee" bc whenever I buy makeup online I always mess up so i hope that info helps someone else : ) I do wish they had darker colors.. I would love for my mom to try it out... But other than that..Incredible product, full coverage... It feels like I have nothing on.. Not heavy at all... Very light... Incredible feel.. Seems to minimize my laugh lines or make them disappear AND MOST OF ALL It's NOT HARMFUL TO YOUR SKIN!!! I LOVE IT! I will Definitely repurchase this as soon as mines runs out! ADDED UPDATE: So I had this product for a week now and one thing that I've noticed is that... Well, if you have oily skin this really doesn't apply to you... But for people with dry skin.. Make sure you have a really good long lasting moisturizer... I wouldn't say this foundation dries your skin out but I think it's more for oily or combination skin.. Initially when you put it on it has a lot of moisture but... within like an hour my skin starts to feel dry again.. So.. I'm looking for a really good moisturizer now to work with this foundation. This may sound weird but I use olive and grape seed oil as a moisturizer on my face it works for me.. No break outs or nothing skin looks much clearer & brighter I'm on this natural kick... Anyway.... I didn't think I could find that much moisture in another product but.. this foundation still manages to get dry when I put it on..Once it dries on your face is has a satin/silk finish... Kinda feels like powder after a while.. which I don't like at all... And also coverage lasts about 6/7 hours.. I'm still in love with this product.. I guess I just need to find a better moisturizer to work with it..
Review: Great Coverage With Healthy Foundation ; D - From tinted sunscreen to foundation - BIG difference. Wanted it as healthy as possible, yet was used to the very light coverage of the tinted sunscreen. Let me tell you - full coverage (no need for any concealer) & a Tiny amount - size of a pea - Truly. Applied with a makeup sponge & while the Alpine Rose is a bit light for me, the results of one even color is wonderful. For you ladies who have been using foundation for years this is old news to you, yet for anyone else - Fabulous!

## Features

- RADIANT COLOR MATCH FROM SUPERFRUITS - Perfect fit for tan skin with neutral undertones, tinted with the world's first globally patented fruit pigmented technology; enriched with antioxidants from fruits, vitamins, and skin-loving nutrients.
- FRESH FLAWLESS BALANCE - Rich and creamy hydrating formula easily conceals dark circles, bags, and blemishes for an even complexion; rice starch absorbs oil and controls shine without clogging pores.
- MOISTURIZING MATTE PERFECTION - Our ultra lightweight correcting cream concealer promotes smoother, softer, and firmer skin, thanks to aloe and antioxidant-rich acai and pomegranate oils.
- GIVE YOUR SKIN SOME LOVE - Cosmetics that nourish your skin are rare, we've cut out all of the nasty stuff so it's gentle enough for all skin types; can be used day or night for a natural glowy tint.
- BEAUTY DOESN'T GET ANY CLEANER - You don't have to choose health or beauty, have both. With well-researched healthy, natural, and organic ingredients and strict purity standards, we bring cruelty-free, ethically sourced products without harsh toxic chemicals, heavy metals, fragrances, or dyes. Gluten-free, vegan, and Made in the USA.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B004D02HGI |
| Additional Features | Vegan |
| Age Range Description | Adult |
| Best Sellers Rank | #170,154 in Beauty ( See Top 100 in Beauty ) #1,883 in Foundation Makeup |
| Brand Name | 100% PURE |
| Color | Toffee |
| Colour | Toffee |
| Container Type | Bottle |
| Coverage | Full |
| Customer Reviews | 4.2 out of 5 stars 228 Reviews |
| Finish Types | opaque |
| Item Dimensions | 13.5 x 3.5 x 3.5 centimeters |
| Item Form | Liquid |
| Item Weight | 45.4 Grams |
| Item form | Liquid |
| Manufacturer | 100% PURE |
| Manufacturer Part Number | pry15-toffee |
| Material Type Free | Vegan |
| Material type free | Vegan |
| Model Number | 1CFFCT |
| Number of Items | 1 |
| Package Type Name | Bottle |
| Package information | Bottle |
| Product Benefits | Moisturizing |
| Recommended Uses For Product | Beauty |
| Recommended uses for product | Beauty |
| Skin Tone | Medium Deep |
| Skin Type | Combination, Dry, Normal |
| Skin type | Combination, Dry, Normal |
| Specialty | natural, not-tested-on-animals |
| Sun Protection | 20 Sun Protection Factor (SPF) |
| UPC | 899738005803 |
| Unit Count | 1.00 Count |

## Product Details

- **Colour:** Peach Bisque
- **Item form:** Liquid
- **Material type free:** Paraben Free, Sulfate Free, Phthalate Free, Silicone Free, Mineral Oil Free
- **Recommended uses for product:** Makeup
- **Skin type:** Combination, Dry, Normal

## Images

![100% PURE Healthy Foundation Full Face Coverage Makeup, Liquid Matte Finish with Anti-Aging Benefits - Vegan Gorgeous Fruit Pigmented Toffee Color (Tan with Neutral Undertone) - 1 Fl Oz - Image 1](https://m.media-amazon.com/images/I/41R9pDCAb2L.jpg)
![100% PURE Healthy Foundation Full Face Coverage Makeup, Liquid Matte Finish with Anti-Aging Benefits - Vegan Gorgeous Fruit Pigmented Toffee Color (Tan with Neutral Undertone) - 1 Fl Oz - Image 2](https://m.media-amazon.com/images/I/61BDlHaCfwL.jpg)
![100% PURE Healthy Foundation Full Face Coverage Makeup, Liquid Matte Finish with Anti-Aging Benefits - Vegan Gorgeous Fruit Pigmented Toffee Color (Tan with Neutral Undertone) - 1 Fl Oz - Image 3](https://m.media-amazon.com/images/I/61QBHwnJPkL.jpg)
![100% PURE Healthy Foundation Full Face Coverage Makeup, Liquid Matte Finish with Anti-Aging Benefits - Vegan Gorgeous Fruit Pigmented Toffee Color (Tan with Neutral Undertone) - 1 Fl Oz - Image 4](https://m.media-amazon.com/images/I/61mr7leYtNL.jpg)
![100% PURE Healthy Foundation Full Face Coverage Makeup, Liquid Matte Finish with Anti-Aging Benefits - Vegan Gorgeous Fruit Pigmented Toffee Color (Tan with Neutral Undertone) - 1 Fl Oz - Image 5](https://m.media-amazon.com/images/I/51UtDOHK-EL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Incredible Foundation!
*by L***E on 27 April 2011*

I was in search of a natural foundation without any harmful cancer causing skin damaging ingredients.. with full coverage, which can be hard to find bc most products that are natural foundations are usually tinted moisturizers offering no coverage... And when I came across this foundation I was thrilled... 100% Pure Cosmetics makes nearly all of their products out of fruit.. That fact alone excited me... So... I went out on a limb and purchased this product.. And I say out on a limb because.. I've never spent any where near $30 on any foundation and I wasn't sure the shade would match.. But..it matched perfectly.. The sad thing about this foundation is that it only comes in six shades... So it's pretty limited... Their darkest shade "Toffee" that is the shade I purchased... And it was perfect for my skin tone.. FYI: I wear a honey beige in Maybelline SuperStay, Classic Tan in CoverGirl and in Revlon it varies I can go from Natural Tan to Toast depending on if I get a lot of sun.. I'm a lighter skinned black woman.. If you go to their website, instead of swatches of shades they actually have people that you can match your skin up with.. and I think that is very cool because it was so easy to pick out my skin tone... So, I would def. check out their website.. but I would purchase it on amazon because it's 2 dollars extra on their site lol... That's why I bought it here. Anyway.. The woman I matched with seemed to be a woman of mixed race.. Just to give you an idea of the shade "Toffee" bc whenever I buy makeup online I always mess up so i hope that info helps someone else : ) I do wish they had darker colors.. I would love for my mom to try it out... But other than that..Incredible product, full coverage... It feels like I have nothing on.. Not heavy at all... Very light... Incredible feel.. Seems to minimize my laugh lines or make them disappear AND MOST OF ALL It's NOT HARMFUL TO YOUR SKIN!!! I LOVE IT! I will Definitely repurchase this as soon as mines runs out! ADDED UPDATE: So I had this product for a week now and one thing that I've noticed is that... Well, if you have oily skin this really doesn't apply to you... But for people with dry skin.. Make sure you have a really good long lasting moisturizer... I wouldn't say this foundation dries your skin out but I think it's more for oily or combination skin.. Initially when you put it on it has a lot of moisture but... within like an hour my skin starts to feel dry again.. So.. I'm looking for a really good moisturizer now to work with this foundation. This may sound weird but I use olive and grape seed oil as a moisturizer on my face it works for me.. No break outs or nothing skin looks much clearer & brighter I'm on this natural kick... Anyway.... I didn't think I could find that much moisture in another product but.. this foundation still manages to get dry when I put it on..Once it dries on your face is has a satin/silk finish... Kinda feels like powder after a while.. which I don't like at all... And also coverage lasts about 6/7 hours.. I'm still in love with this product.. I guess I just need to find a better moisturizer to work with it..

### ⭐⭐⭐⭐⭐ Great Coverage With Healthy Foundation ; D
*by A***. on 17 March 2026*

From tinted sunscreen to foundation - BIG difference. Wanted it as healthy as possible, yet was used to the very light coverage of the tinted sunscreen. Let me tell you - full coverage (no need for any concealer) & a Tiny amount - size of a pea - Truly. Applied with a makeup sponge & while the Alpine Rose is a bit light for me, the results of one even color is wonderful. For you ladies who have been using foundation for years this is old news to you, yet for anyone else - Fabulous!

### ⭐⭐⭐⭐⭐ Best Product I’ve Found
*by D***S on 22 March 2026*

Love the feel, shade and coverage of this product!

## Frequently Bought Together

- 100% PURE Healthy Foundation Full Face Coverage Makeup, Liquid Matte Finish with Anti-Aging Benefits - Vegan Gorgeous Fruit Pigmented Peach Bisque Color (Medium with Olive Undertone) - 1 Fl Oz
- 100% PURE Pretty Naked II Makeup Palette All in One Compact 3 Eyeshadow, Blush, Face Highlighter, Fruit Pigmented Natural Nude, Rose, Smokey Neutral for All Skin Types - Vegan (Nude to Smokey Tones)
- 100% PURE Powder Foundation Matte Finish Face Makeup - Oil Absorbing Pressed Poreless Concealer - Vegan Fruit Pigmented Golden Peach Color (Medium-Tan Shade w/Neutral Undertones) - 0.32 Oz

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*Product available on Desertcart Belgium*
*Store origin: BE*
*Last updated: 2026-07-10*