--- product_id: 282906654 title: "CROWN 101 Things I Learned in Advertising School" brand: "matthew frederick, tracy arrington" price: "€ 49.84" currency: EUR in_stock: true reviews_count: 5 url: https://www.desertcart.be/products/282906654-crown-101-things-i-learned-in-advertising-school store_origin: BE region: Belgium --- # CROWN 101 Things I Learned in Advertising School **Brand:** matthew frederick, tracy arrington **Price:** € 49.84 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** CROWN 101 Things I Learned in Advertising School by matthew frederick, tracy arrington - **How much does it cost?** € 49.84 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.be](https://www.desertcart.be/products/282906654-crown-101-things-i-learned-in-advertising-school) ## Best For - matthew frederick, tracy arrington enthusiasts ## Why This Product - Trusted matthew frederick, tracy arrington brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned(R) series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned(R) series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn't sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned(R) in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand. ## Technical Specifications | Specification | Value | |---------------|-------| | Dimensions | 13.5 x 2.8 x 18.8 cm | | Edition | Illustrated | | Isbn 10 | 045149671X | | Isbn 13 | 978-0451496713 | | Item Weight | 420 g | | Language | English | | Print Length | 216 pages | | Publication Date | 3 April 2018 | | Publisher | Three Rivers Press | ## Images ![CROWN 101 Things I Learned in Advertising School - Image 1](https://m.media-amazon.com/images/I/61mAZfO1arL.jpg) ## Available Options This product comes in different **Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Wunderbar, leicht, Inspirierend *by on Reviewed in Germany 30 August 2019* Als Freund schöner Bücher ist für mich, nebst Inhalt, auch wichtig, dass ich das Buch gerne in die Hand nehme. Daher erfreue ich mich auch, wie hier, an bereits gelesenen Exemplaren oder Bibliotheksausgaben. Keine Scheu, dass Buch "zu fordern" und ins alltägliche Leben mit einzubeziehen.Das Buch stach mir eher von seiner gestalterischen Aufmachung ins Auge. Ich besitze bereits ein Buch dieser Reihe, wer sie kennt weiß was er bekommt. Jedes "Thing I Learned" wird auf einer Doppelseite ausgeführt. Eine Seite für eine kleine ergänzende Illustration, ein kurzer Paragraph auf der anderen Seite erläutert den Sachverhalt. Das Buch "zu lesen" würde vermutlich keine halbe Stunde dauern. Daher liegt das Buch, aufgeklappt auf meinem Schreibtisch. Ich suche mir einen Paragraph, der mir wichtig genug erscheint häufiger darüber nachzudenken. So verweilt das Buch dann bis ich mir den Paragraph lange genug vor Augen geführt habe, dann wird ein weiterer gewählt. Schon fast wie ein Tischkalender ;)Zum Inhalt finden sich hier sicherlich noch mehr wunderbare Rezensionen. Ich stecke noch mitten im Buch empfehle der gerne sein bestehendes Wissen prüft und auch an Grundlagen der Materie interessiert ist (Einsteiger!). Zumindest wäre das mein momentanes Fazit.Über meinen Account werden Liebhaber schöner Bücher definitiv fündig! ### ⭐⭐⭐⭐⭐ great book *by on Reviewed in Japan 24 August 2019* Very useful book! ### ⭐⭐⭐⭐⭐ A must have *by on Reviewed in Canada 10 January 2024* This series of books are just awesome. Easy to read, easy to understand the basic with short texts and some images too. ## Frequently Bought Together - CROWN 101 Things I Learned in Advertising School - 101 Things I Learned® in Film School --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.be/products/282906654-crown-101-things-i-learned-in-advertising-school](https://www.desertcart.be/products/282906654-crown-101-things-i-learned-in-advertising-school) --- *Product available on Desertcart Belgium* *Store origin: BE* *Last updated: 2026-07-08*